Sports games Audience in United States

Sports games has an estimated audience of 20,726,572 people in United States. 34.9% are female, 65.1% are male, average age 38.8. Top regions: California, New York, Florida. Top brand affinities: Capital One, Google Maps, CarGurus, Indeed.com, Aaron Rodgers.

The average Sports games fan in United States is 38.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Capital One, Google Maps, CarGurus, with strongest over-indexing on Capital One (16.85× the country average). Demographically, the Sports games audience skews more male with an average age of 38.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Sports games fans

Demographic split for Sports games audience in United States
MetricValue
Female34.9%
Male65.1%
Average age38.8
Estimated audience size20,726,572

Audience persona

The typical Sports games fan in United States is more male, around 38.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Sports games in United States
RegionReachAffinity
California2,441,9311.07×
New York1,575,5001.36×
Florida1,561,9681.11×
Texas1,516,6630.85×
Illinois802,9281.16×
Pennsylvania783,9751.12×
New Jersey751,4711.43×
Ohio626,9520.98×
Michigan599,9701.11×
Massachusetts585,2951.43×
North Carolina574,4940.92×
Missouri509,9521.53×
Virginia491,6480.97×
Georgia481,7480.75×
Washington400,7460.96×
Colorado394,9571.21×
Minnesota386,3931.3×
Kansas379,3902.32×
Indiana347,3750.92×
Maryland342,9220.96×
Tennessee321,5270.77×
Arizona308,2550.73×
Nevada286,1601.43×
Wisconsin282,1120.9×
South Carolina268,9130.86×
Connecticut246,8861.19×
Louisiana202,9620.76×
Kentucky184,7580.71×
Utah172,3700.93×
Alabama169,6660.59×
Oregon164,0130.69×
Mississippi152,9200.9×
Oklahoma142,4840.62×
Iowa136,3680.8×
Nebraska126,9521.22×
Arkansas113,2100.66×
New Hampshire101,7581.25×
Rhode Island89,5251.36×
Idaho78,5640.76×
Maine72,7410.98×
Hawaii72,6290.82×
New Mexico65,3470.63×
West Virginia62,2060.64×
Washington, District of Columbia61,6520.99×
Montana53,3190.93×
South Dakota48,7011.02×
Delaware46,2780.81×
North Dakota44,3591.04×
Vermont42,2371.16×
Wyoming28,1210.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports games audience
BrandAffinityCategory
Capital One16.85×Business & Career
Google Maps14.5×Internet & Social Media
CarGurus17.78×Cars & Mobility
Indeed.com12.08×Business & Career
Aaron Rodgers16.44×Sports
Circle K16.25×Shopping
Billy Bob Thornton19.65×Movies & TV
Autism Awareness19.03×Health
Beetlejuice9.8×Movies & TV
Bruce Willis14.58×Movies & TV
Enterprise Rent-A-Car12.04×Cars & Mobility
DeviantArt13.71×Internet & Social Media
AccuWeather12.42×Home & Garden
Diabetes mellitus awareness12.48×Health
Demi Moore16.24×Movies & TV
Kia Sportage36.43×Cars & Mobility
Google News10.1×News
Diane Keaton10.5×Movies & TV
Khan Academy13.75×Business & Career
Blake Lively14.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports games audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.58
ExtroversionTHRILL1.35
Early Adopter MentalityPOWER1.24
Family OrientationCONSERVATISM1.22
Social Media UsageJOY1.17
Convenience OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Sports games
CountryShare
United States16.9%
India7.5%
Italy4.6%

See Sports games audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Sports games have in United States?

Sports games has an estimated audience of 20,726,572 people in United States, concentrated in California and New York.

What is the gender split and age of Sports games fans?

34.9% of Sports games fans are female, 65.1% are male, with an average age of 38.8 years.

Which brands do Sports games fans like most?

Sports games fans show strongest brand affinity for Capital One (16.85×), Google Maps (14.5×), and CarGurus (17.78×) over the country average.

Where do Sports games fans live in United States?

Sports games fans in United States are most concentrated in California (reach 2,441,931), New York (reach 1,575,500), and Florida (reach 1,561,968). These three regions account for the largest share of the active audience.

What other brands do Sports games fans also like?

Beyond Sports games itself, the audience over-indexes on Google Maps (14.5×), CarGurus (17.78×), Indeed.com (12.08×), and Aaron Rodgers (16.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.