MT Melsungen Audience in Germany
MT Melsungen has an estimated audience of 337,170 people in Germany. 36.0% are female, 64.0% are male, average age 39.7. Top regions: Hessen, Niedersachsen, Nordrhein-Westfalen. Top brand affinities: IHF World Men's Handball Championship, Silvio Heinevetter, Timo Kastening, SG Flensburg-Handewitt, European Men's Handball Championship.
The average MT Melsungen fan in Germany is 39.7 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Niedersachsen, Nordrhein-Westfalen. Top brand affinities include IHF World Men's Handball Championship, Silvio Heinevetter, Timo Kastening, with strongest over-indexing on IHF World Men's Handball Championship (60.8× the country average). Demographically, the MT Melsungen audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Handball
Demographics of MT Melsungen fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 39.7 |
| Estimated audience size | 337,170 |
Audience persona
The typical MT Melsungen fan in Germany is more male, around 39.7 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 150,289 | 5.85× |
| Niedersachsen | 48,337 | 1.48× |
| Nordrhein-Westfalen | 36,221 | 0.49× |
| Baden-Württemberg | 19,632 | 0.43× |
| Sachsen-Anhalt | 16,502 | 1.89× |
| Schleswig-Holstein | 16,137 | 1.33× |
| Bayern | 13,402 | 0.25× |
| Sachsen | 8,949 | 0.54× |
| Thüringen | 7,556 | 0.88× |
| Berlin | 5,948 | 0.39× |
| Rheinland-Pfalz | 5,519 | 0.33× |
| Brandenburg | 4,928 | 0.47× |
| Hamburg | 4,694 | 0.62× |
| Mecklenburg-Vorpommern | 3,617 | 0.56× |
| Saarland | 1,079 | 0.26× |
| Bremen | 681 | 0.24× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 60.8× | Sports |
| Silvio Heinevetter | 358.74× | Sports |
| Timo Kastening | 498.52× | Sports |
| SG Flensburg-Handewitt | 135.23× | Sports |
| European Men's Handball Championship | 79.18× | Sports |
| Aral AG | 20× | Cars & Mobility |
| THW Kiel | 73.11× | Sports |
| Rhein-Neckar Löwen | 78.22× | Sports |
| Handball-Bundesliga | 44.67× | Sports |
| SC Magdeburg | 49.74× | Sports |
| Juri Knorr | 45.62× | Sports |
| Bild | 9.29× | News |
| International Handball Federation | 86.85× | Sports |
| Johannes Golla | 61.74× | Sports |
| Mindfactory | 20× | Shopping |
| Nils Lichtlein | 57.32× | Sports |
| Vittel | 162.66× | Food & Beverages |
| Füchse Berlin | 40.44× | Sports |
| Nena | 20× | Music & Radio |
| IHF World Women's Handball Championship | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.54 |
| Pet Ownership | JOY | 1.47 |
| Patriotism | CONSERVATISM | 1.31 |
| Sustainability | BALANCE | 1.28 |
| Early Adopter Mentality | POWER | 1.25 |
| LGBTQ+ Identity | OPEN | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 87.8% |
| Italy | 1.6% |
| Brazil | 1.3% |
See MT Melsungen audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does MT Melsungen have in Germany?
MT Melsungen has an estimated audience of 337,170 people in Germany, concentrated in Hessen and Niedersachsen.
What is the gender split and age of MT Melsungen fans?
36.0% of MT Melsungen fans are female, 64.0% are male, with an average age of 39.7 years.
Which brands do MT Melsungen fans like most?
MT Melsungen fans show strongest brand affinity for IHF World Men's Handball Championship (60.8×), Silvio Heinevetter (358.74×), and Timo Kastening (498.52×) over the country average.
Where do MT Melsungen fans live in Germany?
MT Melsungen fans in Germany are most concentrated in Hessen (reach 150,289), Niedersachsen (reach 48,337), and Nordrhein-Westfalen (reach 36,221). These three regions account for the largest share of the active audience.
What other brands do MT Melsungen fans also like?
Beyond MT Melsungen itself, the audience over-indexes on Silvio Heinevetter (358.74×), Timo Kastening (498.52×), SG Flensburg-Handewitt (135.23×), and European Men's Handball Championship (79.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MT Melsungen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.