Arduino Audience in United States

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Arduino has an estimated audience of 815,661 people in United States. 28.2% are female, 71.8% are male, average age 36.8. Top regions: California, Texas, New York. Top brand affinities: Raspberry Pi, Digi-Key, Thingiverse, Microcontroller, Micro Center.

The average Arduino fan in United States is 36.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Raspberry Pi, Digi-Key, Thingiverse, with strongest over-indexing on Raspberry Pi (41.52× the country average). Demographically, the Arduino audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Arduino fans

Demographic split for Arduino audience in United States
MetricValue
Female28.2%
Male71.8%
Average age36.8
Estimated audience size815,661

Audience persona

The typical Arduino fan in United States is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Raspberry Pi.

Top regions in United States

Top regions ranked by reach for Arduino in United States
RegionReachAffinity
California132,1531.47×
Texas74,6201.06×
New York50,3801.11×
Florida50,2040.91×
Illinois28,5251.05×
Pennsylvania28,1631.03×
Washington26,1241.6×
Michigan25,8691.21×
Ohio24,7610.99×
Georgia24,2530.97×
Virginia23,6911.19×
Massachusetts23,2551.45×
North Carolina21,9900.9×
New Jersey19,8180.96×
Arizona18,6241.12×
Colorado17,2051.34×
Indiana15,8841.07×
Maryland15,7891.13×
Tennessee13,9570.85×
Oregon12,2201.31×
Minnesota11,9291.02×
Wisconsin11,8950.97×
Missouri10,9220.83×
Utah10,7081.47×
Alabama9,7670.86×
Connecticut8,7721.07×
South Carolina8,2870.68×
Louisiana8,1570.78×
Oklahoma8,1010.89×
Kentucky8,0820.79×
Kansas6,6251.03×
Nevada6,4030.81×
Iowa6,3990.95×
Arkansas5,4060.8×
Idaho4,6831.14×
Mississippi4,5470.68×
New Mexico4,1401.01×
New Hampshire3,7851.18×
Nebraska3,2900.8×
Rhode Island3,0241.16×
Maine2,7420.94×
West Virginia2,7120.71×
Hawaii2,6540.76×
Washington, District of Columbia2,6091.06×
Montana2,1350.94×
South Dakota1,5750.84×
Alaska1,4960.86×
Vermont1,4801.03×
Delaware1,4290.64×
North Dakota1,4130.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arduino audience
BrandAffinityCategory
Raspberry Pi41.52×Technology & Electronics
Digi-Key42.34×Technology & Electronics
Thingiverse20.34×Arts & Culture
Microcontroller41.04×Technology & Electronics
Micro Center9.3×Shopping
Gemini6.2×Technology & Electronics
Felicity Jones22.28×Movies & TV
OpenAI6.85×Technology & Electronics
SparkFun Electronics92.48×
PIC microcontroller97.57×Technology & Electronics
Robotics8.45×Technology & Electronics
Famke Janssen16.67×Fashion & Accessoires
Groovy (programming language)8.83×Technology & Electronics
Robot7.06×Technology & Electronics
Fractal Audio90.3×Technology & Electronics
Kemper Amps67.03×Music & Radio
Hackaday39.65×Internet & Social Media
STM3290.16×Technology & Electronics
Chat GPT4.1×Technology & Electronics
Mechatronics31.07×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arduino audience
TraitClusterScore
Need for SecurityCONSERVATISM4.33
IndividualismJOY2.2
Early Adopter MentalityPOWER2.12
PatriotismCONSERVATISM2
Risk AppetiteTHRILL1.68
DIY MentalityTHRILL1.68

Worldwide distribution

Worldwide audience distribution share by country for Arduino
CountryShare
United States9.8%
China8.9%
Brazil7.6%

See Arduino audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Arduino have in United States?

Arduino has an estimated audience of 815,661 people in United States, concentrated in California and Texas.

What is the gender split and age of Arduino fans?

28.2% of Arduino fans are female, 71.8% are male, with an average age of 36.8 years.

Which brands do Arduino fans like most?

Arduino fans show strongest brand affinity for Raspberry Pi (41.52×), Digi-Key (42.34×), and Thingiverse (20.34×) over the country average.

Where do Arduino fans live in United States?

Arduino fans in United States are most concentrated in California (reach 132,153), Texas (reach 74,620), and New York (reach 50,380). These three regions account for the largest share of the active audience.

What other brands do Arduino fans also like?

Beyond Arduino itself, the audience over-indexes on Digi-Key (42.34×), Thingiverse (20.34×), Microcontroller (41.04×), and Micro Center (9.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arduino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.