World Series of Poker Audience in United States

World Series of Poker logo

World Series of Poker has an estimated audience of 2,596,962 people in United States. 26.8% are female, 73.2% are male, average age 40.8. Top regions: California, Florida, Texas. Top brand affinities: Poker tournament, World Poker Tour, Showdown (poker), PokerStars, Betting in poker.

The average World Series of Poker fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Poker tournament, World Poker Tour, Showdown (poker), with strongest over-indexing on Poker tournament (45.3× the country average). Demographically, the World Series of Poker audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Card game

Demographics of World Series of Poker fans

Demographic split for World Series of Poker audience in United States
MetricValue
Female26.8%
Male73.2%
Average age40.8
Estimated audience size2,596,962

Audience persona

The typical World Series of Poker fan in United States is more male, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Poker tournament.

Top regions in United States

Top regions ranked by reach for World Series of Poker in United States
RegionReachAffinity
California263,2060.92×
Florida176,9531.01×
Texas169,0760.76×
New York137,9100.95×
Ohio93,4841.17×
Illinois92,9811.07×
Nevada89,1533.55×
North Carolina80,8051.03×
Pennsylvania69,8950.8×
Michigan65,7970.97×
Georgia64,3170.8×
Washington60,3181.16×
Indiana57,4841.21×
New Jersey54,4400.82×
Massachusetts52,7961.03×
Arizona51,8320.98×
Virginia49,1920.78×
Tennessee47,5580.91×
Missouri42,9601.03×
Wisconsin42,7821.09×
South Carolina41,5491.06×
Colorado38,6970.95×
Alabama37,7341.04×
Kentucky36,7521.13×
Maryland36,4040.82×
Minnesota32,5940.88×
Oklahoma30,2101.05×
Oregon25,2700.85×
Arkansas23,8881.12×
Louisiana23,4760.7×
Connecticut22,9930.88×
Mississippi20,6060.96×
Kansas19,9860.98×
Iowa18,3440.86×
Utah14,5170.62×
New Hampshire13,9441.36×
Nebraska13,3071.02×
West Virginia13,1591.09×
Idaho11,6090.89×
Hawaii10,8420.97×
Maine10,3381.11×
Rhode Island9,5021.15×
New Mexico7,4850.57×
Wyoming6,0961.58×
Montana5,7790.8×
North Dakota5,5621.04×
Alaska5,3800.97×
South Dakota5,2130.87×
Washington, District of Columbia4,8700.62×
Delaware4,2940.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World Series of Poker audience
BrandAffinityCategory
Poker tournament45.3×Games
World Poker Tour48.81×Sports
Showdown (poker)47.59×Games
PokerStars35.08×Games
Betting in poker29.22×Games
Zynga Poker38.21×Games
World Series of Poker (video game)57.2×
Poker strategy45.54×Games
Solitaire8.64×Games
Michigan Lottery9.02×Games
Phil Ivey42.83×Sports
Powerball3.91×Games
Pennsylvania Lottery17.78×Games
Video poker15.46×Games
Baccarat (card game)24.56×Games
Pyramid (solitaire)26.08×Games
Munchkin (card game)36.5×Games
Caesars Entertainment Corporation21.48×Travel & Leisure
Mega Millions4.24×Games
Daniel Negreanu36.58×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World Series of Poker audience
TraitClusterScore
Quality AwarenessPREMIUM1.72
Risk AppetiteTHRILL1.46
Need for SecurityCONSERVATISM1.1
Luxury OrientationPREMIUM0.99
Social Media UsageJOY0.98
Career OrientationPOWER0.92

Worldwide distribution

Worldwide audience distribution share by country for World Series of Poker
CountryShare
United States33.9%
United Kingdom7.0%
Japan5.4%

See World Series of Poker audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does World Series of Poker have in United States?

World Series of Poker has an estimated audience of 2,596,962 people in United States, concentrated in California and Florida.

What is the gender split and age of World Series of Poker fans?

26.8% of World Series of Poker fans are female, 73.2% are male, with an average age of 40.8 years.

Which brands do World Series of Poker fans like most?

World Series of Poker fans show strongest brand affinity for Poker tournament (45.3×), World Poker Tour (48.81×), and Showdown (poker) (47.59×) over the country average.

Where do World Series of Poker fans live in United States?

World Series of Poker fans in United States are most concentrated in California (reach 263,206), Florida (reach 176,953), and Texas (reach 169,076). These three regions account for the largest share of the active audience.

What other brands do World Series of Poker fans also like?

Beyond World Series of Poker itself, the audience over-indexes on World Poker Tour (48.81×), Showdown (poker) (47.59×), PokerStars (35.08×), and Betting in poker (29.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World Series of Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.