Munchkin (card game) Audience in United States
Munchkin (card game) has an estimated audience of 288,814 people in United States. 50.0% are female, 50.0% are male, average age 30.3. Top brand affinities: Capital One, Yahtzee, Beetlejuice, Google Maps, Exploding Kittens.
Top brand affinities include Capital One, Yahtzee, Beetlejuice, with strongest over-indexing on Capital One (14.06× the country average). Demographically, the Munchkin (card game) audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation.
Category: Games · Type: Video / Board Game
Demographics of Munchkin (card game) fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 30.3 |
| Estimated audience size | 288,814 |
Audience persona
The typical Munchkin (card game) fan in United States is balanced, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Capital One.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 14.06× | Business & Career |
| Yahtzee | 129.62× | Games |
| Beetlejuice | 12.46× | Movies & TV |
| Google Maps | 10.08× | Internet & Social Media |
| Exploding Kittens | 96.29× | Games |
| Diane Keaton | 13.69× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Jeopardy! | 29.14× | Movies & TV |
| Bruce Willis | 13.56× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Google News | 10.84× | News |
| DeviantArt | 12.62× | Internet & Social Media |
| Michael J. Fox | 18.19× | Movies & TV |
| Aaron Rodgers | 11.04× | Sports |
| Indeed.com | 7.06× | Business & Career |
| Checkers | 23.18× | Food & Beverages |
| Harrison Ford | 17.65× | Movies & TV |
| World Series of Poker | 29.81× | Games |
| Circle K | 10.6× | Shopping |
| Grammarly | 25.29× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.68 |
| Family Orientation | CONSERVATISM | 1.44 |
| Early Adopter Mentality | POWER | 1.26 |
| Social Media Usage | JOY | 1.24 |
| Quality Awareness | PREMIUM | 1.1 |
| Need for Security | CONSERVATISM | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.8% |
| Brazil | 10.9% |
| Germany | 10.9% |
See Munchkin (card game) audiences in other countries
More Games audiences in United States
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- Call of Duty (16,541,098)
How to read this data
Audience size is the estimated number of people in United States who actively search for Munchkin (card game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.