A data profile of the people who buy, follow and care about Sports games in Spain — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 2,266,002 people in Spain.
Sports games has an estimated audience of 2,266,002 people in Spain. 35.8% are female, 64.2% are male, average age 39.9. Top brand affinities: FIFA World Cup, Mobile game, WhatsApp, Racing games, Girona FC.
Top brand affinities include FIFA World Cup, Mobile game, WhatsApp, with strongest over-indexing on FIFA World Cup (1.63× the country average).
Demographically, the Sports games audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Sports games fan in Spain is more male, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Sports games profile in Spain.
35.8% are female, 64.2% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 35.8% |
| Male | 64.2% |
| Average age | 39.9 |
| Estimated audience size | 2,266,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Sports games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Racing games | Games | 3.68× | ||
| 02 | FC Bayern Munich | Sports | 2.96× | ||
| 03 | Steam | Games | 2.85× | ||
| 04 | Girona FC | Sports | 2.82× | ||
| 05 | Non-fiction books | Literature | 2.78× | ||
| 06 | Online poker | Games | 2.78× | ||
| 07 | Casino | Games | 2.70× | ||
| 08 | Mobile game | Games | 2.53× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 2.47× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 2.38× | ||
| 11 | Mango | Shopping | 2.11× | ||
| 12 | Michael Jackson | Music & Radio | 2.02× | ||
| 13 | Distilled beverage | Food & Beverages | 2.01× | ||
| 14 | Gymnastics | Sports | 2.01× | ||
| 15 | Local food | Food & Beverages | 1.98× | ||
| 16 | Travel photography | Technology & Electronics | 1.86× | ||
| 17 | Music festivals | Music & Radio | 1.84× | ||
| 18 | Modern art | Arts & Culture | 1.70× | ||
| 19 | FIFA World Cup | Sports | 1.63× | ||
| 20 | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.65× | |
| Risk Appetite | THRILL | 1.47× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.57× | |
| DIY Mentality | THRILL | 0.62× | |
| Design Affinity | PREMIUM | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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