Rascasse Audience Intelligence

Munchkin (card game) Audience in United States

A data profile of the people who buy, follow and care about Munchkin (card game) in United States — modelled from more than twelve digital signal sources. Munchkin (card game) has an estimated audience of 289,342 people in United States.

#781among Video / Board Game in United States#1154in Games

The average Munchkin (card game) fan in United States is 30.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Exploding Kittens, World Series of Poker, Peter Thiel, with strongest over-indexing on Exploding Kittens (143.68× the country average).

Demographically, the Munchkin (card game) audience skews balanced with an average age of 30.3, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Munchkin (card game) fan in United States is balanced, around 30.3 years old, with strong Individualism tendencies and a notable affinity for Exploding Kittens.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Munchkin (card game) profile in United States.

Audience size
289K
in United States
Gender
50.0%♀
50.0% male
Age
30.3
average years
Country rank
#49259
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Munchkin (card game) fans

50.0% are female, 50.0% are male, average age 30.3.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Munchkin (card game) audience in United States
MetricValue
Female50.0%
Male50.0%
Average age30.3
Estimated audience size289,342
Fig. 03

Age distribution

Ø 30.3
average years
Age distribution of the Munchkin (card game) audience in United States
Age bracketShare%
16-1950%
20-2917%
30-3912%
40-4910%
50+10%
Fig. 04

Worldwide distribution

41.8%

of the worldwide Munchkin (card game) audience comes from United States.

Worldwide audience distribution share by country for Munchkin (card game)
CountryShare
United States41.8%
Brazil10.9%
Germany10.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Munchkin (card game) audience in United States is strongest.

Fig. 05

Top regions by affinity

Munchkin (card game) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~5K1.63×
02Washington~9K1.53×
03Idaho~2K1.39×
04Utah~3K1.32×
05Alaska<1K1.29×
06Minnesota~5K1.26×
07Colorado~6K1.21×
08Kansas~3K1.21×
09Missouri~5K1.17×
10Maine~1K1.16×
11Montana<1K1.16×
12Oklahoma~4K1.14×
13Wisconsin~5K1.11×
14Vermont<1K1.09×
15North Dakota<1K1.08×
16Michigan~8K1.07×
17Iowa~2K1.04×
18Nebraska~2K1.04×
19New Hampshire~1K1.04×
20South Dakota<1K1.04×
21Arkansas~2K1.01×
22Indiana~5K1.00×
23Kentucky~4K1.00×
24Ohio~8K0.94×
25Tennessee~5K0.94×
26West Virginia~1K0.94×
27Virginia~7K0.93×
28Massachusetts~5K0.92×
29New Mexico~1K0.92×
30Hawaii~1K0.92×
31Nevada~3K0.91×
32Rhode Island<1K0.91×
33Arizona~5K0.90×
34Delaware<1K0.90×
35Connecticut~3K0.89×
36Alabama~3K0.87×
37Louisiana~3K0.86×
38Washington, District of Columbia<1K0.86×
39Mississippi~2K0.85×
40Pennsylvania~8K0.84×
41North Carolina~7K0.83×
42Illinois~8K0.80×
43South Carolina~3K0.80×
44Texas~20K0.79×
45Maryland~4K0.78×
46California~20K0.77×
47Georgia~7K0.74×
48Florida~10K0.70×
49New York~10K0.69×
50New Jersey~5K0.64×
Fig. 06

Affinity by region

Affinity by region — Munchkin (card game), United States
0.64×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Munchkin (card game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Munchkin (card game) audience
#·InterestCategoryAffinity×
01Exploding KittensGames143.68×
02Carcassonne (board game)Games77.58×
03World Series of PokerGames36.50×
04Larry PagePolitics & Society25.62×
05CheckersFood & Beverages23.04×
06Peter ThielBusiness & Career20.00×
07malwarebytesTechnology & Electronics20.00×
08Magic: The GatheringGames13.50×
09SolitaireGames10.80×
10CrowdfundingBusiness & Career8.47×
11Graphic novelLiterature8.23×
12LegoKids & Family7.71×
13Disney StoreShopping7.25×
14Collectible card gameGames7.11×
15PatreonInternet & Social Media7.09×
16Card gamesGames6.53×
17Board gamesGames6.43×
18Role-playing gamesGames5.18×
19Harry PotterMovies & TV3.68×
20RedditInternet & Social Media3.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Munchkin (card game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Munchkin (card game) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.76×
Family OrientationCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Munchkin (card game) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.67×
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Munchkin (card game) have in United States?

Munchkin (card game) has an estimated audience of 289,342 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Munchkin (card game) fans?

50.0% of Munchkin (card game) fans are female, 50.0% are male, with an average age of 30.3 years.

03

Which brands do Munchkin (card game) fans like most?

Munchkin (card game) fans show strongest brand affinity for Exploding Kittens (143.68×), World Series of Poker (36.5×), and Peter Thiel (20×) over the country average.

04

Where do Munchkin (card game) fans live in United States?

Munchkin (card game) fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Munchkin (card game) fans also like?

Beyond Munchkin (card game) itself, the audience over-indexes on World Series of Poker (36.5×), Peter Thiel (20×), Checkers (23.04×), and Carcassonne (board game) (77.58×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Munchkin (card game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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