A data profile of the people who buy, follow and care about PC game in United Kingdom — modelled from more than twelve digital signal sources. PC game has an estimated audience of 3,715,749 people in United Kingdom.
The average PC game fan in United Kingdom is 34.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Electronic sports, Steam, Mobile game, with strongest over-indexing on Electronic sports (8.67× the country average).
Demographically, the PC game audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical PC game fan in United Kingdom is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Electronic sports.
The key figures that characterise the PC game profile in United Kingdom.
28.6% are female, 71.4% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 34.9 |
| Estimated audience size | 3,715,749 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 14% | |
| 50+ | 14% |
of the worldwide PC game audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 9.2% |
| India | 6.9% |
Where the PC game audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.43× | |
| 02 | Yorkshire and the Humber | ~400K | 1.31× | |
| 03 | Scotland | ~400K | 1.12× | |
| 04 | East of England | ~400K | 1.08× | |
| 05 | England | ~3M | 1.07× | |
| 06 | Wales | ~200K | 1.05× | |
| 07 | North East | ~200K | 1.04× | |
| 08 | South East | ~500K | 0.97× | |
| 09 | South West | ~300K | 0.89× | |
| 10 | East Midlands | ~200K | 0.86× | |
| 11 | Northern Ireland | ~90K | 0.79× | |
| 12 | North West | ~200K | 0.49× |
The strongest cross-interests of the PC game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electronic sports | Sports | 8.67× | ||
| 02 | Counter-Strike: Global Offensive | Games | 7.34× | ||
| 03 | League of Legends | Games | 6.80× | ||
| 04 | Steam | Games | 6.75× | ||
| 05 | Massively multiplayer online games | Games | 4.87× | ||
| 06 | Computer hardware | Technology & Electronics | 4.58× | ||
| 07 | Call of Duty | Games | 4.38× | ||
| 08 | Twitch | Games | 3.65× | ||
| 09 | Role-playing games | Games | 3.50× | ||
| 10 | Mobile game | Games | 3.49× | ||
| 11 | Google Drive | Technology & Electronics | 3.26× | ||
| 12 | Livemusic | Music & Radio | 2.97× | ||
| 13 | Batman | Movies & TV | 2.71× | ||
| 14 | Anime movies | Movies & TV | 2.55× | ||
| 15 | Superman | Movies & TV | 2.26× | ||
| 16 | Online games | Games | 2.18× | ||
| 17 | Google Maps | Internet & Social Media | 2.03× | ||
| 18 | Video games | Games | 1.62× | ||
| 19 | YouTube | Movies & TV | 1.58× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.33× | |
| Patriotism | CONSERVATISM | 1.99× | |
| Pet Ownership | JOY | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.59× | |
| Quality Awareness | PREMIUM | 0.64× | |
| Creativity | OPEN | 0.70× |
PC game has an estimated audience of 3,715,749 people in United Kingdom, concentrated in England and South East.
28.6% of PC game fans are female, 71.4% are male, with an average age of 34.9 years.
PC game fans show strongest brand affinity for Electronic sports (8.67×), Steam (6.75×), and Mobile game (3.49×) over the country average.
PC game fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond PC game itself, the audience over-indexes on Steam (6.75×), Mobile game (3.49×), Computer hardware (4.58×), and League of Legends (6.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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