A data profile of the people who buy, follow and care about Sports games in Italy — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 5,607,297 people in Italy.
The average Sports games fan in Italy is 40.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include corriere dello sport, Tuttosport, Online poker, with strongest over-indexing on corriere dello sport (2.34× the country average).
Demographically, the Sports games audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Sports games fan in Italy is more male, around 40.0 years old, with strong Patriotism tendencies and a notable affinity for corriere dello sport.
The key figures that characterise the Sports games profile in Italy.
33.6% are female, 66.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 40.0 |
| Estimated audience size | 5,607,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Sports games audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
Where the Sports games audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~100K | 1.11× | |
| 02 | Umbria | ~100K | 1.08× | |
| 03 | Trentino-Alto Adige/Südtirol | ~100K | 1.03× | |
| 04 | Calabria | ~200K | 1.02× | |
| 05 | Abruzzo | ~100K | 1.02× | |
| 06 | Marche | ~100K | 1.01× | |
| 07 | Sardinia | ~200K | 1.00× | |
| 08 | Liguria | ~200K | 1.00× | |
| 09 | Puglia | ~400K | 0.97× | |
| 10 | Campania | ~600K | 0.96× | |
| 11 | Sicilia | ~500K | 0.96× | |
| 12 | Tuscany | ~400K | 0.95× | |
| 13 | Veneto | ~400K | 0.94× | |
| 14 | Piedmont | ~400K | 0.94× | |
| 15 | Lombardy | ~900K | 0.93× | |
| 16 | Emilia-Romagna | ~400K | 0.92× | |
| 17 | Lazio | ~600K | 0.91× |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online poker | Games | 4.20× | ||
| 02 | Broadcasting of sports events | Movies & TV | 2.48× | ||
| 03 | Local news | News | 2.44× | ||
| 04 | corriere dello sport | Sports | 2.34× | ||
| 05 | Racing games | Games | 2.27× | ||
| 06 | Wikipedia | Internet & Social Media | 2.09× | ||
| 07 | Satire | Literature | 1.89× | ||
| 08 | Tuttosport | Sports | 1.83× | ||
| 09 | Mediaset | Technology & Electronics | 1.80× | ||
| 10 | Red wine | Food & Beverages | 1.80× | ||
| 11 | La Liga | Sports | 1.78× | ||
| 12 | Manchester City F.C. | Sports | 1.74× | ||
| 13 | Computer monitors | Technology & Electronics | 1.72× | ||
| 14 | Gambling | Games | 1.71× | ||
| 15 | Mobile game | Games | 1.69× | ||
| 16 | Champagne | Food & Beverages | 1.65× | ||
| 17 | Volunteering | Politics & Society | 1.64× | ||
| 18 | Serie B | Sports | 1.60× | ||
| 19 | S.S. Lazio | Sports | 1.59× | ||
| 20 | Wine tasting | Food & Beverages | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.23× | |
| Risk Appetite | THRILL | 1.18× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Mindfulness | BALANCE | 0.69× | |
| DIY Mentality | THRILL | 0.72× |
Sports games has an estimated audience of 5,607,297 people in Italy, concentrated in Lombardy and Lazio.
33.6% of Sports games fans are female, 66.4% are male, with an average age of 40.0 years.
Sports games fans show strongest brand affinity for corriere dello sport (2.34×), Tuttosport (1.83×), and Online poker (4.2×) over the country average.
Sports games fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Sports games itself, the audience over-indexes on Tuttosport (1.83×), Online poker (4.2×), Wikipedia (2.09×), and Volunteering (1.64×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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