A data profile of the people who buy, follow and care about Sports games in Brazil — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 3,976,780 people in Brazil.
Sports games has an estimated audience of 3,976,780 people in Brazil. 47.6% are female, 52.4% are male, average age 39.8. Top brand affinities: FIFA World Cup, Premier League, Manchester City F.C., Online poker, Pizza.
Top brand affinities include FIFA World Cup, Premier League, Manchester City F.C., with strongest over-indexing on FIFA World Cup (1.74× the country average).
Demographically, the Sports games audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
The typical Sports games fan in Brazil is balanced, around 39.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Sports games profile in Brazil.
47.6% are female, 52.4% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 39.8 |
| Estimated audience size | 3,976,780 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Sports games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online poker | Games | 3.00× | ||
| 02 | Strategy games | Games | 2.65× | ||
| 03 | Racing games | Games | 2.64× | ||
| 04 | Minivans | Cars & Mobility | 2.52× | ||
| 05 | Arsenal F.C. | Sports | 2.35× | ||
| 06 | Bundesliga | Sports | 2.35× | ||
| 07 | Manchester City F.C. | Sports | 2.26× | ||
| 08 | Premier League | Sports | 2.14× | ||
| 09 | Juventus F.C. | Sports | 2.12× | ||
| 10 | Simulation games | Games | 2.11× | ||
| 11 | Max Verstappen | Sports | 2.09× | ||
| 12 | Drawing | Home & Garden | 1.98× | ||
| 13 | Steam | Games | 1.96× | ||
| 14 | Xbox | Games | 1.84× | ||
| 15 | Pizza | Food & Beverages | 1.81× | ||
| 16 | Online games | Games | 1.77× | ||
| 17 | Serie A | Sports | 1.76× | ||
| 18 | FIFA World Cup | Sports | 1.74× | ||
| 19 | Michael Jackson | Music & Radio | 1.62× | ||
| 20 | Bars | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.43× | |
| Patriotism | CONSERVATISM | 1.33× | |
| Extroversion | THRILL | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.48× | |
| Creativity | OPEN | 0.50× | |
| Quality Awareness | PREMIUM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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