A data profile of the people who buy, follow and care about Computer hardware in United Kingdom — modelled from more than twelve digital signal sources. Computer hardware has an estimated audience of 5,628,797 people in United Kingdom.
The average Computer hardware fan in United Kingdom is 42.3 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, North West.
Top brand affinities include Video games, Mobile game, PC game, with strongest over-indexing on Video games (1.94× the country average).
Demographically, the Computer hardware audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Computer hardware fan in United Kingdom is more male, around 42.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Video games.
The key figures that characterise the Computer hardware profile in United Kingdom.
36.7% are female, 63.3% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 36.7% |
| Male | 63.3% |
| Average age | 42.3 |
| Estimated audience size | 5,628,797 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Computer hardware audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.1% |
| Brazil | 6.2% |
| Italy | 5.2% |
Where the Computer hardware audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~400K | 2.02× | |
| 02 | West Midlands | ~300K | 1.25× | |
| 03 | Yorkshire and the Humber | ~500K | 1.12× | |
| 04 | Wales | ~300K | 1.03× | |
| 05 | Scotland | ~500K | 0.97× | |
| 06 | North West | ~500K | 0.83× | |
| 07 | North East | ~200K | 0.83× | |
| 08 | East Midlands | ~300K | 0.82× | |
| 09 | South West | ~400K | 0.81× | |
| 10 | East of England | ~400K | 0.77× | |
| 11 | South East | ~600K | 0.76× |
The strongest cross-interests of the Computer hardware audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Microsoft Visio | Technology & Electronics | 33.07× | ||
| 02 | Counter-Strike: Global Offensive | Games | 4.84× | ||
| 03 | PC game | Games | 4.58× | ||
| 04 | World of Warcraft | Games | 4.07× | ||
| 05 | League of Legends | Games | 4.05× | ||
| 06 | Electronic sports | Sports | 3.61× | ||
| 07 | Gaming computer | Technology & Electronics | 3.57× | ||
| 08 | Twitch | Games | 3.33× | ||
| 09 | Massively multiplayer online role-playing games | Games | 3.30× | ||
| 10 | Mobile game | Games | 2.76× | ||
| 11 | Sky Vegas | Games | 2.56× | ||
| 12 | Personal computer | Technology & Electronics | 2.42× | ||
| 13 | Mecca Bingo | Games | 2.23× | ||
| 14 | Autotrader | Cars & Mobility | 2.10× | ||
| 15 | Gamer | Games | 2.10× | ||
| 16 | Video games | Games | 1.94× | ||
| 17 | Electronics | Technology & Electronics | 1.94× | ||
| 18 | Screwfix | Home & Garden | 1.76× | ||
| 19 | Toolstation | Home & Garden | 1.67× | ||
| 20 | TikTok | Internet & Social Media | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.60× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Social Media Usage | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.86× | |
| Tradition | CONSERVATISM | 0.86× |
Computer hardware has an estimated audience of 5,628,797 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
36.7% of Computer hardware fans are female, 63.3% are male, with an average age of 42.3 years.
Computer hardware fans show strongest brand affinity for Video games (1.94×), Mobile game (2.76×), and PC game (4.58×) over the country average.
Computer hardware fans in United Kingdom are most concentrated in South East (reach ~600K), Yorkshire and the Humber (reach ~500K), and North West (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Computer hardware itself, the audience over-indexes on Mobile game (2.76×), PC game (4.58×), Sky Vegas (2.56×), and Microsoft Visio (33.07×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Computer hardware. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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