PokerStars Audience in Germany
PokerStars has an estimated audience of 475,044 people in Germany. 13.0% are female, 87.0% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tipico, Poker tournament, Bet365, World Series of Poker, Bwin.
The average PokerStars fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tipico, Poker tournament, Bet365, with strongest over-indexing on Tipico (13.16× the country average). Demographically, the PokerStars audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Poker
Demographics of PokerStars fans
| Metric | Value |
|---|---|
| Female | 13.0% |
| Male | 87.0% |
| Average age | 36.5 |
| Estimated audience size | 475,044 |
Audience persona
The typical PokerStars fan in Germany is more male, around 36.5 years old, with strong Need for Security tendencies and a notable affinity for Tipico.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,842 | 1.18× |
| Bayern | 86,129 | 1.13× |
| Baden-Württemberg | 63,205 | 0.98× |
| Niedersachsen | 46,377 | 1.01× |
| Hessen | 35,886 | 0.99× |
| Berlin | 33,906 | 1.6× |
| Rheinland-Pfalz | 21,839 | 0.92× |
| Hamburg | 17,509 | 1.63× |
| Schleswig-Holstein | 13,968 | 0.82× |
| Sachsen | 13,839 | 0.59× |
| Brandenburg | 10,145 | 0.69× |
| Mecklenburg-Vorpommern | 9,938 | 1.1× |
| Sachsen-Anhalt | 9,076 | 0.74× |
| Thüringen | 7,537 | 0.62× |
| Saarland | 6,340 | 1.09× |
| Bremen | 3,776 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tipico | 13.16× | Games |
| Poker tournament | 42.03× | Games |
| Bet365 | 19.01× | Games |
| World Series of Poker | 39.64× | Games |
| Bwin | 12.43× | Games |
| Online poker | 12.16× | Games |
| Video poker | 32.07× | Games |
| Casino | 10.26× | Games |
| Zynga Poker | 37.38× | Games |
| European Poker Tour | 57.42× | Sports |
| Betting in poker | 45.15× | Games |
| Poker strategy | 41.78× | Games |
| UEFA Champions League | 3.25× | Sports |
| Jens Knossalla | 23.39× | Internet & Social Media |
| Blackjack | 16.31× | Games |
| TradingView | 6.69× | Business & Career |
| Interwetten | 8.03× | Games |
| Sportingbet | 16.8× | Sports |
| Online gambling | 8.9× | Games |
| FC Barcelona | 3.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.42 |
| Patriotism | CONSERVATISM | 1.36 |
| Early Adopter Mentality | POWER | 1.35 |
| Spirituality | BALANCE | 1.2 |
| Extroversion | THRILL | 1.05 |
| Social Media Usage | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 11.4% |
| Romania | 9.9% |
| United States | 9.8% |
See PokerStars audiences in other countries
More Poker audiences in Germany
- Poker tournament (368,971)
- Poker strategy (130,887)
- European Poker Tour (81,420)
- Daniel Negreanu (38,670)
- High Stakes Poker (25,604)
Frequently asked questions
How many fans does PokerStars have in Germany?
PokerStars has an estimated audience of 475,044 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of PokerStars fans?
13.0% of PokerStars fans are female, 87.0% are male, with an average age of 36.5 years.
Which brands do PokerStars fans like most?
PokerStars fans show strongest brand affinity for Tipico (13.16×), Poker tournament (42.03×), and Bet365 (19.01×) over the country average.
Where do PokerStars fans live in Germany?
PokerStars fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,842), Bayern (reach 86,129), and Baden-Württemberg (reach 63,205). These three regions account for the largest share of the active audience.
What other brands do PokerStars fans also like?
Beyond PokerStars itself, the audience over-indexes on Poker tournament (42.03×), Bet365 (19.01×), World Series of Poker (39.64×), and Bwin (12.43×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for PokerStars. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.