Exploding Kittens Audience in United States

Exploding Kittens logo

Exploding Kittens has an estimated audience of 655,113 people in United States. 52.3% are female, 47.7% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Tilda Swinton, Uno (card game), Rango (2011 film), Charlie Puth, Monopoly Deal.

The average Exploding Kittens fan in United States is 36.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tilda Swinton, Uno (card game), Rango (2011 film), with strongest over-indexing on Tilda Swinton (153.85× the country average). Demographically, the Exploding Kittens audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Card game

Demographics of Exploding Kittens fans

Demographic split for Exploding Kittens audience in United States
MetricValue
Female52.3%
Male47.7%
Average age36.0
Estimated audience size655,113

Audience persona

The typical Exploding Kittens fan in United States is balanced, around 36.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Tilda Swinton.

Top regions in United States

Top regions ranked by reach for Exploding Kittens in United States
RegionReachAffinity
California89,6521.24×
Texas55,5940.99×
Florida40,3360.91×
New York38,5541.05×
Pennsylvania22,1881.01×
Illinois22,1841.02×
Washington21,0851.6×
Ohio20,7731.03×
North Carolina18,8860.96×
Georgia18,0870.9×
Michigan17,8361.04×
Virginia16,5561.04×
New Jersey15,7720.95×
Massachusetts14,7651.14×
Arizona12,8610.96×
Colorado12,7131.23×
Indiana12,4951.04×
Tennessee11,9750.91×
Missouri11,4311.08×
Maryland10,4820.93×
Wisconsin10,4211.06×
Minnesota10,1801.08×
Oregon9,9851.33×
Utah8,0341.37×
South Carolina7,7250.78×
Oklahoma7,4561.02×
Kentucky7,3180.89×
Alabama6,3420.69×
Connecticut6,3260.96×
Nevada5,8580.92×
Louisiana5,5670.66×
Kansas5,4931.06×
Iowa5,3891×
Arkansas5,1740.96×
Idaho3,9151.19×
Nebraska3,2670.99×
Mississippi3,0440.56×
Hawaii2,9781.06×
New Mexico2,9150.89×
New Hampshire2,8441.1×
West Virginia2,6180.86×
Maine2,5261.08×
Montana1,8891.04×
Washington, District of Columbia1,8590.94×
Rhode Island1,8110.87×
Alaska1,4581.04×
Delaware1,3990.77×
South Dakota1,3360.88×
Vermont1,2771.11×
North Dakota1,1970.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exploding Kittens audience
BrandAffinityCategory
Tilda Swinton153.85×Movies & TV
Uno (card game)73.99×Games
Rango (2011 film)81.24×Movies & TV
Charlie Puth60.09×Music & Radio
Monopoly Deal199.05×Games
Long Island21.35×Travel & Leisure
Unknown (2011 film)84.16×Movies & TV
Munchkin (card game)143.68×Games
Monopoly (game)31.61×Games
Jenga72.78×Games
Utah Mammoth38.33×Sports
Mexico City14.66×Travel & Leisure
Western Union12.7×Business & Career
Raised by Wolves58.4×Movies & TV
Naomi Watts24.84×Movies & TV
rugby13×Sports
From Up on Poppy Hill86.4×Movies & TV
Native american culture in the united states5.4×Politics & Society
Card games4.92×Games
Social networking service3.34×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exploding Kittens audience
TraitClusterScore
Luxury OrientationPREMIUM2.47
Risk AppetiteTHRILL1.78
Early Adopter MentalityPOWER1.47
Social Media UsageJOY1.31
IndividualismJOY1.24
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Exploding Kittens
CountryShare
United States34.2%
United Kingdom8.1%
Italy3.2%

See Exploding Kittens audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does Exploding Kittens have in United States?

Exploding Kittens has an estimated audience of 655,113 people in United States, concentrated in California and Texas.

What is the gender split and age of Exploding Kittens fans?

52.3% of Exploding Kittens fans are female, 47.7% are male, with an average age of 36.0 years.

Which brands do Exploding Kittens fans like most?

Exploding Kittens fans show strongest brand affinity for Tilda Swinton (153.85×), Uno (card game) (73.99×), and Rango (2011 film) (81.24×) over the country average.

Where do Exploding Kittens fans live in United States?

Exploding Kittens fans in United States are most concentrated in California (reach 89,652), Texas (reach 55,594), and Florida (reach 40,336). These three regions account for the largest share of the active audience.

What other brands do Exploding Kittens fans also like?

Beyond Exploding Kittens itself, the audience over-indexes on Uno (card game) (73.99×), Rango (2011 film) (81.24×), Charlie Puth (60.09×), and Monopoly Deal (199.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exploding Kittens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.