Rascasse Audience Intelligence

Arduino Target Market in United States

A data profile of the people who buy, follow and care about Arduino in United States — modelled from more than twelve digital signal sources. Arduino has an estimated audience of 802,880 people in United States.

#2824among Brand in United States#822in Technology & Electronics

The average Arduino fan in United States is 36.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Raspberry Pi, Digi-Key, Thingiverse, with strongest over-indexing on Raspberry Pi (41.52× the country average).

Demographically, the Arduino audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arduino fan in United States is more male, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Raspberry Pi.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arduino profile in United States.

Audience size
803K
in United States
Gender
28.2%♀
71.8% male
Age
36.8
average years
Country rank
#27397
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Arduino

28.2% are female, 71.8% are male, average age 36.8.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Arduino audience in United States
MetricValue
Female28.2%
Male71.8%
Average age36.8
Estimated audience size802,880
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Arduino audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3920%
40-4918%
50+16%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Arduino audience comes from United States.

Worldwide audience distribution share by country for Arduino
CountryShare
United States9.5%
China8.8%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arduino audience in United States is strongest.

Fig. 05

Top regions by affinity

Arduino customers by region in United States
#RegionReachAffinity×
01Washington~20K1.48×
02California~100K1.44×
03Utah~10K1.40×
04Massachusetts~20K1.38×
05Colorado~20K1.26×
06Oregon~10K1.26×
07Idaho~5K1.19×
08Virginia~20K1.18×
09Maryland~20K1.15×
10Michigan~20K1.14×
11New Hampshire~4K1.14×
12Rhode Island~3K1.13×
13New Mexico~5K1.11×
14Vermont~2K1.10×
15Arizona~20K1.08×
16Connecticut~9K1.08×
17Texas~70K1.05×
18New York~50K1.05×
19Kansas~7K1.03×
20Indiana~20K1.01×
21Pennsylvania~30K1.00×
22Illinois~30K1.00×
23Wisconsin~10K1.00×
24New Jersey~20K0.99×
25Montana~2K0.99×
26Minnesota~10K0.98×
27Maine~3K0.96×
28Washington, District of Columbia~2K0.96×
29Alaska~2K0.96×
30Ohio~20K0.94×
31Iowa~6K0.94×
32Georgia~20K0.93×
33Oklahoma~8K0.93×
34North Dakota~2K0.93×
35South Dakota~2K0.91×
36North Carolina~20K0.89×
37Florida~50K0.88×
38Nebraska~4K0.87×
39Tennessee~10K0.86×
40Arkansas~6K0.86×
41Alabama~10K0.83×
42Louisiana~9K0.83×
43Hawaii~3K0.83×
44Missouri~10K0.82×
45Kentucky~8K0.82×
46Delaware~2K0.80×
47West Virginia~3K0.79×
48Nevada~6K0.78×
49Mississippi~5K0.75×
50South Carolina~8K0.69×
Fig. 06

Affinity by region

Affinity by region — Arduino, United States
0.69×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arduino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arduino audience
#·InterestCategoryAffinity×
01PIC microcontrollerTechnology & Electronics97.57×
02SparkFun ElectronicsBrand92.48×
03Fractal AudioTechnology & Electronics90.30×
04STM32Technology & Electronics90.16×
05Kemper AmpsMusic & Radio67.03×
06Digi-KeyTechnology & Electronics42.34×
07Raspberry PiTechnology & Electronics41.52×
08MicrocontrollerTechnology & Electronics41.04×
09HackadayInternet & Social Media39.65×
10MechatronicsBusiness & Career31.07×
11Felicity JonesMovies & TV22.28×
12ThingiverseArts & Culture20.34×
13Famke JanssenFashion & Accessoires16.67×
14Micro CenterShopping9.30×
15Groovy (programming language)Technology & Electronics8.83×
16RoboticsTechnology & Electronics8.45×
17RobotTechnology & Electronics7.06×
18OpenAITechnology & Electronics6.85×
19GeminiTechnology & Electronics6.20×
20Chat GPTTechnology & Electronics4.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arduino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arduino audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.43×
Need for SecurityCONSERVATISM1.42×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arduino audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
TraditionCONSERVATISM0.77×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Arduino's target market in United States?

Arduino's target market in United States covers an estimated 802,880 people, concentrated in California and Texas.

02

What is the gender split and age of Arduino customers?

28.2% of the Arduino audience are female, 71.8% are male, with an average age of 36.8 years.

03

Which brands do Arduino fans like most?

Arduino fans show strongest brand affinity for Raspberry Pi (41.52×), Digi-Key (42.34×), and Thingiverse (20.34×) over the country average.

04

Where do Arduino fans live in United States?

Arduino fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Arduino fans also like?

Beyond Arduino itself, the audience over-indexes on Digi-Key (42.34×), Thingiverse (20.34×), Micro Center (9.3×), and Microcontroller (41.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Arduino audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Arduino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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