A data profile of the people who buy, follow and care about PC game in Italy — modelled from more than twelve digital signal sources. PC game has an estimated audience of 3,666,868 people in Italy.
The average PC game fan in Italy is 32.9 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Mobile game, League of Legends, The Legend of Zelda, with strongest over-indexing on Mobile game (4.93× the country average).
Demographically, the PC game audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical PC game fan in Italy is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the PC game profile in Italy.
27.3% are female, 72.7% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 27.3% |
| Male | 72.7% |
| Average age | 32.9 |
| Estimated audience size | 3,666,868 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 23% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 13% |
of the worldwide PC game audience comes from Italy.
| Country | Share |
|---|---|
| United States | 15.5% |
| China | 9.2% |
| India | 6.9% |
Where the PC game audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~800K | 1.26× | |
| 02 | Sicilia | ~400K | 1.24× | |
| 03 | Friuli-Venezia Giulia | ~80K | 1.14× | |
| 04 | Lazio | ~500K | 1.13× | |
| 05 | Piedmont | ~300K | 1.12× | |
| 06 | Campania | ~500K | 1.10× | |
| 07 | Tuscany | ~300K | 1.09× | |
| 08 | Calabria | ~100K | 1.07× | |
| 09 | Emilia-Romagna | ~300K | 1.04× | |
| 10 | Abruzzo | ~80K | 1.04× | |
| 11 | Veneto | ~300K | 1.03× | |
| 12 | Puglia | ~300K | 1.02× | |
| 13 | Marche | ~90K | 1.01× | |
| 14 | Trentino-Alto Adige/Südtirol | ~70K | 1.01× | |
| 15 | Liguria | ~100K | 0.95× | |
| 16 | Sardinia | ~100K | 0.93× | |
| 17 | Basilicata | ~30K | 0.88× | |
| 18 | Umbria | ~50K | 0.86× | |
| 19 | Molise | ~10K | 0.84× | |
| 20 | Aosta Valley | ~8K | 0.84× |
The strongest cross-interests of the PC game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Legend of Zelda | Games | 10.99× | ||
| 02 | Electronic sports | Sports | 8.12× | ||
| 03 | League of Legends | Games | 7.62× | ||
| 04 | Massively multiplayer online games | Games | 7.00× | ||
| 05 | Xbox | Games | 6.79× | ||
| 06 | Crime fiction | Literature | 5.15× | ||
| 07 | Mobile game | Games | 4.93× | ||
| 08 | Adventure game | Games | 4.59× | ||
| 09 | Call of Duty | Games | 4.37× | ||
| 10 | Real-time strategy | Games | 4.26× | ||
| 11 | Computer hardware | Technology & Electronics | 4.15× | ||
| 12 | Fortnite | Games | 4.14× | ||
| 13 | Role-playing games | Games | 3.61× | ||
| 14 | Twitch | Games | 3.40× | ||
| 15 | Online games | Games | 2.93× | ||
| 16 | Activism | Politics & Society | 2.60× | ||
| 17 | Game consoles | Technology & Electronics | 2.55× | ||
| 18 | UniEuro | Shopping | 2.01× | ||
| 19 | A.C. Milan | Sports | 1.99× | ||
| 20 | FIFA World Cup | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.81× | |
| Risk Appetite | THRILL | 1.39× | |
| Urban Lifestyle | OPEN | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.48× | |
| Patriotism | CONSERVATISM | 0.53× | |
| Tradition | CONSERVATISM | 0.56× |
PC game has an estimated audience of 3,666,868 people in Italy, concentrated in Lombardy and Lazio.
27.3% of PC game fans are female, 72.7% are male, with an average age of 32.9 years.
PC game fans show strongest brand affinity for Mobile game (4.93×), League of Legends (7.62×), and The Legend of Zelda (10.99×) over the country average.
PC game fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond PC game itself, the audience over-indexes on League of Legends (7.62×), The Legend of Zelda (10.99×), Massively multiplayer online games (7×), and Computer hardware (4.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for PC game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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