Rascasse Audience Intelligence

Asus Target Market in United States

A data profile of the people who buy, follow and care about Asus in United States — modelled from more than twelve digital signal sources. Asus has an estimated audience of 3,154,255 people in United States.

#8among Computer / hardware in United States#1018among Brand in United States#390in Technology & Electronics

The average Asus fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Harry Potter, Gaming, Micro Center, with strongest over-indexing on Harry Potter (3.48× the country average).

Demographically, the Asus audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asus fan in United States is more male, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asus profile in United States.

Audience size
3.2M
in United States
Gender
24.3%♀
75.7% male
Age
33.7
average years
Country rank
#9866
Brand in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asus

24.3% are female, 75.7% are male, average age 33.7.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Asus audience in United States
MetricValue
Female24.3%
Male75.7%
Average age33.7
Estimated audience size3,154,255
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Asus audience in United States
Age bracketShare%
16-1936%
20-2921%
30-3916%
40-4914%
50+13%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Asus audience comes from United States.

Worldwide audience distribution share by country for Asus
CountryShare
United States10.8%
Japan8.9%
India6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asus audience in United States is strongest.

Fig. 05

Top regions by affinity

Asus customers by region in United States
#RegionReachAffinity×
01New York~400K2.04×
02Kansas~50K1.96×
03Alaska~9K1.31×
04Washington~80K1.27×
05California~400K1.25×
06Washington, District of Columbia~10K1.24×
07Oregon~40K1.20×
08Nevada~40K1.20×
09Utah~30K1.09×
10Wyoming~5K1.09×
11Iowa~30K1.07×
12Hawaii~10K1.07×
13Florida~200K1.06×
14Virginia~80K1.04×
15North Dakota~7K1.04×
16Texas~300K1.03×
17Idaho~20K1.03×
18Arizona~70K1.01×
19New Hampshire~10K1.01×
20Colorado~50K1.00×
21New Jersey~80K0.98×
22Illinois~100K0.96×
23Missouri~50K0.96×
24Maryland~50K0.95×
25New Mexico~20K0.95×
26Montana~8K0.95×
27Tennessee~60K0.93×
28Oklahoma~30K0.93×
29Massachusetts~60K0.92×
30Louisiana~40K0.92×
31South Dakota~7K0.92×
32Michigan~80K0.91×
33Kentucky~40K0.91×
34Connecticut~30K0.91×
35Nebraska~10K0.91×
36Georgia~90K0.90×
37Wisconsin~40K0.90×
38Ohio~90K0.89×
39North Carolina~90K0.89×
40Indiana~50K0.88×
41West Virginia~10K0.88×
42Pennsylvania~90K0.87×
43Minnesota~40K0.87×
44Maine~10K0.87×
45Arkansas~20K0.85×
46South Carolina~40K0.81×
47Alabama~40K0.81×
48Rhode Island~8K0.81×
49Mississippi~20K0.79×
50Delaware~7K0.79×
Fig. 06

Affinity by region

Affinity by region — Asus, United States
0.79×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asus audience
#·InterestCategoryAffinity×
01ApocalyptoMovies & TV12.99×
02Howl's Moving Castle (film)Movies & TV12.36×
03PonyoMovies & TV12.24×
04GamingGames8.08×
05CrunchyrollGames7.22×
06Hunter × HunterLiterature7.00×
07Micro CenterShopping6.79×
08NvidiaTechnology & Electronics6.24×
09FunimationMovies & TV5.97×
10Pokémon (video game series)Games5.56×
11Gaming computerTechnology & Electronics4.59×
12Action role-playing gameGames4.52×
13Action-adventure gameGames4.37×
14Animated cartoonMovies & TV4.29×
15SteamGames4.24×
16Adventure gameGames4.00×
17OtakuLiterature3.95×
18Anime and manga fandomLiterature3.58×
19Action figureKids & Family3.58×
20Harry PotterMovies & TV3.48×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asus audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.11×
Price SensitivityPREMIUM0.95×
Social Media UsageJOY0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asus audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.50×
ExtroversionTHRILL0.55×
IndulgenceJOY0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Asus's target market in United States?

Asus's target market in United States covers an estimated 3,154,255 people, concentrated in California and New York.

02

What is the gender split and age of Asus customers?

24.3% of the Asus audience are female, 75.7% are male, with an average age of 33.7 years.

03

Which brands do Asus fans like most?

Asus fans show strongest brand affinity for Harry Potter (3.48×), Gaming (8.08×), and Micro Center (6.79×) over the country average.

04

Where do Asus fans live in United States?

Asus fans in United States are most concentrated in California (reach ~400K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Asus fans also like?

Beyond Asus itself, the audience over-indexes on Gaming (8.08×), Micro Center (6.79×), Crunchyroll (7.22×), and Pokémon (video game series) (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Computer / hardware audiences in United States

See Asus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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