A data profile of the people who buy, follow and care about Casino in India — modelled from more than twelve digital signal sources. Casino has an estimated audience of 8,491,124 people in India.
The average Casino fan in India is 31.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Indian Premier League, India national cricket team, Virat Kohli, with strongest over-indexing on Indian Premier League (1.77× the country average).
Demographically, the Casino audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Casino fan in India is more male, around 31.2 years old, with strong Social Media Usage tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the Casino profile in India.
26.6% are female, 73.4% are male, average age 31.2.
| Metric | Value |
|---|---|
| Female | 26.6% |
| Male | 73.4% |
| Average age | 31.2 |
| Estimated audience size | 8,491,124 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 40% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Casino audience comes from India.
| Country | Share |
|---|---|
| United States | 25.7% |
| Japan | 6.5% |
| India | 6.4% |
Where the Casino audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~70K | 8.02× | |
| 02 | Sikkim | ~10K | 3.02× | |
| 03 | Karnataka | ~200K | 1.02× | |
| 04 | Gujarat | ~200K | 0.91× | |
| 05 | Arunachal Pradesh | ~4K | 0.86× | |
| 06 | Mizoram | ~5K | 0.81× | |
| 07 | Telangana | ~100K | 0.79× | |
| 08 | Madhya Pradesh | ~100K | 0.77× | |
| 09 | Andhra Pradesh | ~80K | 0.76× | |
| 10 | Assam | ~70K | 0.76× | |
| 11 | Nagaland | ~5K | 0.76× | |
| 12 | Haryana | ~80K | 0.73× | |
| 13 | Manipur | ~8K | 0.71× | |
| 14 | Meghalaya | ~6K | 0.71× | |
| 15 | Rajasthan | ~100K | 0.70× | |
| 16 | Maharashtra | ~300K | 0.67× | |
| 17 | West Bengal | ~200K | 0.67× | |
| 18 | Punjab (region) | ~80K | 0.67× | |
| 19 | Tripura | ~8K | 0.67× | |
| 20 | Tamil Nadu | ~100K | 0.62× | |
| 21 | Uttar Pradesh | ~300K | 0.61× | |
| 22 | Chhattisgarh | ~30K | 0.59× | |
| 23 | Uttarakhand | ~20K | 0.58× | |
| 24 | Himachal Pradesh | ~20K | 0.56× | |
| 25 | Jharkhand | ~40K | 0.54× | |
| 26 | Jammu and Kashmir | ~20K | 0.54× | |
| 27 | Kerala | ~70K | 0.53× | |
| 28 | Bihar | ~80K | 0.50× | |
| 29 | Odisha | ~40K | 0.42× |
The strongest cross-interests of the Casino audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poker | Games | 2.69× | ||
| 02 | Mobile gambling | Games | 2.58× | ||
| 03 | STAR Sports | Movies & TV | 2.10× | ||
| 04 | Pakistan national cricket team | Sports | 2.04× | ||
| 05 | Option (finance) | Business & Career | 1.96× | ||
| 06 | Cricket World Cup | Sports | 1.96× | ||
| 07 | Telugu language | Politics & Society | 1.95× | ||
| 08 | Rohit Sharma | Sports | 1.92× | ||
| 09 | Rajasthan Royals | Sports | 1.89× | ||
| 10 | Kolkata Knight Riders | Sports | 1.86× | ||
| 11 | Royal Challengers Bangalore | Sports | 1.84× | ||
| 12 | Virat Kohli | Sports | 1.83× | ||
| 13 | Chennai Super Kings | Sports | 1.83× | ||
| 14 | India national cricket team | Sports | 1.82× | ||
| 15 | Tamil cinema | Movies & TV | 1.79× | ||
| 16 | Indian Premier League | Sports | 1.77× | ||
| 17 | Chennai | Travel & Leisure | 1.72× | ||
| 18 | Financial services | Business & Career | 1.64× | ||
| 19 | Cricket | Sports | 1.56× | ||
| 20 | Mobile game | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.23× | |
| Career Orientation | POWER | 1.19× | |
| Risk Appetite | THRILL | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Convenience Orientation | PREMIUM | 0.76× |
Casino has an estimated audience of 8,491,124 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.6% of Casino fans are female, 73.4% are male, with an average age of 31.2 years.
Casino fans show strongest brand affinity for Indian Premier League (1.77×), India national cricket team (1.82×), and Virat Kohli (1.83×) over the country average.
Casino fans in India are most concentrated in Maharashtra (reach ~300K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Casino itself, the audience over-indexes on India national cricket team (1.82×), Virat Kohli (1.83×), Chennai Super Kings (1.83×), and Cricket (1.56×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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