Angry Birds Audience in United States

Angry Birds logo

Angry Birds has an estimated audience of 3,493,690 people in United States. 47.1% are female, 52.9% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Barbie, City-building game, Superman, Toy block, Candy Crush Saga.

The average Angry Birds fan in United States is 29.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Barbie, City-building game, Superman, with strongest over-indexing on Barbie (15.2× the country average). Demographically, the Angry Birds audience skews balanced with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Card game

Demographics of Angry Birds fans

Demographic split for Angry Birds audience in United States
MetricValue
Female47.1%
Male52.9%
Average age29.6
Estimated audience size3,493,690

Audience persona

The typical Angry Birds fan in United States is balanced, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Barbie.

Top regions in United States

Top regions ranked by reach for Angry Birds in United States
RegionReachAffinity
California551,2281.43×
Texas462,9771.54×
Florida303,8691.28×
New York214,6841.1×
Illinois152,7961.31×
Georgia141,4451.31×
North Carolina126,0091.2×
Pennsylvania114,0390.97×
Ohio104,2280.97×
New Jersey104,1151.17×
Arizona96,7811.36×
Virginia93,1611.09×
Michigan85,9030.94×
Washington79,2321.13×
Tennessee75,0301.07×
Massachusetts69,1351×
Maryland65,9651.1×
Indiana63,6031×
Alabama61,7911.27×
South Carolina53,9221.03×
Louisiana50,7791.13×
Missouri50,7420.9×
Colorado49,4190.9×
Wisconsin43,6110.83×
Minnesota42,8390.86×
Kentucky42,7580.98×
Nevada40,4631.2×
Oklahoma39,4461.02×
Connecticut36,1761.03×
Oregon35,4890.89×
Arkansas31,3591.09×
Mississippi31,2781.09×
Utah30,3120.97×
Kansas24,7300.9×
Iowa23,1920.81×
New Mexico18,7381.07×
West Virginia14,8130.91×
Nebraska14,7890.84×
Idaho14,2110.81×
Hawaii13,6740.91×
Montana10,8611.12×
New Hampshire10,0550.73×
Maine9,4070.75×
Rhode Island9,3550.84×
Washington, District of Columbia9,1960.88×
Delaware7,9640.83×
Alaska6,4360.86×
South Dakota6,1480.76×
North Dakota5,0450.7×
Wyoming3,4040.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Angry Birds audience
BrandAffinityCategory
Barbie15.2×Movies & TV
City-building game29.03×Games
Superman3.22×Movies & TV
Toy block26.16×
Candy Crush Saga9.44×Games
Hay Day19.8×Games
Fairy Tail13.09×Literature
Boom Beach25.26×Games
Happy Farm21.08×Games
Fishdom13.68×Games
SimCity19.01×Games
The Sims10.53×Games
Raspberry Pi16.94×Technology & Electronics
Life simulation game13.16×Games
Lego minifigure20.25×Kids & Family
Ludo (board game)26.74×Games
National Football League playoffs10.97×Sports
Lego Minifigures (theme)24.8×Kids & Family
Business simulation game17.14×Business & Career
Harry Potter2.16×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Angry Birds audience
TraitClusterScore
Luxury OrientationPREMIUM1.36
ExtroversionTHRILL1.19
Social Media UsageJOY1.18
Risk AppetiteTHRILL1.13
Pet OwnershipJOY1.04
Early Adopter MentalityPOWER1.01

Worldwide distribution

Worldwide audience distribution share by country for Angry Birds
CountryShare
United States26.3%
Japan7.9%
United Kingdom5.1%

See Angry Birds audiences in other countries

More Card game audiences in United States

Frequently asked questions

How many fans does Angry Birds have in United States?

Angry Birds has an estimated audience of 3,493,690 people in United States, concentrated in California and Texas.

What is the gender split and age of Angry Birds fans?

47.1% of Angry Birds fans are female, 52.9% are male, with an average age of 29.6 years.

Which brands do Angry Birds fans like most?

Angry Birds fans show strongest brand affinity for Barbie (15.2×), City-building game (29.03×), and Superman (3.22×) over the country average.

Where do Angry Birds fans live in United States?

Angry Birds fans in United States are most concentrated in California (reach 551,228), Texas (reach 462,977), and Florida (reach 303,869). These three regions account for the largest share of the active audience.

What other brands do Angry Birds fans also like?

Beyond Angry Birds itself, the audience over-indexes on City-building game (29.03×), Superman (3.22×), Toy block (26.16×), and Candy Crush Saga (9.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Angry Birds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.