Rascasse Audience Intelligence

PokerStars Audience in United States

A data profile of the people who buy, follow and care about PokerStars in United States — modelled from more than twelve digital signal sources. PokerStars has an estimated audience of 1,554,177 people in United States.

#183among Video / Board Game in United States#368in Games

The average PokerStars fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Pennsylvania, Michigan.

Top brand affinities include Solitaire, Texas HoldEm Poker, Poker tournament, with strongest over-indexing on Solitaire (62.28× the country average).

Demographically, the PokerStars audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PokerStars fan in United States is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Solitaire.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PokerStars profile in United States.

Audience size
1.6M
in United States
Gender
28.2%♀
71.8% male
Age
40.6
average years
Country rank
#17274
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PokerStars fans

28.2% are female, 71.8% are male, average age 40.6.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for PokerStars audience in United States
MetricValue
Female28.2%
Male71.8%
Average age40.6
Estimated audience size1,554,177
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the PokerStars audience in United States
Age bracketShare%
16-1914%
20-2920%
30-3923%
40-4921%
50+22%
Fig. 04

Worldwide distribution

9.7%

of the worldwide PokerStars audience comes from United States.

Worldwide audience distribution share by country for PokerStars
CountryShare
United Kingdom11.3%
Romania9.9%
United States9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PokerStars audience in United States is strongest.

Fig. 05

Top regions by affinity

PokerStars fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~100K3.59×
02Pennsylvania~100K2.79×
03New Jersey~100K2.73×
04Nevada~20K1.30×
05Washington, District of Columbia~5K1.17×
06Maine~6K1.15×
07New York~100K1.10×
08Massachusetts~30K1.09×
09Connecticut~20K1.08×
10New Hampshire~7K1.08×
11Indiana~30K1.07×
12Oregon~20K1.07×
13Colorado~30K1.04×
14California~200K1.00×
15Florida~100K1.00×
16Rhode Island~5K1.00×
17Arizona~30K0.98×
18West Virginia~7K0.98×
19Alaska~3K0.98×
20Vermont~3K0.97×
21Illinois~50K0.93×
22Ohio~40K0.93×
23Kentucky~20K0.93×
24Virginia~30K0.91×
25Missouri~20K0.91×
26Kansas~10K0.91×
27North Dakota~3K0.90×
28Montana~4K0.89×
29Oklahoma~20K0.87×
30Iowa~10K0.87×
31South Dakota~3K0.87×
32Idaho~7K0.86×
33Delaware~4K0.86×
34Minnesota~20K0.83×
35Arkansas~10K0.83×
36Nebraska~6K0.82×
37North Carolina~40K0.81×
38New Mexico~6K0.81×
39Hawaii~5K0.81×
40Tennessee~20K0.80×
41South Carolina~20K0.79×
42Maryland~20K0.77×
43Wisconsin~20K0.77×
44Texas~100K0.74×
45Georgia~40K0.74×
46Mississippi~9K0.74×
47Washington~20K0.73×
48Utah~10K0.73×
49Louisiana~10K0.72×
50Alabama~20K0.69×
Fig. 06

Affinity by region

Affinity by region — PokerStars, United States
0.69×1.00×3.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PokerStars audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PokerStars audience
#·InterestCategoryAffinity×
01Texas HoldEm PokerGames97.56×
02World Poker TourSports64.91×
03Zynga PokerGames64.47×
04SolitaireGames62.28×
05J-14 (magazine)Internet & Social Media55.74×
06Poker tournamentGames55.25×
07Daniel NegreanuSports48.35×
08World Series of PokerGames47.19×
09Phil IveySports37.76×
10RummyGames32.33×
11Mobile gamblingGames16.45×
12Video pokerGames14.95×
13BaccaratGames13.79×
14PokerGames12.64×
15RouletteGames12.04×
16Indian Premier LeagueSports11.49×
17BlackjackGames11.20×
18Online pokerGames9.08×
19CasinoGames4.86×
20PowerballGames4.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PokerStars audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PokerStars audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.42×
MindfulnessBALANCE1.30×
Social Media UsageJOY1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PokerStars audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.77×
CreativityOPEN0.89×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PokerStars have in United States?

PokerStars has an estimated audience of 1,554,177 people in United States, concentrated in California and Pennsylvania.

02

What is the gender split and age of PokerStars fans?

28.2% of PokerStars fans are female, 71.8% are male, with an average age of 40.6 years.

03

Which brands do PokerStars fans like most?

PokerStars fans show strongest brand affinity for Solitaire (62.28×), Texas HoldEm Poker (97.56×), and Poker tournament (55.25×) over the country average.

04

Where do PokerStars fans live in United States?

PokerStars fans in United States are most concentrated in California (reach ~200K), Pennsylvania (reach ~100K), and Michigan (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do PokerStars fans also like?

Beyond PokerStars itself, the audience over-indexes on Texas HoldEm Poker (97.56×), Poker tournament (55.25×), World Series of Poker (47.19×), and World Poker Tour (64.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See PokerStars audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PokerStars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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