Apocalypto Audience in United States

Apocalypto logo

Apocalypto has an estimated audience of 2,101,801 people in United States. 31.0% are female, 69.0% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Jeep Grand Cherokee (WJ), Israel, Queens College, City University of New York, Winemaking.

The average Apocalypto fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Jeep Grand Cherokee (WJ), Israel, with strongest over-indexing on Grinch (14.61× the country average). Demographically, the Apocalypto audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Adventure

Demographics of Apocalypto fans

Demographic split for Apocalypto audience in United States
MetricValue
Female31.0%
Male69.0%
Average age38.1
Estimated audience size2,101,801

Audience persona

The typical Apocalypto fan in United States is more male, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Apocalypto in United States
RegionReachAffinity
California396,0261.71×
Texas313,2581.73×
Florida143,1621.01×
New York126,6021.08×
Illinois87,8361.25×
Georgia69,1761.07×
North Carolina61,7580.98×
Pennsylvania60,9660.86×
Arizona58,4021.36×
New Jersey54,3921.02×
Ohio53,8190.83×
Virginia48,9850.96×
Washington47,7201.13×
Michigan45,7490.83×
Colorado41,9271.27×
Tennessee41,6440.99×
Massachusetts37,4090.9×
Indiana35,0960.91×
Maryland33,7610.93×
Missouri30,5170.9×
Oklahoma29,1221.25×
Nevada28,8381.42×
Oregon27,9861.16×
South Carolina27,1120.86×
Minnesota26,5890.88×
Wisconsin25,6940.81×
Louisiana25,0750.93×
Kentucky23,2670.88×
Utah22,2871.18×
Alabama19,6550.67×
Connecticut19,5790.93×
Arkansas17,7571.03×
New Mexico17,4571.66×
Kansas16,8831.02×
Iowa14,2010.82×
Mississippi14,0880.81×
Idaho11,6171.1×
Nebraska10,5131×
Hawaii10,5031.16×
West Virginia6,5450.67×
New Hampshire6,3100.76×
Montana6,1031.05×
Rhode Island5,7760.86×
Washington, District of Columbia5,3320.84×
Maine5,2050.69×
South Dakota4,2520.88×
Alaska4,2190.94×
Delaware4,1250.71×
North Dakota3,5000.81×
Wyoming2,5770.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apocalypto audience
BrandAffinityCategory
Grinch14.61×Movies & TV
Jeep Grand Cherokee (WJ)21.76×Cars & Mobility
Israel6.83×Travel & Leisure
Queens College, City University of New York20×Business & Career
Winemaking9.14×Food & Beverages
Home construction2.89×Home & Garden
Vocal harmony8.11×Music & Radio
La Jolla11.35×Travel & Leisure
Historic site5.13×Arts & Culture
Google Photos2.91×Technology & Electronics
Urban Outfitters1.98×Shopping
Combat sport1.54×Sports
Captain America (1990 film)4.27×Movies & TV
Monogram3.36×Home & Garden
Vickie Guerrero10.51×Business & Career
3D printing1.68×Technology & Electronics
Bristol Hippodrome37.41×Arts & Culture
Jill Scott3.83×Music & Radio
Monmouth County, New Jersey6.28×Travel & Leisure
Jaws3.45×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apocalypto audience
TraitClusterScore
ExtroversionTHRILL1.98
Risk AppetiteTHRILL1.57
PatriotismCONSERVATISM1.52
TraditionCONSERVATISM1.51
Early Adopter MentalityPOWER1.39
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Apocalypto
CountryShare
United States20.3%
Mexico9.1%
Brazil6.5%

See Apocalypto audiences in other countries

More Adventure audiences in United States

Frequently asked questions

How many fans does Apocalypto have in United States?

Apocalypto has an estimated audience of 2,101,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Apocalypto fans?

31.0% of Apocalypto fans are female, 69.0% are male, with an average age of 38.1 years.

Which brands do Apocalypto fans like most?

Apocalypto fans show strongest brand affinity for Grinch (14.61×), Jeep Grand Cherokee (WJ) (21.76×), and Israel (6.83×) over the country average.

Where do Apocalypto fans live in United States?

Apocalypto fans in United States are most concentrated in California (reach 396,026), Texas (reach 313,258), and Florida (reach 143,162). These three regions account for the largest share of the active audience.

What other brands do Apocalypto fans also like?

Beyond Apocalypto itself, the audience over-indexes on Jeep Grand Cherokee (WJ) (21.76×), Israel (6.83×), Queens College, City University of New York (20×), and Winemaking (9.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apocalypto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.