Rascasse Audience Intelligence

Long Island Audience in United States

A data profile of the people who buy, follow and care about Long Island in United States — modelled from more than twelve digital signal sources. Long Island has an estimated audience of 14,826,685 people in United States.

#46among Region in United States#132among POI in United States#208in Travel & Leisure

The average Long Island fan in United States is 42.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Exploding Kittens, Pinterest, FedEx, with strongest over-indexing on Exploding Kittens (21.35× the country average).

Demographically, the Long Island audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Long Island fan in United States is more female, around 42.1 years old, with strong Indulgence tendencies and a notable affinity for Exploding Kittens.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Long Island profile in United States.

Audience size
14.8M
in United States
Gender
57.6%♀
42.4% male
Age
42.1
average years
Country rank
#2359
POI in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Long Island fans

57.6% are female, 42.4% are male, average age 42.1.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Long Island audience in United States
MetricValue
Female57.6%
Male42.4%
Average age42.1
Estimated audience size14,826,685
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Long Island audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

67.5%

of the worldwide Long Island audience comes from United States.

Worldwide audience distribution share by country for Long Island
CountryShare
United States67.5%
United Kingdom5.1%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Long Island audience in United States is strongest.

Fig. 05

Top regions by affinity

Long Island fans by region: top regions in United States
#RegionReachAffinity×
01New York~5.5M6.75×
02Connecticut~400K2.70×
03New Jersey~900K2.46×
04Rhode Island~80K1.65×
05Massachusetts~400K1.52×
06Washington, District of Columbia~60K1.37×
07Delaware~50K1.28×
08Vermont~30K1.26×
09Pennsylvania~600K1.22×
10Maine~60K1.22×
11New Hampshire~70K1.16×
12Maryland~300K1.15×
13Virginia~400K1.11×
14Florida~1M1.05×
15North Carolina~400K0.97×
16Georgia~400K0.92×
17Ohio~400K0.88×
18Michigan~300K0.88×
19South Carolina~200K0.86×
20Minnesota~200K0.84×
21North Dakota~30K0.84×
22Wisconsin~200K0.83×
23Illinois~400K0.82×
24Hawaii~50K0.82×
25Nebraska~60K0.80×
26California~1.5M0.78×
27Indiana~200K0.77×
28Washington~200K0.76×
29South Dakota~30K0.76×
30Alaska~20K0.76×
31Colorado~200K0.74×
32West Virginia~50K0.74×
33Arizona~200K0.73×
34Oregon~100K0.73×
35Montana~30K0.73×
36Nevada~100K0.72×
37Texas~900K0.71×
38Louisiana~100K0.70×
39Kentucky~100K0.70×
40Tennessee~200K0.69×
41Iowa~80K0.68×
42Kansas~80K0.68×
43Arkansas~80K0.66×
44Idaho~50K0.66×
45New Mexico~50K0.65×
46Missouri~200K0.64×
47Oklahoma~100K0.64×
48Utah~80K0.64×
49Alabama~100K0.61×
50Mississippi~70K0.60×
Fig. 06

Affinity by region

Affinity by region — Long Island, United States
0.60×1.00×6.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Long Island audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Long Island audience
#·InterestCategoryAffinity×
01Exploding KittensGames21.35×
02LufthansaTravel & Leisure6.93×
03Dunkin' DonutsFood & Beverages2.49×
04FedExBusiness & Career2.44×
05InnovationBusiness & Career2.27×
06Card gamesGames2.18×
07United Parcel ServiceBusiness & Career2.10×
08Burger KingFood & Beverages1.82×
09RedditInternet & Social Media1.77×
10Las VegasTravel & Leisure1.75×
11Planet FitnessSports1.67×
12VeganismFood & Beverages1.67×
13PinterestInternet & Social Media1.66×
14BarbecueFood & Beverages1.63×
15IKEAHome & Garden1.60×
16Horror moviesMovies & TV1.59×
17CNNMovies & TV1.55×
18EBayShopping1.55×
19BeerFood & Beverages1.53×
20Home AppliancesHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Long Island audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Long Island audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
PatriotismCONSERVATISM1.56×
TravellingTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Long Island audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.83×
DIY MentalityTHRILL0.85×
Luxury OrientationPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Long Island have in United States?

Long Island has an estimated audience of 14,826,685 people in United States, concentrated in New York and California.

02

What is the gender split and age of Long Island fans?

57.6% of Long Island fans are female, 42.4% are male, with an average age of 42.1 years.

03

Which brands do Long Island fans like most?

Long Island fans show strongest brand affinity for Exploding Kittens (21.35×), Pinterest (1.66×), and FedEx (2.44×) over the country average.

04

Where do Long Island fans live in United States?

Long Island fans in United States are most concentrated in New York (reach ~5.5M), California (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Long Island fans also like?

Beyond Long Island itself, the audience over-indexes on Pinterest (1.66×), FedEx (2.44×), CNN (1.55×), and Reddit (1.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Long Island audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Long Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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