Raspberry Pi Audience in United States

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Raspberry Pi has an estimated audience of 1,694,456 people in United States. 31.8% are female, 68.2% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: City-building game, Life simulation game, SimCity, Ludo (board game), Angry Birds.

The average Raspberry Pi fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include City-building game, Life simulation game, SimCity, with strongest over-indexing on City-building game (28.85× the country average). Demographically, the Raspberry Pi audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Software

Demographics of Raspberry Pi fans

Demographic split for Raspberry Pi audience in United States
MetricValue
Female31.8%
Male68.2%
Average age40.8
Estimated audience size1,694,456

Audience persona

The typical Raspberry Pi fan in United States is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for City-building game.

Top regions in United States

Top regions ranked by reach for Raspberry Pi in United States
RegionReachAffinity
California219,5951.18×
Texas145,7061×
Florida98,0110.85×
New York90,5500.96×
Illinois58,3481.03×
Pennsylvania56,4170.99×
Ohio53,5491.03×
Washington53,1101.56×
North Carolina50,0620.98×
Michigan49,7841.12×
Virginia49,6431.2×
Georgia48,1560.92×
Massachusetts40,2281.21×
New Jersey39,5280.92×
Colorado34,6661.3×
Indiana34,1581.1×
Arizona33,3240.96×
Maryland31,1531.07×
Tennessee30,6020.9×
Missouri28,5121.04×
Minnesota26,5191.09×
Wisconsin26,0271.02×
Oregon25,3071.3×
Utah22,1151.46×
Alabama21,8860.92×
South Carolina19,3650.76×
Oklahoma18,8981×
Kentucky18,7810.88×
Louisiana15,3580.7×
Connecticut15,2470.9×
Iowa14,8201.06×
Kansas14,3911.08×
Nevada13,9440.85×
Arkansas12,2200.88×
Idaho9,8521.16×
Mississippi9,4150.67×
New Mexico8,0540.95×
Nebraska8,0540.95×
New Hampshire7,6881.15×
West Virginia6,9450.88×
Maine6,0190.99×
Hawaii5,4120.74×
Washington, District of Columbia5,1171×
Montana4,7481.01×
Rhode Island4,4960.83×
Alaska3,6811.02×
South Dakota3,5300.9×
Delaware3,4560.74×
North Dakota3,2680.94×
Vermont2,8450.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raspberry Pi audience
BrandAffinityCategory
City-building game28.85×Games
Life simulation game22.07×Games
SimCity28.98×Games
Ludo (board game)43.48×Games
Angry Birds17.76×Games
Business simulation game28.95×Business & Career
The Sims14.77×Games
Hay Day22.99×Games
Boom Beach30.81×Games
League of Angels41.78×Games
Mousepad38.24×Technology & Electronics
Happy Farm24.1×Games
SimCity BuildIt44.09×Games
Grand Chase37.7×Sports
National Football League playoffs14.52×Sports
Candy Crush Saga8.64×Games
Fishdom14.72×Games
Arduino27.71×Technology & Electronics
Lego minifigure22.63×Kids & Family
Micro-Star International18.48×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raspberry Pi audience
TraitClusterScore
Early Adopter MentalityPOWER3.89
Risk AppetiteTHRILL2.71
Need for SecurityCONSERVATISM2.53
Luxury OrientationPREMIUM2.15
LGBTQ+ IdentityOPEN2.12
IndividualismJOY2.1

Worldwide distribution

Worldwide audience distribution share by country for Raspberry Pi
CountryShare
United States19.5%
United Kingdom6.9%
Germany6.8%

See Raspberry Pi audiences in other countries

More Software audiences in United States

Frequently asked questions

How many fans does Raspberry Pi have in United States?

Raspberry Pi has an estimated audience of 1,694,456 people in United States, concentrated in California and Texas.

What is the gender split and age of Raspberry Pi fans?

31.8% of Raspberry Pi fans are female, 68.2% are male, with an average age of 40.8 years.

Which brands do Raspberry Pi fans like most?

Raspberry Pi fans show strongest brand affinity for City-building game (28.85×), Life simulation game (22.07×), and SimCity (28.98×) over the country average.

Where do Raspberry Pi fans live in United States?

Raspberry Pi fans in United States are most concentrated in California (reach 219,595), Texas (reach 145,706), and Florida (reach 98,011). These three regions account for the largest share of the active audience.

What other brands do Raspberry Pi fans also like?

Beyond Raspberry Pi itself, the audience over-indexes on Life simulation game (22.07×), SimCity (28.98×), Ludo (board game) (43.48×), and Angry Birds (17.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raspberry Pi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.