Rascasse Audience Intelligence

Raspberry Pi Target Market in United States

A data profile of the people who buy, follow and care about Raspberry Pi in United States — modelled from more than twelve digital signal sources. Raspberry Pi has an estimated audience of 1,804,755 people in United States.

#22among Software in United States#1583among Brand in United States#545in Technology & Electronics

The average Raspberry Pi fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include City-building game, Life simulation game, SimCity, with strongest over-indexing on City-building game (28.85× the country average).

Demographically, the Raspberry Pi audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raspberry Pi fan in United States is more male, around 40.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for City-building game.

Category: Technology & Electronics · Type: Brand · Subtype: Software

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raspberry Pi profile in United States.

Audience size
1.8M
in United States
Gender
31.8%♀
68.2% male
Age
40.8
average years
Country rank
#15426
Brand in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Raspberry Pi

31.8% are female, 68.2% are male, average age 40.8.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Raspberry Pi audience in United States
MetricValue
Female31.8%
Male68.2%
Average age40.8
Estimated audience size1,804,755
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Raspberry Pi audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3923%
40-4923%
50+22%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Raspberry Pi audience comes from United States.

Worldwide audience distribution share by country for Raspberry Pi
CountryShare
United States20.0%
United Kingdom7.0%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raspberry Pi audience in United States is strongest.

Fig. 05

Top regions by affinity

Raspberry Pi customers by region in United States
#RegionReachAffinity×
01Washington~50K1.48×
02Utah~20K1.45×
03Oregon~20K1.28×
04Colorado~30K1.23×
05Idaho~10K1.19×
06New Hampshire~8K1.15×
07Massachusetts~40K1.14×
08Virginia~50K1.13×
09California~200K1.10×
10Michigan~50K1.09×
11Indiana~30K1.07×
12Kansas~10K1.07×
13Alaska~4K1.07×
14Maryland~30K1.06×
15Minnesota~30K1.06×
16Missouri~30K1.04×
17Iowa~10K1.04×
18Montana~5K1.04×
19Vermont~3K1.04×
20Wisconsin~30K1.02×
21Maine~6K1.02×
22Oklahoma~20K1.01×
23Illinois~60K1.00×
24North Dakota~3K1.00×
25Ohio~50K0.99×
26Texas~100K0.98×
27Arizona~30K0.98×
28Pennsylvania~60K0.97×
29Arkansas~10K0.96×
30North Carolina~50K0.95×
31Alabama~20K0.95×
32Nebraska~8K0.95×
33South Dakota~4K0.95×
34New York~90K0.94×
35Georgia~50K0.93×
36New Mexico~8K0.93×
37West Virginia~7K0.93×
38Washington, District of Columbia~5K0.93×
39New Jersey~40K0.92×
40Tennessee~30K0.91×
41Connecticut~20K0.91×
42Kentucky~20K0.90×
43Rhode Island~5K0.87×
44Florida~100K0.84×
45Nevada~10K0.84×
46Delaware~4K0.80×
47South Carolina~20K0.78×
48Hawaii~6K0.77×
49Mississippi~10K0.73×
50Louisiana~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Raspberry Pi, United States
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raspberry Pi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raspberry Pi audience
#·InterestCategoryAffinity×
01SimCity BuildItGames44.09×
02Ludo (board game)Games43.48×
03The Sims FreePlayGames42.58×
04League of AngelsGames41.78×
05MousepadTechnology & Electronics38.24×
06Boom BeachGames30.81×
07SimCityGames28.98×
08Business simulation gameBusiness & Career28.95×
09City-building gameGames28.85×
10ArduinoTechnology & Electronics27.71×
11Happy FarmGames24.10×
12Hay DayGames22.99×
13Lego minifigureKids & Family22.63×
14Life simulation gameGames22.07×
15Angry BirdsGames17.76×
16The SimsGames14.77×
17FishdomGames14.72×
18National Football League playoffsSports14.52×
19Handheld game consoleGames10.65×
20Candy Crush SagaGames8.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raspberry Pi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raspberry Pi audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Career OrientationPOWER1.05×
Family OrientationCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raspberry Pi audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.54×
ExtroversionTHRILL0.63×
SpiritualityBALANCE0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Raspberry Pi's target market in United States?

Raspberry Pi's target market in United States covers an estimated 1,804,755 people, concentrated in California and Texas.

02

What is the gender split and age of Raspberry Pi customers?

31.8% of the Raspberry Pi audience are female, 68.2% are male, with an average age of 40.8 years.

03

Which brands do Raspberry Pi fans like most?

Raspberry Pi fans show strongest brand affinity for City-building game (28.85×), Life simulation game (22.07×), and SimCity (28.98×) over the country average.

04

Where do Raspberry Pi fans live in United States?

Raspberry Pi fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Raspberry Pi fans also like?

Beyond Raspberry Pi itself, the audience over-indexes on Life simulation game (22.07×), SimCity (28.98×), The Sims FreePlay (42.58×), and Ludo (board game) (43.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Raspberry Pi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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