Rascasse Audience Intelligence

Animated cartoon Audience in United States

A data profile of the people who buy, follow and care about Animated cartoon in United States — modelled from more than twelve digital signal sources. Animated cartoon has an estimated audience of 16,477,619 people in United States.

#24among Movie genre in United States#1425among Topic in United States#140in Movies & TV

The average Animated cartoon fan in United States is 29.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anime and manga fandom, Otaku, Pokémon, with strongest over-indexing on Anime and manga fandom (5.18× the country average).

Demographically, the Animated cartoon audience skews balanced with an average age of 29.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Animated cartoon fan in United States is balanced, around 29.1 years old, with strong Patriotism tendencies and a notable affinity for Anime and manga fandom.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Animated cartoon profile in United States.

Audience size
16.5M
in United States
Gender
51.1%♀
48.9% male
Age
29.1
average years
Country rank
#2093
Topic in United States
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Animated cartoon fans

51.1% are female, 48.9% are male, average age 29.1.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Animated cartoon audience in United States
MetricValue
Female51.1%
Male48.9%
Average age29.1
Estimated audience size16,477,619
Fig. 03

Age distribution

Ø 29.1
average years
Age distribution of the Animated cartoon audience in United States
Age bracketShare%
16-1950%
20-2922%
30-3912%
40-499%
50+7%
Fig. 04

Worldwide distribution

15.2%

of the worldwide Animated cartoon audience comes from United States.

Worldwide audience distribution share by country for Animated cartoon
CountryShare
China20.8%
Japan17.4%
United States15.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Animated cartoon audience in United States is strongest.

Fig. 05

Top regions by affinity

Animated cartoon fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K1.12×
02Alaska~40K1.12×
03North Dakota~40K1.12×
04Montana~50K1.10×
05South Dakota~40K1.05×
06Texas~1.5M1.04×
07Vermont~30K1.04×
08Mississippi~100K1.03×
09Rhode Island~50K1.03×
10Delaware~50K1.03×
11Alabama~200K1.02×
12Arkansas~100K1.02×
13New Mexico~80K1.02×
14West Virginia~80K1.02×
15Maine~60K1.02×
16Louisiana~200K1.01×
17Oklahoma~200K1.01×
18Georgia~500K1.00×
19Kansas~100K1.00×
20New Hampshire~70K1.00×
21South Carolina~200K0.99×
22Idaho~80K0.99×
23Hawaii~70K0.99×
24Michigan~400K0.98×
25Indiana~300K0.98×
26Nebraska~80K0.98×
27Washington, District of Columbia~50K0.98×
28Connecticut~200K0.97×
29Kentucky~200K0.96×
30Iowa~100K0.96×
31North Carolina~500K0.95×
32Pennsylvania~500K0.94×
33Ohio~500K0.94×
34New Jersey~400K0.94×
35Arizona~300K0.94×
36Nevada~200K0.94×
37Utah~100K0.94×
38Wisconsin~200K0.93×
39Minnesota~200K0.93×
40Oregon~200K0.93×
41Virginia~400K0.92×
42Tennessee~300K0.92×
43Illinois~500K0.91×
44Maryland~300K0.91×
45Washington~300K0.89×
46Colorado~200K0.89×
47Massachusetts~300K0.88×
48California~1.5M0.87×
49New York~800K0.85×
50Florida~900K0.81×
Fig. 06

Affinity by region

Affinity by region — Animated cartoon, United States
0.81×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Animated cartoon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Animated cartoon audience
#·InterestCategoryAffinity×
01FunimationMovies & TV6.36×
02Graphic novelLiterature6.05×
03OtakuLiterature5.79×
04Anime and manga fandomLiterature5.18×
05Digital artArts & Culture4.78×
06CostumeFashion & Accessoires4.66×
07PokémonGames4.36×
08ViolinMusic & Radio3.62×
09Diaper bagKids & Family3.59×
10Tabletop gameGames3.58×
11Spirit HalloweenKids & Family3.31×
12Acoustic guitarMusic & Radio3.30×
13PianoMusic & Radio3.26×
14Bass guitarMusic & Radio3.25×
15Anime conventionLiterature3.24×
16Electric guitarMusic & Radio3.18×
17Musical instrumentMusic & Radio2.80×
18ComicsLiterature2.42×
19Pizza HutFood & Beverages2.12×
20SupermanMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Animated cartoon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Animated cartoon audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Urban LifestyleOPEN1.52×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Animated cartoon audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.72×
DIY MentalityTHRILL0.78×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Animated cartoon have in United States?

Animated cartoon has an estimated audience of 16,477,619 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Animated cartoon fans?

51.1% of Animated cartoon fans are female, 48.9% are male, with an average age of 29.1 years.

03

Which brands do Animated cartoon fans like most?

Animated cartoon fans show strongest brand affinity for Anime and manga fandom (5.18×), Otaku (5.79×), and Pokémon (4.36×) over the country average.

04

Where do Animated cartoon fans live in United States?

Animated cartoon fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Animated cartoon fans also like?

Beyond Animated cartoon itself, the audience over-indexes on Otaku (5.79×), Pokémon (4.36×), Digital art (4.78×), and Musical instrument (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movie genre audiences in United States

See Animated cartoon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Animated cartoon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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