Rascasse Audience Intelligence

World Series of Poker Audience in United States

A data profile of the people who buy, follow and care about World Series of Poker in United States — modelled from more than twelve digital signal sources. World Series of Poker has an estimated audience of 2,589,210 people in United States.

#5among Card game in United States#97among Video / Board Game in United States#237in Games

The average World Series of Poker fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Poker tournament, World Poker Tour, Showdown (poker), with strongest over-indexing on Poker tournament (45.3× the country average).

Demographically, the World Series of Poker audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World Series of Poker fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Poker tournament.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World Series of Poker profile in United States.

Audience size
2.6M
in United States
Gender
26.8%♀
73.2% male
Age
40.8
average years
Country rank
#11607
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World Series of Poker fans

26.8% are female, 73.2% are male, average age 40.8.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for World Series of Poker audience in United States
MetricValue
Female26.8%
Male73.2%
Average age40.8
Estimated audience size2,589,210
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the World Series of Poker audience in United States
Age bracketShare%
16-1915%
20-2920%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

33.9%

of the worldwide World Series of Poker audience comes from United States.

Worldwide audience distribution share by country for World Series of Poker
CountryShare
United States33.9%
United Kingdom7.0%
Japan5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World Series of Poker audience in United States is strongest.

Fig. 05

Top regions by affinity

World Series of Poker fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~90K3.51×
02Wyoming~7K1.91×
03New Hampshire~10K1.40×
04North Dakota~7K1.28×
05Kentucky~40K1.18×
06Indiana~50K1.16×
07West Virginia~10K1.16×
08Maine~10K1.16×
09Alaska~6K1.12×
10Ohio~90K1.11×
11Washington~60K1.10×
12Arkansas~20K1.09×
13Rhode Island~9K1.07×
14South Carolina~40K1.06×
15Arizona~50K1.02×
16Missouri~40K1.02×
17Nebraska~10K1.02×
18Massachusetts~50K1.01×
19Wisconsin~40K1.01×
20Florida~200K1.00×
21Mississippi~20K1.00×
22Illinois~90K0.99×
23Oklahoma~30K0.99×
24Alabama~40K0.98×
25Kansas~20K0.98×
26North Carolina~70K0.96×
27Hawaii~10K0.95×
28Oregon~30K0.94×
29Michigan~60K0.93×
30Idaho~10K0.90×
31South Dakota~5K0.90×
32New York~100K0.89×
33Tennessee~50K0.89×
34California~300K0.88×
35Colorado~40K0.88×
36Minnesota~30K0.87×
37Connecticut~20K0.87×
38Iowa~20K0.86×
39Montana~6K0.85×
40New Jersey~50K0.80×
41Maryland~40K0.80×
42Virginia~50K0.77×
43Georgia~60K0.76×
44Pennsylvania~70K0.75×
45Louisiana~30K0.75×
46Texas~200K0.71×
47New Mexico~9K0.66×
48Washington, District of Columbia~5K0.66×
49Delaware~5K0.65×
50Utah~10K0.61×
Fig. 06

Affinity by region

Affinity by region — World Series of Poker, United States
0.61×1.00×3.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World Series of Poker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World Series of Poker audience
#·InterestCategoryAffinity×
01World Series of Poker (video game)Video / Board Game57.20×
02World Poker TourSports48.81×
03Showdown (poker)Games47.59×
04Poker strategyGames45.54×
05Poker tournamentGames45.30×
06Phil IveySports42.83×
07Zynga PokerGames38.21×
08Munchkin (card game)Games36.50×
09PokerStarsGames35.08×
10Betting in pokerGames29.22×
11Pyramid (solitaire)Games26.08×
12Baccarat (card game)Games24.56×
13Caesars Entertainment CorporationTravel & Leisure21.48×
14Pennsylvania LotteryGames17.78×
15Video pokerGames15.46×
16Michigan LotteryGames9.02×
17SolitaireGames8.64×
18Dick Van DykeMovies & TV4.52×
19Mega MillionsGames4.24×
20PowerballGames3.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World Series of Poker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World Series of Poker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Need for SecurityCONSERVATISM1.49×
Risk AppetiteTHRILL1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World Series of Poker audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Pet OwnershipJOY0.82×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World Series of Poker have in United States?

World Series of Poker has an estimated audience of 2,589,210 people in United States, concentrated in California and Florida.

02

What is the gender split and age of World Series of Poker fans?

26.8% of World Series of Poker fans are female, 73.2% are male, with an average age of 40.8 years.

03

Which brands do World Series of Poker fans like most?

World Series of Poker fans show strongest brand affinity for Poker tournament (45.3×), World Poker Tour (48.81×), and Showdown (poker) (47.59×) over the country average.

04

Where do World Series of Poker fans live in United States?

World Series of Poker fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do World Series of Poker fans also like?

Beyond World Series of Poker itself, the audience over-indexes on World Poker Tour (48.81×), Showdown (poker) (47.59×), PokerStars (35.08×), and Betting in poker (29.22×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for World Series of Poker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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