Rascasse Audience Intelligence

Angry Birds Audience in United States

A data profile of the people who buy, follow and care about Angry Birds in United States — modelled from more than twelve digital signal sources. Angry Birds has an estimated audience of 3,509,406 people in United States.

#3among Card game in United States#72among Video / Board Game in United States#181in Games

The average Angry Birds fan in United States is 29.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Barbie, City-building game, Superman, with strongest over-indexing on Barbie (15.2× the country average).

Demographically, the Angry Birds audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Family Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Angry Birds fan in United States is balanced, around 29.6 years old, with strong Family Orientation tendencies and a notable affinity for Barbie.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Angry Birds profile in United States.

Audience size
3.5M
in United States
Gender
47.1%♀
52.9% male
Age
29.6
average years
Country rank
#9000
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Angry Birds fans

47.1% are female, 52.9% are male, average age 29.6.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Angry Birds audience in United States
MetricValue
Female47.1%
Male52.9%
Average age29.6
Estimated audience size3,509,406
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Angry Birds audience in United States
Age bracketShare%
16-1951%
20-2918%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

26.2%

of the worldwide Angry Birds audience comes from United States.

Worldwide audience distribution share by country for Angry Birds
CountryShare
United States26.2%
Japan7.8%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Angry Birds audience in United States is strongest.

Fig. 05

Top regions by affinity

Angry Birds fans by region: top regions in United States
#RegionReachAffinity×
01Texas~500K1.50×
02California~500K1.36×
03Arizona~90K1.33×
04Alabama~60K1.27×
05Georgia~100K1.26×
06Illinois~100K1.24×
07Florida~300K1.22×
08Nevada~40K1.19×
09Louisiana~50K1.17×
10North Carolina~100K1.15×
11New Jersey~100K1.15×
12Mississippi~30K1.14×
13Arkansas~30K1.12×
14Montana~10K1.12×
15New Mexico~20K1.11×
16Oklahoma~40K1.09×
17Maryland~60K1.07×
18Washington~70K1.06×
19Virginia~90K1.05×
20Tennessee~70K1.05×
21South Carolina~50K1.04×
22New York~200K1.03×
23Kentucky~40K1.01×
24Connecticut~40K1.00×
25Indiana~60K0.99×
26Massachusetts~70K0.98×
27Utah~30K0.97×
28Alaska~7K0.96×
29Pennsylvania~100K0.95×
30West Virginia~20K0.95×
31Ohio~100K0.94×
32Michigan~80K0.92×
33Kansas~30K0.91×
34Missouri~50K0.90×
35Hawaii~10K0.90×
36Nebraska~20K0.89×
37Delaware~9K0.89×
38Oregon~40K0.88×
39Rhode Island~10K0.88×
40Colorado~50K0.87×
41Idaho~10K0.85×
42Wisconsin~40K0.84×
43Minnesota~40K0.84×
44Washington, District of Columbia~9K0.84×
45South Dakota~7K0.83×
46North Dakota~6K0.83×
47Iowa~20K0.82×
48Maine~10K0.77×
49New Hampshire~10K0.76×
50Vermont~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Angry Birds, United States
0.62×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Angry Birds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Angry Birds audience
#·InterestCategoryAffinity×
01City-building gameGames29.03×
02The Sims FreePlayGames28.27×
03Ludo (board game)Games26.74×
04Toy blockTopic26.16×
05Boom BeachGames25.26×
06Lego Minifigures (theme)Kids & Family24.80×
07Happy FarmGames21.08×
08Lego minifigureKids & Family20.25×
09Hay DayGames19.80×
10SimCityGames19.01×
11Business simulation gameBusiness & Career17.14×
12Raspberry PiTechnology & Electronics16.94×
13BarbieMovies & TV15.20×
14FishdomGames13.68×
15Life simulation gameGames13.16×
16Fairy TailLiterature13.09×
17National Football League playoffsSports10.97×
18The SimsGames10.53×
19Candy Crush SagaGames9.44×
20SupermanMovies & TV3.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Angry Birds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Angry Birds audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.99×
Pet OwnershipJOY0.97×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Angry Birds audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
SpiritualityBALANCE0.66×
Community OrientationOPEN0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Angry Birds have in United States?

Angry Birds has an estimated audience of 3,509,406 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Angry Birds fans?

47.1% of Angry Birds fans are female, 52.9% are male, with an average age of 29.6 years.

03

Which brands do Angry Birds fans like most?

Angry Birds fans show strongest brand affinity for Barbie (15.2×), City-building game (29.03×), and Superman (3.22×) over the country average.

04

Where do Angry Birds fans live in United States?

Angry Birds fans in United States are most concentrated in California (reach ~500K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Angry Birds fans also like?

Beyond Angry Birds itself, the audience over-indexes on City-building game (29.03×), Superman (3.22×), Toy block (26.16×), and Candy Crush Saga (9.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Angry Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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