A data profile of the people who buy, follow and care about Indian Rummy in India — modelled from more than twelve digital signal sources. Indian Rummy has an estimated audience of 7,169,781 people in India.
Indian Rummy has an estimated audience of 7,169,781 people in India. 22.1% are female, 77.9% are male, average age 29.9. Top brand affinities: Sports betting, Lottery, Indian Premier League, India national cricket team, Strategy games.
Top brand affinities include Sports betting, Lottery, Indian Premier League, with strongest over-indexing on Sports betting (12.87× the country average).
Demographically, the Indian Rummy audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Indulgence, Pet Ownership.
The typical Indian Rummy fan in India is more male, around 29.9 years old, with strong Indulgence tendencies and a notable affinity for Sports betting.
The key figures that characterise the Indian Rummy profile in India.
22.1% are female, 77.9% are male, average age 29.9.
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 29.9 |
| Estimated audience size | 7,169,781 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 37% | |
| 30-39 | 16% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Indian Rummy audience comes from India.
| Country | Share |
|---|---|
| India | 98.1% |
| United States | 0.5% |
| Japan | 0.2% |
The strongest cross-interests of the Indian Rummy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Unibet | Games | 17.19× | ||
| 02 | Sports betting | Games | 12.87× | ||
| 03 | Lottery | Games | 10.78× | ||
| 04 | Strategy games | Games | 4.59× | ||
| 05 | Poker | Games | 3.95× | ||
| 06 | Board games | Games | 3.48× | ||
| 07 | Casino games | Games | 3.37× | ||
| 08 | Rummy | Games | 3.07× | ||
| 09 | Card games | Games | 2.44× | ||
| 10 | Rohit Sharma | Sports | 1.97× | ||
| 11 | Kolkata Knight Riders | Sports | 1.96× | ||
| 12 | Chennai Super Kings | Sports | 1.84× | ||
| 13 | India national cricket team | Sports | 1.83× | ||
| 14 | Chennai | Travel & Leisure | 1.82× | ||
| 15 | Virat Kohli | Sports | 1.81× | ||
| 16 | Gambling | Games | 1.79× | ||
| 17 | Mutual fund | Business & Career | 1.75× | ||
| 18 | Indian Premier League | Sports | 1.71× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | Investment banking | Business & Career | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.46× | |
| Pet Ownership | JOY | 1.44× | |
| Risk Appetite | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.68× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Rummy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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