PokerStars Audience in United States

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PokerStars has an estimated audience of 1,556,205 people in United States. 28.2% are female, 71.8% are male, average age 40.6. Top regions: California, Michigan, Pennsylvania. Top brand affinities: Solitaire, Texas HoldEm Poker, Poker tournament, World Series of Poker, World Poker Tour.

The average PokerStars fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Michigan, Pennsylvania. Top brand affinities include Solitaire, Texas HoldEm Poker, Poker tournament, with strongest over-indexing on Solitaire (62.28× the country average). Demographically, the PokerStars audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Poker

Demographics of PokerStars fans

Demographic split for PokerStars audience in United States
MetricValue
Female28.2%
Male71.8%
Average age40.6
Estimated audience size1,556,205

Audience persona

The typical PokerStars fan in United States is more male, around 40.6 years old, with strong Need for Security tendencies and a notable affinity for Solitaire.

Top regions in United States

Top regions ranked by reach for PokerStars in United States
RegionReachAffinity
California171,3231×
Michigan168,7804.15×
Pennsylvania167,1723.19×
New Jersey125,8113.18×
Florida99,9580.95×
Texas98,0350.73×
New York95,6921.1×
Illinois47,7380.92×
Ohio44,6310.93×
North Carolina36,2350.77×
Massachusetts34,3851.12×
Georgia34,3350.72×
Virginia33,9330.9×
Indiana30,3091.07×
Arizona30,1320.95×
Colorado25,2251.03×
Tennessee23,8400.76×
Missouri22,4710.9×
Washington20,8620.67×
Maryland19,2930.72×
Nevada19,2361.28×
South Carolina18,7420.8×
Oregon18,4271.03×
Connecticut17,5641.13×
Minnesota17,5060.79×
Kentucky17,2000.88×
Wisconsin17,0040.73×
Oklahoma14,3140.83×
Alabama13,0740.6×
Louisiana12,7280.63×
Kansas10,4450.85×
Iowa10,0950.79×
Arkansas9,2640.72×
Utah8,2790.59×
Mississippi7,0960.55×
New Hampshire6,6741.09×
West Virginia6,5200.9×
Maine6,3591.14×
Washington, District of Columbia6,0011.28×
Idaho5,5980.72×
Nebraska5,4250.7×
Rhode Island4,7820.97×
Hawaii4,6730.7×
New Mexico4,4970.58×
Montana3,0580.71×
Delaware3,0490.71×
Alaska2,7960.84×
Vermont2,3920.88×
South Dakota2,2310.62×
North Dakota2,0440.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PokerStars audience
BrandAffinityCategory
Solitaire62.28×Games
Texas HoldEm Poker97.56×Games
Poker tournament55.25×Games
World Series of Poker47.19×Games
World Poker Tour64.91×Sports
Zynga Poker64.47×Games
Rummy32.33×Games
J-14 (magazine)55.74×Internet & Social Media
Poker12.64×Games
Powerball4.41×Games
Blackjack11.2×Games
Online poker9.08×Games
Casino4.86×Games
Mobile gambling16.45×Games
Indian Premier League5.81×Sports
Baccarat13.79×Games
Phil Ivey37.76×Sports
Roulette12.04×Games
Daniel Negreanu48.35×Sports
Video poker14.95×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PokerStars audience
TraitClusterScore
Need for SecurityCONSERVATISM1.2
Risk AppetiteTHRILL1.18
Social Media UsageJOY1.16
Early Adopter MentalityPOWER1.14
Luxury OrientationPREMIUM1.03
Urban LifestyleOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for PokerStars
CountryShare
United Kingdom11.4%
Romania9.9%
United States9.8%

See PokerStars audiences in other countries

More Poker audiences in United States

Frequently asked questions

How many fans does PokerStars have in United States?

PokerStars has an estimated audience of 1,556,205 people in United States, concentrated in California and Michigan.

What is the gender split and age of PokerStars fans?

28.2% of PokerStars fans are female, 71.8% are male, with an average age of 40.6 years.

Which brands do PokerStars fans like most?

PokerStars fans show strongest brand affinity for Solitaire (62.28×), Texas HoldEm Poker (97.56×), and Poker tournament (55.25×) over the country average.

Where do PokerStars fans live in United States?

PokerStars fans in United States are most concentrated in California (reach 171,323), Michigan (reach 168,780), and Pennsylvania (reach 167,172). These three regions account for the largest share of the active audience.

What other brands do PokerStars fans also like?

Beyond PokerStars itself, the audience over-indexes on Texas HoldEm Poker (97.56×), Poker tournament (55.25×), World Series of Poker (47.19×), and World Poker Tour (64.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PokerStars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.