Apocalypto Audience in United States

Apocalypto has an estimated audience of 2,101,801 people in United States. 31.0% are female, 69.0% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Tenacious D, Hatsune Miku, Pixiv, Anna Faris, Mobile game.

The average Apocalypto fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tenacious D, Hatsune Miku, Pixiv, with strongest over-indexing on Tenacious D (145.12× the country average). Demographically, the Apocalypto audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Adventure

Demographics of Apocalypto fans

Demographic split for Apocalypto audience in United States
MetricValue
Female31.0%
Male69.0%
Average age38.1
Estimated audience size2,101,801

Audience persona

The typical Apocalypto fan in United States is more male, around 38.1 years old, with strong Extroversion tendencies and a notable affinity for Tenacious D.

Top regions in United States

Top regions ranked by reach for Apocalypto in United States
RegionReachAffinity
California396,0261.71×
Texas313,2581.73×
Florida143,1621.01×
New York126,6021.08×
Illinois87,8361.25×
Georgia69,1761.07×
North Carolina61,7580.98×
Pennsylvania60,9660.86×
Arizona58,4021.36×
New Jersey54,3921.02×
Ohio53,8190.83×
Virginia48,9850.96×
Washington47,7201.13×
Michigan45,7490.83×
Colorado41,9271.27×
Tennessee41,6440.99×
Massachusetts37,4090.9×
Indiana35,0960.91×
Maryland33,7610.93×
Missouri30,5170.9×
Oklahoma29,1221.25×
Nevada28,8381.42×
Oregon27,9861.16×
South Carolina27,1120.86×
Minnesota26,5890.88×
Wisconsin25,6940.81×
Louisiana25,0750.93×
Kentucky23,2670.88×
Utah22,2871.18×
Alabama19,6550.67×
Connecticut19,5790.93×
Arkansas17,7571.03×
New Mexico17,4571.66×
Kansas16,8831.02×
Iowa14,2010.82×
Mississippi14,0880.81×
Idaho11,6171.1×
Nebraska10,5131×
Hawaii10,5031.16×
West Virginia6,5450.67×
New Hampshire6,3100.76×
Montana6,1031.05×
Rhode Island5,7760.86×
Washington, District of Columbia5,3320.84×
Maine5,2050.69×
South Dakota4,2520.88×
Alaska4,2190.94×
Delaware4,1250.71×
North Dakota3,5000.81×
Wyoming2,5770.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Apocalypto audience
BrandAffinityCategory
Tenacious D145.12×Music & Radio
Hatsune Miku37.41×Literature
Pixiv25.17×Internet & Social Media
Anna Faris20×Movies & TV
Mobile game5.37×Games
Rob McElhenney21.76×Movies & TV
Anime and manga fandom6.25×Literature
Charlie Hunnam10.69×Movies & TV
Colin Farrell17.8×Movies & TV
Indeed.com4.04×Business & Career
BTS11.54×Music & Radio
Patricia Arquette15.01×Movies & TV
Collectible card game7.49×Games
Waterworld20×Movies & TV
Mel Gibson11.1×Movies & TV
malwarebytes20×Technology & Electronics
Action role-playing game6.78×Games
Shazam (service)14.37×Music & Radio
Jim Parsons13.17×Movies & TV
Fruits Basket20.57×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Apocalypto audience
TraitClusterScore
ExtroversionTHRILL1.98
Risk AppetiteTHRILL1.57
PatriotismCONSERVATISM1.52
TraditionCONSERVATISM1.51
Early Adopter MentalityPOWER1.39
Pet OwnershipJOY1.13

Worldwide distribution

Worldwide audience distribution share by country for Apocalypto
CountryShare
United States20.3%
Mexico9.1%
Brazil6.5%

See Apocalypto audiences in other countries

More Adventure audiences in United States

Frequently asked questions

How many fans does Apocalypto have in United States?

Apocalypto has an estimated audience of 2,101,801 people in United States, concentrated in California and Texas.

What is the gender split and age of Apocalypto fans?

31.0% of Apocalypto fans are female, 69.0% are male, with an average age of 38.1 years.

Which brands do Apocalypto fans like most?

Apocalypto fans show strongest brand affinity for Tenacious D (145.12×), Hatsune Miku (37.41×), and Pixiv (25.17×) over the country average.

Where do Apocalypto fans live in United States?

Apocalypto fans in United States are most concentrated in California (reach 396,026), Texas (reach 313,258), and Florida (reach 143,162). These three regions account for the largest share of the active audience.

What other brands do Apocalypto fans also like?

Beyond Apocalypto itself, the audience over-indexes on Hatsune Miku (37.41×), Pixiv (25.17×), Anna Faris (20×), and Mobile game (5.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Apocalypto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.