Sports games Audience in Germany
Sports games has an estimated audience of 2,783,159 people in Germany. 26.7% are female, 73.3% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, Transfermarkt, UEFA Champions League, Word games, Borussia Dortmund.
The average Sports games fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, Transfermarkt, UEFA Champions League, with strongest over-indexing on FIFA World Cup (3.76× the country average). Demographically, the Sports games audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Sports games fans
| Metric | Value |
|---|---|
| Female | 26.7% |
| Male | 73.3% |
| Average age | 36.5 |
| Estimated audience size | 2,783,159 |
Audience persona
The typical Sports games fan in Germany is more male, around 36.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 498,262 | 0.82× |
| Bayern | 340,525 | 0.76× |
| Baden-Württemberg | 258,906 | 0.68× |
| Hessen | 232,069 | 1.09× |
| Niedersachsen | 193,869 | 0.72× |
| Berlin | 131,651 | 1.06× |
| Rheinland-Pfalz | 91,584 | 0.66× |
| Sachsen | 87,935 | 0.64× |
| Schleswig-Holstein | 75,733 | 0.76× |
| Thüringen | 71,376 | 1.01× |
| Sachsen-Anhalt | 69,319 | 0.96× |
| Brandenburg | 64,248 | 0.74× |
| Mecklenburg-Vorpommern | 60,967 | 1.15× |
| Saarland | 60,607 | 1.77× |
| Bremen | 59,476 | 2.5× |
| Hamburg | 42,716 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 3.76× | Sports |
| Transfermarkt | 4.52× | Sports |
| UEFA Champions League | 3.22× | Sports |
| Word games | 9.5× | Games |
| Borussia Dortmund | 1.73× | Sports |
| Real Madrid C.F. | 2.98× | Sports |
| Premier League | 3.88× | Sports |
| Manchester United F.C. | 4.23× | Sports |
| Bundesliga | 2.16× | Sports |
| UEFA Europa League | 3.91× | Sports |
| Instant Gaming | 5.93× | Games |
| FC Barcelona | 3.16× | Sports |
| Manchester City F.C. | 4.12× | Sports |
| Google Drive | 4.21× | Technology & Electronics |
| FC Bayern Munich | 1.81× | Sports |
| A.C. Milan | 4.45× | Sports |
| Tagesschau | 1.76× | Movies & TV |
| Pets | 1.65× | Pets & Animals |
| Juventus F.C. | 3.8× | Sports |
| Serie A | 3.35× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.21 |
| Sports Activity | POWER | 1.13 |
| Patriotism | CONSERVATISM | 1.12 |
| Need for Security | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.1 |
| Social Media Usage | JOY | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
See Sports games audiences in other countries
More Gaming genre audiences in Germany
- Video games (15,840,709)
- Mobile game (9,316,059)
- Online games (8,924,196)
- Adventure game (8,104,093)
- First-person shooter games (6,744,154)
Frequently asked questions
How many fans does Sports games have in Germany?
Sports games has an estimated audience of 2,783,159 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sports games fans?
26.7% of Sports games fans are female, 73.3% are male, with an average age of 36.5 years.
Which brands do Sports games fans like most?
Sports games fans show strongest brand affinity for FIFA World Cup (3.76×), Transfermarkt (4.52×), and UEFA Champions League (3.22×) over the country average.
Where do Sports games fans live in Germany?
Sports games fans in Germany are most concentrated in Nordrhein-Westfalen (reach 498,262), Bayern (reach 340,525), and Baden-Württemberg (reach 258,906). These three regions account for the largest share of the active audience.
What other brands do Sports games fans also like?
Beyond Sports games itself, the audience over-indexes on Transfermarkt (4.52×), UEFA Champions League (3.22×), Word games (9.5×), and Borussia Dortmund (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.