A data profile of the people who buy, follow and care about Racing games in Brazil — modelled from more than twelve digital signal sources. Racing games has an estimated audience of 3,561,974 people in Brazil.
The average Racing games fan in Brazil is 38.7 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Mobile game, Consortium, with strongest over-indexing on Betano (1.57× the country average).
Demographically, the Racing games audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Racing games fan in Brazil is balanced, around 38.7 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Racing games profile in Brazil.
45.9% are female, 54.1% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 38.7 |
| Estimated audience size | 3,561,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Racing games audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.4% |
| India | 5.8% |
| Italy | 4.1% |
Where the Racing games audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~1M | 1.16× | |
| 02 | Roraima | ~10K | 1.15× | |
| 03 | Acre | ~10K | 1.11× | |
| 04 | Mato Grosso | ~70K | 1.09× | |
| 05 | Amapá | ~10K | 1.08× | |
| 06 | Tocantins | ~30K | 1.06× | |
| 07 | Paraná | ~200K | 1.05× | |
| 08 | Paraíba | ~70K | 1.02× | |
| 09 | Rondônia | ~30K | 1.02× | |
| 10 | Piauí | ~50K | 1.00× | |
| 11 | Sergipe | ~40K | 0.99× | |
| 12 | Rio Grande do Norte | ~60K | 0.97× | |
| 13 | Mato Grosso do Sul | ~50K | 0.97× | |
| 14 | Santa Catarina | ~200K | 0.96× | |
| 15 | Alagoas | ~50K | 0.96× | |
| 16 | Espírito Santo | ~70K | 0.95× | |
| 17 | Amazonas | ~60K | 0.94× | |
| 18 | Rio Grande do Sul | ~200K | 0.93× | |
| 19 | Pernambuco | ~200K | 0.93× | |
| 20 | Maranhão | ~80K | 0.93× | |
| 21 | Goiás | ~100K | 0.92× | |
| 22 | Federal District | ~50K | 0.92× | |
| 23 | Pará | ~100K | 0.91× | |
| 24 | Ceará | ~100K | 0.89× | |
| 25 | Bahia | ~200K | 0.88× | |
| 26 | Rio de Janeiro | ~300K | 0.81× | |
| 27 | Minas Gerais | ~300K | 0.79× |
The strongest cross-interests of the Racing games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BlueStacks | Technology & Electronics | 3.91× | ||
| 02 | Sports games | Games | 2.64× | ||
| 03 | Strategy games | Games | 2.35× | ||
| 04 | Flight simulator | Games | 1.89× | ||
| 05 | Crunchyroll | Games | 1.85× | ||
| 06 | Epic Games | Games | 1.84× | ||
| 07 | Sweepstakes | Games | 1.75× | ||
| 08 | League of Legends | Games | 1.75× | ||
| 09 | Mobile game | Games | 1.68× | ||
| 10 | Civic | Music & Radio | 1.68× | ||
| 11 | Role-playing games | Games | 1.66× | ||
| 12 | Bus | Cars & Mobility | 1.63× | ||
| 13 | Yamaha Motor Company | Cars & Mobility | 1.61× | ||
| 14 | Betano | Games | 1.57× | ||
| 15 | Roblox | Games | 1.57× | ||
| 16 | Xbox | Games | 1.55× | ||
| 17 | Consortium | Business & Career | 1.54× | ||
| 18 | Card games | Games | 1.53× | ||
| 19 | Erlang (programming language) | Technology & Electronics | 1.51× | ||
| 20 | Motorcycling | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.28× | |
| Patriotism | CONSERVATISM | 1.23× | |
| Need for Security | CONSERVATISM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.63× | |
| Design Affinity | PREMIUM | 0.64× | |
| Individualism | JOY | 0.69× |
Racing games has an estimated audience of 3,561,974 people in Brazil, concentrated in São Paulo and Minas Gerais.
45.9% of Racing games fans are female, 54.1% are male, with an average age of 38.7 years.
Racing games fans show strongest brand affinity for Betano (1.57×), Mobile game (1.68×), and Consortium (1.54×) over the country average.
Racing games fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Racing games itself, the audience over-indexes on Mobile game (1.68×), Consortium (1.54×), Sports games (2.64×), and Flight simulator (1.89×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Racing games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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