Rascasse Audience Intelligence

Casino Audience in Spain

A data profile of the people who buy, follow and care about Casino in Spain — modelled from more than twelve digital signal sources. Casino has an estimated audience of 3,226,440 people in Spain.

The average Casino fan in Spain is 41.9 years old, balanced, and lives primarily in Comunidad Valenciana.

The audience is concentrated in Comunidad Valenciana, Catalonia, Andalusia.

Top brand affinities include Bwin, Local bike shop, Loterías y Apuestas del Estado, with strongest over-indexing on Bwin (6.26× the country average).

Demographically, the Casino audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.

The typical Casino fan in Spain is balanced, around 41.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Bwin.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Casino profile in Spain.

Audience size
3.2M
in Spain
Gender
45.3%
54.7% male
Age
41.9
average years
Country rank
#1133
Topic in Spain
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Casino fans

45.3% are female, 54.7% are male, average age 41.9.

Fig. 02

Gender split

45.3%
Female
54.7%
Male
Demographic split for Casino audience in Spain
MetricValue
Female45.3%
Male54.7%
Average age41.9
Estimated audience size3,226,440
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Casino audience in Spain
Age bracketShare%
16-1915%
20-2919%
30-3918%
40-4922%
50+27%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Casino audience comes from Spain.

Worldwide audience distribution share by country for Casino
CountryShare
United States25.7%
Japan6.5%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Spain average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Casino audience in Spain is strongest.

Fig. 05

Top regions by affinity

Casino fans by region: top regions in Spain
#RegionReachAffinity×
01Comunidad Valenciana~800K2.21×
02Canary Islands~300K1.68×
03Balearic Islands~100K1.63×
04Catalonia~700K1.18×
05Basque Autonomous Country~100K1.03×
06Andalusia~600K1.01×
07Region of Murcia~100K0.95×
08Castilla-La Mancha~100K0.92×
09Extremadura~60K0.83×
10Community of Madrid~400K0.80×
11Aragon~60K0.75×
12Navarre~30K0.74×
13Cantabria~30K0.74×
14Principality of Asturias~50K0.71×
15La Rioja~10K0.69×
16Castile and León~90K0.67×
17Galicia~90K0.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Casino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Casino audience
#·InterestCategoryAffinity×
01Local bike shopSports8.07×
02BwinGames6.26×
03UnibetGames5.64×
04Mobile gamblingGames5.50×
05Slot machineGames5.46×
06RouletteGames5.44×
07BlackjackGames5.42×
08PokerGames5.41×
09LotteryGames5.28×
10BaccaratGames5.23×
11BetfairGames4.65×
12Online gamblingGames4.39×
13Casino gamesGames4.15×
14Online pokerGames4.12×
15Sports bettingGames4.10×
16Tombola (bingo company)Games3.86×
17Loterías y Apuestas del EstadoGames2.87×
18GamblingGames2.51×
19UEFA Champions LeagueSports1.78×
20La LigaSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Casino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Casino audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.08×
Career OrientationPOWER1.08×
Early Adopter MentalityPOWER1.07×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Casino audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.81×
TravellingTHRILL0.85×
SustainabilityBALANCE0.90×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Casino have in Spain?

Casino has an estimated audience of 3,226,440 people in Spain, concentrated in Comunidad Valenciana and Catalonia.

02

What is the gender split and age of Casino fans?

45.3% of Casino fans are female, 54.7% are male, with an average age of 41.9 years.

03

Which brands do Casino fans like most?

Casino fans show strongest brand affinity for Bwin (6.26×), Local bike shop (8.07×), and Loterías y Apuestas del Estado (2.87×) over the country average.

04

Where do Casino fans live in Spain?

Casino fans in Spain are most concentrated in Comunidad Valenciana (reach ~800K), Catalonia (reach ~700K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Casino fans also like?

Beyond Casino itself, the audience over-indexes on Local bike shop (8.07×), Loterías y Apuestas del Estado (2.87×), Slot machine (5.46×), and Tombola (bingo company) (3.86×) compared to the Spain average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Spain who actively search for Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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