Poker Audience in United States
Poker has an estimated audience of 6,840,114 people in United States. 35.2% are female, 64.8% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Baccarat, Baccarat (card game), Poker tournament, World Series of Poker, PokerStars.
The average Poker fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Baccarat, Baccarat (card game), Poker tournament, with strongest over-indexing on Baccarat (16.94× the country average). Demographically, the Poker audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Poker fans
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 39.5 |
| Estimated audience size | 6,840,114 |
Audience persona
The typical Poker fan in United States is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Baccarat.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,022,446 | 1.36× |
| Texas | 720,374 | 1.23× |
| Florida | 523,675 | 1.13× |
| New York | 427,871 | 1.12× |
| Pennsylvania | 246,312 | 1.07× |
| Illinois | 242,027 | 1.06× |
| Ohio | 214,459 | 1.02× |
| New Jersey | 207,820 | 1.19× |
| North Carolina | 204,836 | 1× |
| Georgia | 192,448 | 0.91× |
| Virginia | 185,983 | 1.12× |
| Washington | 183,038 | 1.33× |
| Michigan | 175,334 | 0.98× |
| Massachusetts | 159,769 | 1.19× |
| Arizona | 152,849 | 1.09× |
| Indiana | 133,748 | 1.07× |
| Tennessee | 117,398 | 0.86× |
| Maryland | 116,661 | 0.99× |
| Nevada | 106,040 | 1.6× |
| Colorado | 105,844 | 0.98× |
| Minnesota | 99,489 | 1.02× |
| South Carolina | 94,791 | 0.92× |
| Wisconsin | 94,101 | 0.91× |
| Missouri | 93,752 | 0.85× |
| Oregon | 84,216 | 1.07× |
| Alabama | 77,946 | 0.82× |
| Connecticut | 76,655 | 1.12× |
| Louisiana | 74,167 | 0.84× |
| Kentucky | 72,091 | 0.84× |
| Oklahoma | 68,965 | 0.91× |
| Iowa | 55,775 | 0.99× |
| Kansas | 55,400 | 1.03× |
| Utah | 53,193 | 0.87× |
| Arkansas | 51,874 | 0.92× |
| Mississippi | 45,520 | 0.81× |
| Nebraska | 35,488 | 1.03× |
| Idaho | 34,326 | 1× |
| Hawaii | 29,851 | 1.02× |
| New Mexico | 27,517 | 0.8× |
| Rhode Island | 26,158 | 1.2× |
| New Hampshire | 25,900 | 0.96× |
| West Virginia | 25,842 | 0.81× |
| Maine | 20,696 | 0.84× |
| Washington, District of Columbia | 18,971 | 0.92× |
| North Dakota | 16,467 | 1.17× |
| Delaware | 15,881 | 0.84× |
| South Dakota | 15,863 | 1× |
| Montana | 15,395 | 0.81× |
| Vermont | 11,241 | 0.94× |
| Alaska | 10,123 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Baccarat | 16.94× | Games |
| Baccarat (card game) | 28.27× | Games |
| Poker tournament | 15.76× | Games |
| World Series of Poker | 11.69× | Games |
| PokerStars | 14.44× | Games |
| Video poker | 10.56× | Games |
| Poker strategy | 21.33× | Games |
| World Poker Tour | 13.57× | Sports |
| Slot machine | 3.68× | Games |
| Blackjack | 5.42× | Games |
| Phil Ivey | 21.6× | Sports |
| Casino games | 4.06× | Games |
| Roulette | 6.31× | Games |
| Casino | 2.17× | Games |
| Mobile gambling | 7.6× | Games |
| Texas HoldEm Poker | 7.61× | Games |
| Gambling | 1.66× | Games |
| Powerball | 1.6× | Games |
| Online gambling | 5.07× | Games |
| Magic (illusion) | 2.35× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.35 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Quality Awareness | PREMIUM | 1.21 |
| Early Adopter Mentality | POWER | 1.15 |
| Convenience Orientation | PREMIUM | 1.12 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 13.1% |
| India | 12.3% |
| United States | 11.8% |
See Poker audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Poker have in United States?
Poker has an estimated audience of 6,840,114 people in United States, concentrated in California and Texas.
What is the gender split and age of Poker fans?
35.2% of Poker fans are female, 64.8% are male, with an average age of 39.5 years.
Which brands do Poker fans like most?
Poker fans show strongest brand affinity for Baccarat (16.94×), Baccarat (card game) (28.27×), and Poker tournament (15.76×) over the country average.
Where do Poker fans live in United States?
Poker fans in United States are most concentrated in California (reach 1,022,446), Texas (reach 720,374), and Florida (reach 523,675). These three regions account for the largest share of the active audience.
What other brands do Poker fans also like?
Beyond Poker itself, the audience over-indexes on Baccarat (card game) (28.27×), Poker tournament (15.76×), World Series of Poker (11.69×), and PokerStars (14.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.