A data profile of the people who buy, follow and care about Poker in India — modelled from more than twelve digital signal sources. Poker has an estimated audience of 7,134,031 people in India.
The average Poker fan in India is 30.2 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Karnataka.
Top brand affinities include Casino games, Roulette, Algorithmic trading, with strongest over-indexing on Casino games (4.19× the country average).
Demographically, the Poker audience skews more male with an average age of 30.2, and over-indexes on personality traits such as Risk Appetite, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Poker fan in India is more male, around 30.2 years old, with strong Risk Appetite tendencies and a notable affinity for Casino games.
The key figures that characterise the Poker profile in India.
29.9% are female, 70.1% are male, average age 30.2.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 30.2 |
| Estimated audience size | 7,134,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 40% | |
| 30-39 | 15% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Poker audience comes from India.
| Country | Share |
|---|---|
| Japan | 13.1% |
| India | 12.3% |
| United States | 11.8% |
Where the Poker audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Goa | ~10K | 1.90× | |
| 02 | Karnataka | ~300K | 1.63× | |
| 03 | Maharashtra | ~500K | 1.39× | |
| 04 | Haryana | ~100K | 1.33× | |
| 05 | Telangana | ~100K | 1.32× | |
| 06 | Mizoram | ~6K | 1.25× | |
| 07 | Gujarat | ~200K | 1.14× | |
| 08 | Madhya Pradesh | ~200K | 1.14× | |
| 09 | Rajasthan | ~200K | 1.10× | |
| 10 | Uttarakhand | ~40K | 1.08× | |
| 11 | Jharkhand | ~60K | 0.98× | |
| 12 | Nagaland | ~5K | 0.97× | |
| 13 | Chhattisgarh | ~40K | 0.96× | |
| 14 | Arunachal Pradesh | ~4K | 0.96× | |
| 15 | Meghalaya | ~7K | 0.95× | |
| 16 | Sikkim | ~3K | 0.95× | |
| 17 | West Bengal | ~200K | 0.94× | |
| 18 | Tamil Nadu | ~200K | 0.93× | |
| 19 | Punjab (region) | ~90K | 0.93× | |
| 20 | Himachal Pradesh | ~30K | 0.92× | |
| 21 | Uttar Pradesh | ~300K | 0.88× | |
| 22 | Manipur | ~8K | 0.87× | |
| 23 | Andhra Pradesh | ~70K | 0.74× | |
| 24 | Assam | ~50K | 0.74× | |
| 25 | Tripura | ~7K | 0.73× | |
| 26 | Kerala | ~70K | 0.64× | |
| 27 | Jammu and Kashmir | ~20K | 0.64× | |
| 28 | Bihar | ~90K | 0.61× | |
| 29 | Odisha | ~50K | 0.60× |
The strongest cross-interests of the Poker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roulette | Games | 4.90× | ||
| 02 | Blackjack | Games | 4.81× | ||
| 03 | Stake | Games | 4.72× | ||
| 04 | Tabletop game | Games | 4.53× | ||
| 05 | Algorithmic trading | Business & Career | 4.47× | ||
| 06 | Casino games | Games | 4.19× | ||
| 07 | Indian Rummy | Games | 3.95× | ||
| 08 | Sports betting | Games | 3.78× | ||
| 09 | Teen patti | Games | 3.68× | ||
| 10 | Lottery | Games | 3.60× | ||
| 11 | Strategy games | Games | 3.59× | ||
| 12 | Online gambling | Games | 3.38× | ||
| 13 | Trading strategy | Business & Career | 3.30× | ||
| 14 | Online poker | Games | 3.16× | ||
| 15 | Casino | Games | 3.13× | ||
| 16 | Fantasy sport | Sports | 2.88× | ||
| 17 | Day trading | Business & Career | 2.74× | ||
| 18 | Fantasy cricket | Sports | 2.67× | ||
| 19 | Card games | Games | 2.47× | ||
| 20 | Financial market | Business & Career | 2.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.03× | |
| Need for Security | CONSERVATISM | 0.98× | |
| Patriotism | CONSERVATISM | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Indulgence | JOY | 0.67× | |
| Early Adopter Mentality | POWER | 0.70× |
Poker has an estimated audience of 7,134,031 people in India, concentrated in Maharashtra and Uttar Pradesh.
29.9% of Poker fans are female, 70.1% are male, with an average age of 30.2 years.
Poker fans show strongest brand affinity for Casino games (4.19×), Roulette (4.9×), and Algorithmic trading (4.47×) over the country average.
Poker fans in India are most concentrated in Maharashtra (reach ~500K), Uttar Pradesh (reach ~300K), and Karnataka (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Poker itself, the audience over-indexes on Roulette (4.9×), Algorithmic trading (4.47×), Blackjack (4.81×), and Sports betting (3.78×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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