PokerStars Audience in Germany
A data profile of the people who buy, follow and care about PokerStars in Germany — modelled from more than twelve digital signal sources. PokerStars has an estimated audience of 473,825 people in Germany.
The average PokerStars fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tipico, Poker tournament, Bet365, with strongest over-indexing on Tipico (13.16× the country average).
Demographically, the PokerStars audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical PokerStars fan in Germany is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Tipico.
At a glance
The key figures that characterise the PokerStars profile in Germany.
Search interest · 12-month trend
Demographics of PokerStars fans
13.0% are female, 87.0% are male, average age 36.5.
Gender split
| Metric | Value |
|---|---|
| Female | 13.0% |
| Male | 87.0% |
| Average age | 36.5 |
| Estimated audience size | 473,825 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 28% | |
| 30-39 | 30% | |
| 40-49 | 15% | |
| 50+ | 11% |
Worldwide distribution
of the worldwide PokerStars audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 11.3% |
| Romania | 9.9% |
| United States | 9.7% |
Geography
Where the PokerStars audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.49× | |
| 02 | Berlin | ~30K | 1.42× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.20× | |
| 04 | Bayern | ~90K | 1.12× | |
| 05 | Saarland | ~6K | 1.11× | |
| 06 | Mecklenburg-Vorpommern | ~10K | 1.08× | |
| 07 | Hessen | ~40K | 1.03× | |
| 08 | Niedersachsen | ~50K | 1.01× | |
| 09 | Baden-Württemberg | ~60K | 1.00× | |
| 10 | Bremen | ~4K | 0.99× | |
| 11 | Rheinland-Pfalz | ~20K | 0.96× | |
| 12 | Schleswig-Holstein | ~10K | 0.87× | |
| 13 | Sachsen-Anhalt | ~9K | 0.76× | |
| 14 | Brandenburg | ~10K | 0.75× | |
| 15 | Thüringen | ~9K | 0.72× | |
| 16 | Sachsen | ~20K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the PokerStars audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | European Poker Tour | Sports | 57.42× | ||
| 02 | Betting in poker | Games | 45.15× | ||
| 03 | Poker tournament | Games | 42.03× | ||
| 04 | Poker strategy | Games | 41.78× | ||
| 05 | World Series of Poker | Games | 39.64× | ||
| 06 | Zynga Poker | Games | 37.38× | ||
| 07 | Video poker | Games | 32.07× | ||
| 08 | Jens Knossalla | Internet & Social Media | 23.39× | ||
| 09 | Bet365 | Games | 19.01× | ||
| 10 | Sportingbet | Sports | 16.80× | ||
| 11 | Blackjack | Games | 16.31× | ||
| 12 | Tipico | Games | 13.16× | ||
| 13 | Bwin | Games | 12.43× | ||
| 14 | Online poker | Games | 12.16× | ||
| 15 | Casino | Games | 10.26× | ||
| 16 | Online gambling | Games | 8.90× | ||
| 17 | Interwetten | Games | 8.03× | ||
| 18 | TradingView | Business & Career | 6.69× | ||
| 19 | Polymarket | Business & Career | 6.34× | ||
| 20 | UEFA Champions League | Sports | 3.25× |
Personality of the PokerStars audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.97× | |
| Patriotism | CONSERVATISM | 2.11× | |
| Need for Security | CONSERVATISM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.86× | |
| Design Affinity | PREMIUM | 0.92× | |
| DIY Mentality | THRILL | 1.00× |
Frequently asked questions
How many fans does PokerStars have in Germany?
PokerStars has an estimated audience of 473,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PokerStars fans?
13.0% of PokerStars fans are female, 87.0% are male, with an average age of 36.5 years.
Which brands do PokerStars fans like most?
PokerStars fans show strongest brand affinity for Tipico (13.16×), Poker tournament (42.03×), and Bet365 (19.01×) over the country average.
Where do PokerStars fans live in Germany?
PokerStars fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do PokerStars fans also like?
Beyond PokerStars itself, the audience over-indexes on Poker tournament (42.03×), Bet365 (19.01×), World Series of Poker (39.64×), and Bwin (12.43×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- EA Sports FC (4,713,902)
- League of Legends (4,442,640)
How to read this data
Audience size is the estimated number of people in Germany who actively search for PokerStars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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