Top 50 Games brands in Italy
This curated ranking covers the 50 largest games brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 5,645 games brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Games, Video games and SuperEnalotto lead the list with a combined estimated audience of 70,331,074 people. Across all 50 entries the average audience size is 6,001,948, and the largest, Games, reaches around 33,069,409 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each games brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Games |
33,069,409 | 4.0% | Lifestyle cluster | Games |
| 2 |  Video games |
22,834,025 | 4.2% | Gaming genre | Games |
| 3 |  SuperEnalotto |
14,427,640 | 95.1% | Games | |
| 4 |  Toys |
14,237,657 | 4.1% | Games | |
| 5 |  Mobile game |
11,273,963 | 4.1% | Gaming genre | Games |
| 6 |  First-person shooter games |
10,939,591 | 4.4% | Gaming genre | Games |
| 7 |  Tombola (bingo company) |
9,974,024 | 59.4% | Gambling | Games |
| 8 |  Online games |
8,873,308 | 3.2% | Gaming genre | Games |
| 9 |  Quiz |
7,056,342 | 7.7% | Games | |
| 10 |  Gambling |
6,724,182 | 2.9% | Games | |
| 11 |  Twitch |
6,474,075 | 4.4% | Social media | Games |
| 12 |  Puzzle video games |
6,288,536 | 4.0% | Gaming genre | Games |
| 13 |  Gamer |
6,166,038 | 2.9% | Games | |
| 14 |  Platform game |
5,808,314 | 10.1% | Gaming genre | Games |
| 15 |  Card games |
5,739,999 | 3.4% | Gaming genre | Games |
| 16 |  Sports games |
5,607,297 | 4.6% | Gaming genre | Games |
| 17 |  Role-playing games |
5,462,275 | 3.1% | Gaming genre | Games |
| 18 |  Action games |
5,193,641 | 3.5% | Gaming genre | Games |
| 19 |  CrazyGames |
5,137,718 | 4.3% | Games | |
| 20 |  Goldbet |
4,813,857 | 83.0% | Betting | Games |
| 21 |  Crossword |
4,769,474 | 6.5% | Video game | Games |
| 22 |  Pokémon |
4,587,815 | 4.4% | Animation | Games |
| 23 |  Board games |
4,548,904 | 3.5% | Gaming genre | Games |
| 24 |  William Hill (bookmaker) |
4,418,619 | 16.7% | Betting | Games |
| 25 |  Racing games |
4,114,906 | 4.1% | Gaming genre | Games |
| 26 |  Snai |
3,844,610 | 89.4% | Betting | Games |
| 27 |  Eurobet |
3,815,840 | 95.4% | Betting | Games |
| 28 |  Fortnite |
3,673,290 | 3.7% | Shooter | Games |
| 29 |  Casino |
3,668,659 | 2.8% | Games | |
| 30 |  PC game |
3,666,868 | 3.1% | Games | |
| 31 |  Strategy games |
3,654,212 | 3.1% | Gaming genre | Games |
| 32 |  Real-time strategy |
3,546,028 | 3.9% | Gaming genre | Games |
| 33 |  Adventure game |
3,544,459 | 3.0% | Gaming genre | Games |
| 34 |  Eurojackpot |
3,477,049 | 7.5% | Lottery | Games |
| 35 |  Sports betting |
3,426,913 | 4.7% | Games | |
| 36 |  FIFA (video game series) |
3,401,936 | 7.3% | Soccer | Games |
| 37 |  Steam |
3,287,178 | 2.6% | Games | |
| 38 |  Massively multiplayer online role-playing games |
3,286,225 | 2.7% | Gaming genre | Games |
| 39 |  Simulation games |
3,260,149 | 3.5% | Gaming genre | Games |
| 40 |  Call of Duty |
3,157,545 | 4.1% | Shooter | Games |
| 41 |  Crazy Games |
3,083,228 | 4.8% | Online game | Games |
| 42 |  Massively multiplayer online games |
3,033,162 | 2.6% | Gaming genre | Games |
| 43 |  Slot machine |
2,945,515 | 3.4% | Gaming genre | Games |
| 44 |  Cosplay |
2,925,514 | 3.7% | Games | |
| 45 |  League of Legends |
2,919,618 | 3.8% | Online game | Games |
| 46 |  PlayStation |
2,906,842 | 4.5% | Console | Games |
| 47 |  Tabletop game |
2,803,246 | 3.1% | Gaming genre | Games |
| 48 |  Nintendo |
2,781,682 | 4.1% | Video game developer | Games |
| 49 |  Playstation 5 |
2,739,394 | 4.3% | Console | Games |
| 50 |  Online gambling |
2,706,677 | 3.6% | Gaming genre | Games |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each games brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest games brand in Italy?
Games currently leads with an estimated audience of 33,069,409 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.