A data profile of the people who buy, follow and care about PC game in France — modelled from more than twelve digital signal sources. PC game has an estimated audience of 3,571,731 people in France.
The average PC game fan in France is 32.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas tree, Plants vs. Zombies, with strongest over-indexing on Love & Sex (166.16× the country average).
Demographically, the PC game audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical PC game fan in France is more male, around 32.7 years old, with strong Need for Security tendencies and a notable affinity for Love & Sex.
The key figures that characterise the PC game profile in France.
32.7% are female, 67.3% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 32.7 |
| Estimated audience size | 3,571,731 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 25% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 12% |
of the worldwide PC game audience comes from France.
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 9.2% |
| India | 6.9% |
Where the PC game audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.37× | |
| 02 | Normandy | ~200K | 1.15× | |
| 03 | Grand Est | ~300K | 1.10× | |
| 04 | Auvergne-Rhône-Alpes | ~500K | 1.09× | |
| 05 | Bourgogne-Franche-Comté | ~200K | 1.08× | |
| 06 | Centre-Val de Loire | ~100K | 1.07× | |
| 07 | Occitanie | ~300K | 1.01× | |
| 08 | Île-de-France | ~600K | 0.97× | |
| 09 | Nouvelle-Aquitaine | ~300K | 0.96× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.93× | |
| 11 | Pays de la Loire | ~200K | 0.87× | |
| 12 | Brittany | ~100K | 0.81× | |
| 13 | Corsica | ~10K | 0.65× |
The strongest cross-interests of the PC game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 182.49× | ||
| 02 | Love & Sex | Kids & Family | 166.16× | ||
| 03 | Plants vs. Zombies | Games | 102.80× | ||
| 04 | Marvel Universe | Games | 53.52× | ||
| 05 | Christmas tree | Kids & Family | 34.07× | ||
| 06 | Christmas Gift | Kids & Family | 22.51× | ||
| 07 | Girl power | Politics & Society | 22.16× | ||
| 08 | Psychological horror | Health | 17.86× | ||
| 09 | Broadcasting of sports events | Movies & TV | 17.65× | ||
| 10 | Non-fiction books | Literature | 12.44× | ||
| 11 | Thomann | Shopping | 6.43× | ||
| 12 | Minecraft | Games | 6.33× | ||
| 13 | Mobile game | Games | 6.04× | ||
| 14 | Electronic sports | Sports | 5.44× | ||
| 15 | Massively multiplayer online games | Games | 4.60× | ||
| 16 | Musical theatre | Movies & TV | 4.53× | ||
| 17 | Pokémon | Games | 4.50× | ||
| 18 | Computer hardware | Technology & Electronics | 4.03× | ||
| 19 | Google Drive | Technology & Electronics | 4.02× | ||
| 20 | YouTube | Movies & TV | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.99× | |
| Patriotism | CONSERVATISM | 1.95× | |
| Early Adopter Mentality | POWER | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Tradition | CONSERVATISM | 0.70× | |
| Community Orientation | OPEN | 0.71× |
PC game has an estimated audience of 3,571,731 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
32.7% of PC game fans are female, 67.3% are male, with an average age of 32.7 years.
PC game fans show strongest brand affinity for Love & Sex (166.16×), Christmas tree (34.07×), and Plants vs. Zombies (102.8×) over the country average.
PC game fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~500K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond PC game itself, the audience over-indexes on Christmas tree (34.07×), Plants vs. Zombies (102.8×), Broadcasting of sports events (17.65×), and Christmas Gift (22.51×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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