Rascasse Audience Intelligence

Poker Audience in United States

A data profile of the people who buy, follow and care about Poker in United States — modelled from more than twelve digital signal sources. Poker has an estimated audience of 6,840,114 people in United States.

#3077among Topic in United States#103in Games

The average Poker fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Baccarat, Baccarat (card game), Poker tournament, with strongest over-indexing on Baccarat (16.94× the country average).

Demographically, the Poker audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Poker fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Baccarat.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Poker profile in United States.

Audience size
6.8M
in United States
Gender
35.2%♀
64.8% male
Age
39.5
average years
Country rank
#5124
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Poker fans

35.2% are female, 64.8% are male, average age 39.5.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Poker audience in United States
MetricValue
Female35.2%
Male64.8%
Average age39.5
Estimated audience size6,840,114
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Poker audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4920%
50+22%
Fig. 04

Worldwide distribution

11.8%

of the worldwide Poker audience comes from United States.

Worldwide audience distribution share by country for Poker
CountryShare
Japan13.1%
India12.3%
United States11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Poker audience in United States is strongest.

Fig. 05

Top regions by affinity

Poker fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~20K1.64×
02Nevada~90K1.43×
03South Dakota~20K1.24×
04California~900K1.23×
05Texas~700K1.19×
06Washington~200K1.16×
07Nebraska~40K1.15×
08Iowa~60K1.14×
09Massachusetts~100K1.11×
10Oklahoma~80K1.11×
11New Jersey~200K1.08×
12Rhode Island~20K1.08×
13Virginia~200K1.05×
14Kansas~60K1.05×
15Minnesota~100K1.04×
16Connecticut~70K1.04×
17Vermont~10K1.03×
18Florida~500K1.02×
19Indiana~100K1.02×
20Oregon~80K1.02×
21Arkansas~60K1.02×
22Hawaii~30K1.02×
23New York~400K1.01×
24Arizona~100K1.01×
25Montana~20K1.00×
26New Hampshire~30K0.99×
27Ohio~200K0.98×
28Pennsylvania~200K0.97×
29Illinois~200K0.97×
30Michigan~200K0.96×
31Idaho~30K0.96×
32North Carolina~200K0.95×
33Wisconsin~100K0.93×
34Maryland~100K0.92×
35Missouri~100K0.92×
36Colorado~100K0.92×
37Kentucky~80K0.92×
38Maine~20K0.91×
39Alabama~80K0.88×
40Louisiana~80K0.87×
41Utah~50K0.87×
42Georgia~200K0.86×
43New Mexico~30K0.86×
44West Virginia~30K0.86×
45South Carolina~90K0.85×
46Delaware~20K0.85×
47Tennessee~100K0.84×
48Washington, District of Columbia~20K0.84×
49Mississippi~50K0.83×
50Alaska~10K0.80×
Fig. 06

Affinity by region

Affinity by region — Poker, United States
0.80×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Poker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Poker audience
#·InterestCategoryAffinity×
01Baccarat (card game)Games28.27×
02Phil IveySports21.60×
03Poker strategyGames21.33×
04BaccaratGames16.94×
05Poker tournamentGames15.76×
06PokerStarsGames14.44×
07World Poker TourSports13.57×
08World Series of PokerGames11.69×
09Video pokerGames10.56×
10Texas HoldEm PokerGames7.61×
11Mobile gamblingGames7.60×
12RouletteGames6.31×
13BlackjackGames5.42×
14Online gamblingGames5.07×
15Casino gamesGames4.06×
16Slot machineGames3.68×
17Magic (illusion)Kids & Family2.35×
18CasinoGames2.17×
19GamblingGames1.66×
20PowerballGames1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Poker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Poker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.31×
Risk AppetiteTHRILL1.16×
Need for SecurityCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Poker audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.80×
SustainabilityBALANCE0.83×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Poker have in United States?

Poker has an estimated audience of 6,840,114 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Poker fans?

35.2% of Poker fans are female, 64.8% are male, with an average age of 39.5 years.

03

Which brands do Poker fans like most?

Poker fans show strongest brand affinity for Baccarat (16.94×), Baccarat (card game) (28.27×), and Poker tournament (15.76×) over the country average.

04

Where do Poker fans live in United States?

Poker fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Poker fans also like?

Beyond Poker itself, the audience over-indexes on Baccarat (card game) (28.27×), Poker tournament (15.76×), World Series of Poker (11.69×), and PokerStars (14.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Poker audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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