Computer hardware Audience in Germany
Computer hardware has an estimated audience of 6,265,579 people in Germany. 31.9% are female, 68.1% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Bauhaus, Twitch, PC game, Mobile game, toom Baumarkt.
The average Computer hardware fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Bauhaus, Twitch, PC game, with strongest over-indexing on Bauhaus (2.54× the country average). Demographically, the Computer hardware audience skews more male with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of Computer hardware fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 39.2 |
| Estimated audience size | 6,265,579 |
Audience persona
The typical Computer hardware fan in Germany is more male, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for Bauhaus.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,410,818 | 1.03× |
| Bayern | 919,531 | 0.91× |
| Baden-Württemberg | 822,922 | 0.96× |
| Niedersachsen | 653,564 | 1.07× |
| Hessen | 475,610 | 1× |
| Berlin | 356,625 | 1.27× |
| Rheinland-Pfalz | 311,638 | 0.99× |
| Sachsen | 277,195 | 0.9× |
| Schleswig-Holstein | 213,525 | 0.95× |
| Brandenburg | 154,308 | 0.79× |
| Mecklenburg-Vorpommern | 152,793 | 1.28× |
| Hamburg | 148,314 | 1.05× |
| Sachsen-Anhalt | 123,056 | 0.76× |
| Thüringen | 104,346 | 0.65× |
| Saarland | 75,945 | 0.99× |
| Bremen | 74,528 | 1.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Bauhaus | 2.54× | Shopping |
| Twitch | 2.92× | Games |
| PC game | 3.1× | Games |
| Mobile game | 2.16× | Games |
| toom Baumarkt | 2.88× | Shopping |
| Mobile device | 1.97× | Technology & Electronics |
| Hardware store | 2.13× | Home & Garden |
| Fortnite | 2.55× | Games |
| Counter-Strike: Global Offensive | 3.32× | Games |
| FRITZ!Box | 1.77× | Technology & Electronics |
| Gaming computer | 2.53× | Technology & Electronics |
| Refurbed | 1.84× | Technology & Electronics |
| Tedox | 2× | Shopping |
| Personal computer | 1.8× | Technology & Electronics |
| Samsung | 1.5× | Technology & Electronics |
| Massively multiplayer online role-playing games | 2.34× | Games |
| League of Legends | 2.18× | Games |
| Playstation 5 | 2.06× | Games |
| World of Warcraft | 2.15× | Games |
| Electronic sports | 2.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.34 |
| Patriotism | CONSERVATISM | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
| Need for Security | CONSERVATISM | 1.24 |
| Social Media Usage | JOY | 1.11 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
See Computer hardware audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computer hardware have in Germany?
Computer hardware has an estimated audience of 6,265,579 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computer hardware fans?
31.9% of Computer hardware fans are female, 68.1% are male, with an average age of 39.2 years.
Which brands do Computer hardware fans like most?
Computer hardware fans show strongest brand affinity for Bauhaus (2.54×), Twitch (2.92×), and PC game (3.1×) over the country average.
Where do Computer hardware fans live in Germany?
Computer hardware fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,410,818), Bayern (reach 919,531), and Baden-Württemberg (reach 822,922). These three regions account for the largest share of the active audience.
What other brands do Computer hardware fans also like?
Beyond Computer hardware itself, the audience over-indexes on Twitch (2.92×), PC game (3.1×), Mobile game (2.16×), and toom Baumarkt (2.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.