Rascasse Audience Intelligence

Phil Ivey Audience in United States

A data profile of the people who buy, follow and care about Phil Ivey in United States — modelled from more than twelve digital signal sources. Phil Ivey has an estimated audience of 441,925 people in United States.

#4among Poker in United States#9640among Person in United States#3869in Sports

The average Phil Ivey fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Darrelle Revis, Doyle Brunson, Phil Hellmuth, with strongest over-indexing on Darrelle Revis (278.56× the country average).

Demographically, the Phil Ivey audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Phil Ivey fan in United States is more male, around 36.7 years old, with strong Career Orientation tendencies and a notable affinity for Darrelle Revis.

Category: Sports · Type: Person · Subtype: Poker

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Phil Ivey profile in United States.

Audience size
442K
in United States
Gender
31.5%♀
68.5% male
Age
36.7
average years
Country rank
#39321
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Phil Ivey fans

31.5% are female, 68.5% are male, average age 36.7.

Fig. 02

Gender split

31.5%
Female
68.5%
Male
Demographic split for Phil Ivey audience in United States
MetricValue
Female31.5%
Male68.5%
Average age36.7
Estimated audience size441,925
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Phil Ivey audience in United States
Age bracketShare%
16-1923%
20-2924%
30-3922%
40-4917%
50+14%
Fig. 04

Worldwide distribution

53.2%

of the worldwide Phil Ivey audience comes from United States.

Worldwide audience distribution share by country for Phil Ivey
CountryShare
United States53.2%
United Kingdom9.2%
Canada6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Phil Ivey audience in United States is strongest.

Fig. 05

Top regions by affinity

Phil Ivey fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~10K2.73×
02Connecticut~8K1.69×
03New Jersey~10K1.24×
04California~60K1.21×
05New York~30K1.21×
06Massachusetts~10K1.15×
07Illinois~20K1.11×
08Washington~10K1.11×
09Washington, District of Columbia~2K1.11×
10Oregon~6K1.08×
11Arizona~10K1.07×
12Maryland~8K1.07×
13Pennsylvania~20K1.06×
14Colorado~8K1.06×
15Minnesota~7K1.04×
16Hawaii~2K1.02×
17Indiana~8K1.01×
18Rhode Island~1K1.01×
19North Carolina~10K1.00×
20New Hampshire~2K1.00×
21Georgia~10K0.99×
22Michigan~10K0.99×
23Florida~30K0.98×
24Virginia~10K0.98×
25Texas~40K0.97×
26Ohio~10K0.97×
27Missouri~7K0.97×
28Oklahoma~5K0.95×
29Vermont<1K0.95×
30Tennessee~9K0.94×
31Utah~4K0.94×
32Wisconsin~6K0.93×
33Kentucky~5K0.93×
34Idaho~2K0.93×
35Kansas~3K0.92×
36North Dakota<1K0.92×
37Louisiana~5K0.91×
38Nebraska~2K0.91×
39West Virginia~2K0.91×
40Montana~1K0.91×
41Delaware~1K0.91×
42Arkansas~3K0.90×
43Maine~1K0.90×
44Iowa~3K0.89×
45Alaska<1K0.88×
46Alabama~6K0.87×
47South Dakota<1K0.87×
48Mississippi~3K0.85×
49South Carolina~6K0.84×
50New Mexico~2K0.82×
Fig. 06

Affinity by region

Affinity by region — Phil Ivey, United States
0.82×1.00×2.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Phil Ivey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Phil Ivey audience
#·InterestCategoryAffinity×
01Ahmed HassanSports484.16×
02Doyle BrunsonSports409.44×
03Michael MizrachiSports401.64×
04Liv BoereeFashion & Accessoires384.38×
05Phil HellmuthSports378.79×
06Antonio EsfandiariSports363.29×
07Erik SeidelSports354.66×
08Jennifer HarmanSports313.95×
09Mike MatusowSports313.95×
10Cerveza PokerTopic310.20×
11Chris MoneymakerSports307.83×
12Darrelle RevisSports278.56×
13Maria HoSports270.92×
14Gavin Smith (poker player)Sports250.41×
15Annie DukeSports241.05×
16High Stakes PokerSports212.36×
17Phil LaakSports158.09×
18Daniel NegreanuSports153.08×
19George SorosBusiness & Career94.22×
20Chris O'DowdMovies & TV83.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Phil Ivey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Phil Ivey audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Urban LifestyleOPEN1.52×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Phil Ivey audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.48×
Social Media UsageJOY0.63×
Risk AppetiteTHRILL0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Phil Ivey have in United States?

Phil Ivey has an estimated audience of 441,925 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Phil Ivey fans?

31.5% of Phil Ivey fans are female, 68.5% are male, with an average age of 36.7 years.

03

Which brands do Phil Ivey fans like most?

Phil Ivey fans show strongest brand affinity for Darrelle Revis (278.56×), Doyle Brunson (409.44×), and Phil Hellmuth (378.79×) over the country average.

04

Where do Phil Ivey fans live in United States?

Phil Ivey fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Phil Ivey fans also like?

Beyond Phil Ivey itself, the audience over-indexes on Doyle Brunson (409.44×), Phil Hellmuth (378.79×), George Soros (94.22×), and Michael Mizrachi (401.64×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Phil Ivey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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