Asus Audience in United States

Asus logo

Asus has an estimated audience of 3,207,420 people in United States. 24.3% are female, 75.7% are male, average age 33.7. Top regions: California, New York, Texas. Top brand affinities: Harry Potter, Gaming, Crunchyroll, Micro Center, Pokémon (video game series).

The average Asus fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Harry Potter, Gaming, Crunchyroll, with strongest over-indexing on Harry Potter (3.48× the country average). Demographically, the Asus audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Computer / hardware

Demographics of Asus fans

Demographic split for Asus audience in United States
MetricValue
Female24.3%
Male75.7%
Average age33.7
Estimated audience size3,207,420

Audience persona

The typical Asus fan in United States is more male, around 33.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Top regions in United States

Top regions ranked by reach for Asus in United States
RegionReachAffinity
California472,1951.34×
New York457,7832.55×
Texas292,6211.06×
Florida217,5871×
Illinois104,3490.98×
Pennsylvania92,0720.85×
Georgia87,9400.89×
Ohio87,1020.88×
Washington85,4521.33×
North Carolina82,9490.86×
Virginia80,4991.03×
New Jersey78,5470.96×
Michigan76,2800.91×
Arizona64,5060.98×
Kansas60,1012.38×
Massachusetts60,0180.95×
Tennessee57,4690.89×
Colorado51,9191.03×
Maryland51,3150.93×
Indiana50,0980.85×
Missouri47,7360.92×
Oregon47,5241.29×
Wisconsin41,1970.85×
Nevada40,7221.31×
Minnesota39,4560.86×
South Carolina36,8220.76×
Kentucky34,2400.85×
Alabama33,6690.75×
Louisiana32,7790.79×
Oklahoma32,0300.9×
Iowa31,4431.19×
Utah29,8001.04×
Connecticut28,1830.88×
Arkansas20,5170.78×
Mississippi18,5610.7×
Idaho15,4420.96×
Hawaii13,9181.01×
New Mexico13,8150.86×
Washington, District of Columbia13,6151.41×
Nebraska13,2940.83×
New Hampshire12,2500.97×
West Virginia11,6840.78×
Maine9,0130.78×
Alaska7,5931.11×
Montana7,5170.84×
Rhode Island7,2510.71×
Delaware6,3060.71×
North Dakota6,2880.95×
South Dakota5,8420.79×
Wyoming4,6270.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asus audience
BrandAffinityCategory
Harry Potter3.48×Movies & TV
Gaming8.08×Games
Crunchyroll7.22×Games
Micro Center6.79×Shopping
Pokémon (video game series)5.56×Games
Adventure game4×Games
Pixiv9.84×Internet & Social Media
Gaming computer4.59×Technology & Electronics
Apocalypto12.99×Movies & TV
Action-adventure game4.37×Games
Hunter × Hunter7×Literature
Anime and manga fandom3.58×Literature
Howl's Moving Castle (film)12.36×Movies & TV
Euphoria1.54×Movies & TV
Animated cartoon4.29×Movies & TV
Steam4.24×Games
Ponyo12.24×Movies & TV
Nvidia6.24×Technology & Electronics
Otaku3.95×Literature
Funimation5.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asus audience
TraitClusterScore
Early Adopter MentalityPOWER3.15
LGBTQ+ IdentityOPEN1.92
Convenience OrientationPREMIUM1.69
Luxury OrientationPREMIUM1.52
IndulgenceJOY1.5
Pet OwnershipJOY1.3

Worldwide distribution

Worldwide audience distribution share by country for Asus
CountryShare
United States11.0%
Japan8.8%
India6.8%

See Asus audiences in other countries

More Computer / hardware audiences in United States

Frequently asked questions

How many fans does Asus have in United States?

Asus has an estimated audience of 3,207,420 people in United States, concentrated in California and New York.

What is the gender split and age of Asus fans?

24.3% of Asus fans are female, 75.7% are male, with an average age of 33.7 years.

Which brands do Asus fans like most?

Asus fans show strongest brand affinity for Harry Potter (3.48×), Gaming (8.08×), and Crunchyroll (7.22×) over the country average.

Where do Asus fans live in United States?

Asus fans in United States are most concentrated in California (reach 472,195), New York (reach 457,783), and Texas (reach 292,621). These three regions account for the largest share of the active audience.

What other brands do Asus fans also like?

Beyond Asus itself, the audience over-indexes on Gaming (8.08×), Crunchyroll (7.22×), Micro Center (6.79×), and Pokémon (video game series) (5.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.