Rascasse Audience Intelligence

Exploding Kittens Audience in United States

A data profile of the people who buy, follow and care about Exploding Kittens in United States — modelled from more than twelve digital signal sources. Exploding Kittens has an estimated audience of 652,343 people in United States.

#13among Card game in United States#377among Video / Board Game in United States#649in Games

The average Exploding Kittens fan in United States is 36.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tilda Swinton, Uno (card game), Charlie Puth, with strongest over-indexing on Tilda Swinton (153.85× the country average).

Demographically, the Exploding Kittens audience skews balanced with an average age of 36.0, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exploding Kittens fan in United States is balanced, around 36.0 years old, with strong Spirituality tendencies and a notable affinity for Tilda Swinton.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exploding Kittens profile in United States.

Audience size
652K
in United States
Gender
52.3%♀
47.7% male
Age
36.0
average years
Country rank
#31209
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exploding Kittens fans

52.3% are female, 47.7% are male, average age 36.0.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Exploding Kittens audience in United States
MetricValue
Female52.3%
Male47.7%
Average age36.0
Estimated audience size652,343
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Exploding Kittens audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3922%
40-4918%
50+13%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Exploding Kittens audience comes from United States.

Worldwide audience distribution share by country for Exploding Kittens
CountryShare
United States33.9%
United Kingdom8.1%
Italy3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exploding Kittens audience in United States is strongest.

Fig. 05

Top regions by affinity

Exploding Kittens fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.49×
02Utah~8K1.31×
03Oregon~10K1.27×
04Idaho~4K1.22×
05California~90K1.20×
06Colorado~10K1.13×
07New Hampshire~3K1.12×
08Vermont~1K1.12×
09Alaska~2K1.10×
10Montana~2K1.09×
11Minnesota~10K1.08×
12Massachusetts~10K1.07×
13Maine~3K1.07×
14Missouri~10K1.06×
15Iowa~6K1.06×
16Kansas~5K1.06×
17Wisconsin~10K1.05×
18Indiana~10K1.04×
19Nebraska~3K1.03×
20Virginia~20K1.02×
21Oklahoma~7K1.02×
22Hawaii~3K1.02×
23New York~40K1.01×
24Ohio~20K1.01×
25Michigan~20K1.01×
26Arkansas~5K1.01×
27North Dakota~1K1.00×
28Texas~60K0.99×
29Pennsylvania~20K0.98×
30Connecticut~6K0.98×
31Illinois~20K0.97×
32South Dakota~1K0.97×
33New Jersey~20K0.94×
34North Carolina~20K0.93×
35Arizona~10K0.93×
36West Virginia~3K0.93×
37Maryland~10K0.92×
38Kentucky~8K0.92×
39New Mexico~3K0.91×
40Rhode Island~2K0.91×
41Tennessee~10K0.90×
42Washington, District of Columbia~2K0.90×
43Nevada~6K0.89×
44Georgia~20K0.86×
45Delaware~2K0.86×
46Florida~40K0.85×
47South Carolina~8K0.78×
48Alabama~7K0.76×
49Louisiana~6K0.72×
50Mississippi~4K0.66×
Fig. 06

Affinity by region

Affinity by region — Exploding Kittens, United States
0.66×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exploding Kittens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exploding Kittens audience
#·InterestCategoryAffinity×
01Monopoly DealGames199.05×
02Tilda SwintonMovies & TV153.85×
03Munchkin (card game)Games143.68×
04From Up on Poppy HillMovies & TV86.40×
05Unknown (2011 film)Movies & TV84.16×
06Rango (2011 film)Movies & TV81.24×
07Uno (card game)Games73.99×
08JengaGames72.78×
09Charlie PuthMusic & Radio60.09×
10Raised by WolvesMovies & TV58.40×
11Utah MammothSports38.33×
12Monopoly (game)Games31.61×
13Naomi WattsMovies & TV24.84×
14Long IslandTravel & Leisure21.35×
15Mexico CityTravel & Leisure14.66×
16rugbySports13.00×
17Western UnionBusiness & Career12.70×
18Native american culture in the united statesPolitics & Society5.40×
19Card gamesGames4.92×
20Social networking serviceTechnology & Electronics3.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exploding Kittens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exploding Kittens audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.20×
MindfulnessBALANCE2.12×
Pet OwnershipJOY1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exploding Kittens audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.90×
Career OrientationPOWER0.93×
Community OrientationOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exploding Kittens have in United States?

Exploding Kittens has an estimated audience of 652,343 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exploding Kittens fans?

52.3% of Exploding Kittens fans are female, 47.7% are male, with an average age of 36.0 years.

03

Which brands do Exploding Kittens fans like most?

Exploding Kittens fans show strongest brand affinity for Tilda Swinton (153.85×), Uno (card game) (73.99×), and Charlie Puth (60.09×) over the country average.

04

Where do Exploding Kittens fans live in United States?

Exploding Kittens fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Exploding Kittens fans also like?

Beyond Exploding Kittens itself, the audience over-indexes on Uno (card game) (73.99×), Charlie Puth (60.09×), Rango (2011 film) (81.24×), and Monopoly Deal (199.05×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Exploding Kittens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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