Phil Ivey Audience in United States

Phil Ivey logo

Phil Ivey has an estimated audience of 455,251 people in United States. 31.5% are female, 68.5% are male, average age 36.7. Top regions: California, New York, Texas. Top brand affinities: Phil Hellmuth, Darrelle Revis, Doyle Brunson, George Soros, Michael Mizrachi.

The average Phil Ivey fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Phil Hellmuth, Darrelle Revis, Doyle Brunson, with strongest over-indexing on Phil Hellmuth (378.79× the country average). Demographically, the Phil Ivey audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Poker

Demographics of Phil Ivey fans

Demographic split for Phil Ivey audience in United States
MetricValue
Female31.5%
Male68.5%
Average age36.7
Estimated audience size455,251

Audience persona

The typical Phil Ivey fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Phil Hellmuth.

Top regions in United States

Top regions ranked by reach for Phil Ivey in United States
RegionReachAffinity
California67,5511.35×
New York36,4501.43×
Texas35,4350.91×
Florida28,0390.91×
Illinois19,0231.25×
New Jersey16,5511.43×
Pennsylvania16,4191.07×
Nevada15,9043.61×
Ohio13,1640.94×
Georgia12,5020.89×
Michigan12,0511.01×
Massachusetts11,9181.33×
North Carolina11,3170.83×
Washington11,0781.21×
Virginia10,7390.97×
Connecticut9,6932.12×
Arizona9,6041.03×
Indiana8,1070.97×
Maryland7,8251×
Minnesota7,6141.17×
Tennessee7,1770.79×
Colorado7,0580.98×
Missouri7,0430.96×
Wisconsin6,5270.95×
Oregon5,7471.1×
South Carolina4,9830.73×
Kentucky4,7780.84×
Louisiana4,6870.8×
Alabama4,3150.68×
Oklahoma3,8290.76×
Iowa3,4400.92×
Utah3,0620.75×
Kansas3,0090.84×
Arkansas2,4570.65×
Mississippi2,4200.65×
Hawaii2,1191.08×
Nebraska1,7840.78×
New Hampshire1,6850.94×
Idaho1,6690.73×
Washington, District of Columbia1,6271.19×
Rhode Island1,5511.07×
Maine1,3800.85×
West Virginia1,3790.65×
New Mexico1,2020.53×
Montana1,0340.82×
Delaware1,0000.8×
North Dakota7950.85×
Vermont7630.95×
Alaska7120.73×
South Dakota6940.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Phil Ivey audience
BrandAffinityCategory
Phil Hellmuth378.79×Sports
Darrelle Revis278.56×Sports
Doyle Brunson409.44×Sports
George Soros94.22×Business & Career
Michael Mizrachi401.64×Sports
Ahmed Hassan484.16×Sports
Antonio Esfandiari363.29×Sports
Chris Moneymaker307.83×Sports
Liv Boeree384.38×Fashion & Accessoires
Daniel Negreanu153.08×Sports
Mike Matusow313.95×Sports
High Stakes Poker212.36×Sports
Chris O'Dowd83.1×Movies & TV
Maria Ho270.92×Sports
Tom Dwan237.18×Sports
Annie Duke241.05×Sports
Phil Laak158.09×Sports
Jennifer Harman313.95×Sports
Cerveza Poker310.2×
Erik Seidel354.66×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Phil Ivey audience
TraitClusterScore
PatriotismCONSERVATISM1.74
Luxury OrientationPREMIUM1.44
Risk AppetiteTHRILL1.39
Early Adopter MentalityPOWER1.36
Quality AwarenessPREMIUM1.16
Career OrientationPOWER1.08

Worldwide distribution

Worldwide audience distribution share by country for Phil Ivey
CountryShare
United States53.7%
United Kingdom9.5%
Canada6.7%

See Phil Ivey audiences in other countries

More Poker audiences in United States

Frequently asked questions

How many fans does Phil Ivey have in United States?

Phil Ivey has an estimated audience of 455,251 people in United States, concentrated in California and New York.

What is the gender split and age of Phil Ivey fans?

31.5% of Phil Ivey fans are female, 68.5% are male, with an average age of 36.7 years.

Which brands do Phil Ivey fans like most?

Phil Ivey fans show strongest brand affinity for Phil Hellmuth (378.79×), Darrelle Revis (278.56×), and Doyle Brunson (409.44×) over the country average.

Where do Phil Ivey fans live in United States?

Phil Ivey fans in United States are most concentrated in California (reach 67,551), New York (reach 36,450), and Texas (reach 35,435). These three regions account for the largest share of the active audience.

What other brands do Phil Ivey fans also like?

Beyond Phil Ivey itself, the audience over-indexes on Darrelle Revis (278.56×), Doyle Brunson (409.44×), George Soros (94.22×), and Michael Mizrachi (401.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Phil Ivey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.