Mechatronics Audience in United States

Mechatronics logo

Mechatronics has an estimated audience of 419,231 people in United States. 34.1% are female, 65.9% are male, average age 36.0. Top regions: California, Texas, Florida. Top brand affinities: Educational robotics, Mechanical engineering technology, Thingiverse, Home automation for the elderly and disabled, Electrical engineering technology.

The average Mechatronics fan in United States is 36.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Educational robotics, Mechanical engineering technology, Thingiverse, with strongest over-indexing on Educational robotics (425.45× the country average). Demographically, the Mechatronics audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Mechatronics fans

Demographic split for Mechatronics audience in United States
MetricValue
Female34.1%
Male65.9%
Average age36.0
Estimated audience size419,231

Audience persona

The typical Mechatronics fan in United States is more male, around 36.0 years old, with strong Need for Security tendencies and a notable affinity for Educational robotics.

Top regions in United States

Top regions ranked by reach for Mechatronics in United States
RegionReachAffinity
California57,5001.25×
Texas35,8540.99×
Florida22,6510.8×
New York21,7440.93×
South Carolina21,5433.42×
Michigan18,8821.72×
Georgia18,6021.44×
North Carolina18,5361.47×
Tennessee18,2232.17×
Pennsylvania16,7021.18×
Virginia15,5761.53×
Illinois14,3271.03×
Washington14,1081.68×
Ohio10,8950.84×
New Jersey9,0240.85×
Massachusetts8,8751.07×
Alabama8,2071.4×
Minnesota7,9101.32×
Maryland7,4861.04×
Indiana7,0940.93×
Oregon6,1311.28×
Arizona6,0230.7×
Wisconsin5,5730.88×
Colorado5,3220.81×
Missouri5,0910.75×
Connecticut4,2601.01×
Utah4,1021.09×
Oklahoma3,6730.79×
Kentucky3,5050.67×
Louisiana3,2580.6×
Idaho3,0471.45×
Nevada2,9610.73×
Arkansas2,5720.74×
Iowa2,4480.71×
Mississippi2,3570.68×
Kansas2,1100.64×
Nebraska2,0991×
New Mexico1,6980.81×
West Virginia1,4810.76×
New Hampshire1,2720.77×
Washington, District of Columbia1,1320.9×
Hawaii1,1010.61×
Rhode Island1,0100.76×
South Dakota9811.01×
Delaware6780.59×
North Dakota6720.78×
Alaska5910.66×
Montana5890.51×
Maine5210.35×
Vermont3970.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mechatronics audience
BrandAffinityCategory
Educational robotics425.45×Kids & Family
Mechanical engineering technology354.77×Business & Career
Thingiverse56.77×Arts & Culture
Home automation for the elderly and disabled89.47×Health
Electrical engineering technology123.97×Business & Career
Control engineering69.88×Business & Career
Institution of Electrical Engineers144.27×
Institute of Electrical and Electronics Engineers44×Business & Career
Web server11.83×Technology & Electronics
Biomedical scientist66.67×Business & Career
Industrial engineering16.35×Business & Career
Mechanical engineering8.99×Business & Career
Industrial robot37.51×Business & Career
Sears (Mexico)31.74×
Industry 4.0114.09×Technology & Electronics
Raspberry Pi29.59×Technology & Electronics
Computer engineering11.24×Business & Career
FANUC49.34×Business & Career
Gemini6.79×Technology & Electronics
Electronic engineering19.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mechatronics audience
TraitClusterScore
Need for SecurityCONSERVATISM2.54
Career OrientationPOWER1.42
Social Media UsageJOY1.38
Early Adopter MentalityPOWER1.32
Convenience OrientationPREMIUM1.32
PatriotismCONSERVATISM1.31

Worldwide distribution

Worldwide audience distribution share by country for Mechatronics
CountryShare
Mexico11.6%
Italy9.8%
Germany9.3%

See Mechatronics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Mechatronics have in United States?

Mechatronics has an estimated audience of 419,231 people in United States, concentrated in California and Texas.

What is the gender split and age of Mechatronics fans?

34.1% of Mechatronics fans are female, 65.9% are male, with an average age of 36.0 years.

Which brands do Mechatronics fans like most?

Mechatronics fans show strongest brand affinity for Educational robotics (425.45×), Mechanical engineering technology (354.77×), and Thingiverse (56.77×) over the country average.

Where do Mechatronics fans live in United States?

Mechatronics fans in United States are most concentrated in California (reach 57,500), Texas (reach 35,854), and Florida (reach 22,651). These three regions account for the largest share of the active audience.

What other brands do Mechatronics fans also like?

Beyond Mechatronics itself, the audience over-indexes on Mechanical engineering technology (354.77×), Thingiverse (56.77×), Home automation for the elderly and disabled (89.47×), and Electrical engineering technology (123.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mechatronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.