A data profile of the people who buy, follow and care about Sports games in France — modelled from more than twelve digital signal sources. Sports games has an estimated audience of 2,752,134 people in France.
The average Sports games fan in France is 39.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Love & Sex, Christmas Gift, Broadcasting of sports events, with strongest over-indexing on Love & Sex (282.42× the country average).
Demographically, the Sports games audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sports games fan in France is more male, around 39.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Sports games profile in France.
34.4% are female, 65.6% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 39.0 |
| Estimated audience size | 2,752,134 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 22% |
of the worldwide Sports games audience comes from France.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 7.5% |
| Italy | 4.6% |
Where the Sports games audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Corsica | ~20K | 1.28× | |
| 02 | Île-de-France | ~500K | 1.04× | |
| 03 | Normandy | ~100K | 1.04× | |
| 04 | Nouvelle-Aquitaine | ~200K | 1.02× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 0.97× | |
| 06 | Centre-Val de Loire | ~100K | 0.97× | |
| 07 | Grand Est | ~200K | 0.94× | |
| 08 | Provence-Alpes-Côte d'Azur | ~200K | 0.94× | |
| 09 | Pays de la Loire | ~100K | 0.94× | |
| 10 | Brittany | ~100K | 0.94× | |
| 11 | Hauts-de-France | ~200K | 0.93× | |
| 12 | Occitanie | ~200K | 0.92× | |
| 13 | Auvergne-Rhône-Alpes | ~300K | 0.89× |
The strongest cross-interests of the Sports games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 282.42× | ||
| 02 | Selfridges | Shopping | 216.50× | ||
| 03 | Christmas Gift | Kids & Family | 37.68× | ||
| 04 | Christmas tree | Kids & Family | 28.18× | ||
| 05 | Plants vs. Zombies | Games | 25.71× | ||
| 06 | Broadcasting of sports events | Movies & TV | 23.50× | ||
| 07 | Girl power | Politics & Society | 12.87× | ||
| 08 | Breast Cancer awareness | Health | 11.17× | ||
| 09 | Dentistry | Business & Career | 10.93× | ||
| 10 | Zoom lens | Technology & Electronics | 10.92× | ||
| 11 | Kitchen garden | Home & Garden | 9.01× | ||
| 12 | Sustainable products | Politics & Society | 8.96× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.92× | ||
| 14 | Non-fiction books | Literature | 6.00× | ||
| 15 | Hormone | Health | 5.97× | ||
| 16 | Google Drive | Technology & Electronics | 5.91× | ||
| 17 | Instant Gaming | Games | 4.59× | ||
| 18 | Musical theatre | Movies & TV | 3.67× | ||
| 19 | Google Maps | Internet & Social Media | 3.36× | ||
| 20 | Ligue 1 | Sports | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.14× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Need for Security | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.57× | |
| Design Affinity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.61× |
Sports games has an estimated audience of 2,752,134 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
34.4% of Sports games fans are female, 65.6% are male, with an average age of 39.0 years.
Sports games fans show strongest brand affinity for Love & Sex (282.42×), Christmas Gift (37.68×), and Broadcasting of sports events (23.5×) over the country average.
Sports games fans in France are most concentrated in Île-de-France (reach ~500K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sports games itself, the audience over-indexes on Christmas Gift (37.68×), Broadcasting of sports events (23.5×), Christmas tree (28.18×), and Google Drive (5.91×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sports games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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