Long Island Audience in United States

Long Island has an estimated audience of 14,826,685 people in United States. 57.6% are female, 42.4% are male, average age 42.1. Top regions: New York, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Horoscope.

The average Long Island fan in United States is 42.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Long Island audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Long Island fans

Demographic split for Long Island audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.1
Estimated audience size14,826,685

Audience persona

The typical Long Island fan in United States is more female, around 42.1 years old, with strong Risk Appetite tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Long Island in United States
RegionReachAffinity
New York5,853,7267.07×
California1,315,6390.81×
Florida1,070,5901.07×
Texas944,6720.74×
New Jersey930,1392.47×
Pennsylvania624,8181.25×
Massachusetts454,1241.55×
North Carolina446,4881×
Illinois421,8160.85×
Virginia411,3681.14×
Georgia397,1820.87×
Connecticut394,0112.65×
Ohio372,5920.82×
Michigan307,5400.79×
Maryland283,6241.11×
Washington210,4490.71×
Indiana209,2550.77×
Arizona205,3220.68×
Tennessee199,5960.67×
South Carolina192,9800.87×
Colorado173,9540.74×
Minnesota166,4710.78×
Wisconsin161,2940.72×
Missouri149,7890.63×
Louisiana121,1400.63×
Alabama118,0280.57×
Kentucky113,7760.61×
Oregon110,4410.65×
Nevada97,3390.68×
Oklahoma90,8510.55×
Utah79,3730.6×
Rhode Island77,5651.64×
Iowa76,9460.63×
Kansas74,4830.64×
Arkansas68,2910.56×
New Hampshire66,1721.13×
Maine64,2071.21×
Washington, District of Columbia60,3421.35×
Mississippi59,5090.49×
Hawaii49,2250.77×
Nebraska47,0530.63×
Delaware46,2301.13×
West Virginia43,7660.63×
Idaho41,2240.55×
New Mexico40,8360.55×
Vermont32,2801.24×
Montana23,7000.58×
South Dakota20,1990.59×
North Dakota18,1120.59×
Alaska17,6880.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Long Island audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Horoscope12.45×Health
Income tax13.19×Business & Career
Day trading12.06×Business & Career
MSN3.31×News
Property insurance14.97×Home & Garden
Blended whiskey10.17×Food & Beverages
Roulette12.01×Games
Whole grain11.77×Food & Beverages
Planet Fitness3.09×Sports
Charles, Prince of Wales18.87×Politics & Society
Critical illness insurance13.76×Business & Career
Indianapolis Motor Speedway10.03×Sports
Pet insurance11.71×Pets & Animals
Staples (Canada)3.63×Business & Career
Diaper bag4.59×Kids & Family
Home inspection12.2×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Long Island audience
TraitClusterScore
Risk AppetiteTHRILL2.75
Luxury OrientationPREMIUM1.98
IndulgenceJOY1.43
ExtroversionTHRILL1.41
TravellingTHRILL1.36
PatriotismCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Long Island
CountryShare
United States67.5%
United Kingdom5.1%
Canada3.3%

See Long Island audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Long Island have in United States?

Long Island has an estimated audience of 14,826,685 people in United States, concentrated in New York and California.

What is the gender split and age of Long Island fans?

57.6% of Long Island fans are female, 42.4% are male, with an average age of 42.1 years.

Which brands do Long Island fans like most?

Long Island fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Long Island fans live in United States?

Long Island fans in United States are most concentrated in New York (reach 5,853,726), California (reach 1,315,639), and Florida (reach 1,070,590). These three regions account for the largest share of the active audience.

What other brands do Long Island fans also like?

Beyond Long Island itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Horoscope (12.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Long Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.