Rascasse Audience Intelligence

Industrial robot Audience in United States

A data profile of the people who buy, follow and care about Industrial robot in United States — modelled from more than twelve digital signal sources. Industrial robot has an estimated audience of 1,173,280 people in United States.

#8135among Topic in United States#1420in Business & Career

The average Industrial robot fan in United States is 39.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Humanoid robot, I, Robot (film), Robotics, with strongest over-indexing on Humanoid robot (231.62× the country average).

Demographically, the Industrial robot audience skews balanced with an average age of 39.0, and over-indexes on personality traits such as Need for Security, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Industrial robot fan in United States is balanced, around 39.0 years old, with strong Need for Security tendencies and a notable affinity for Humanoid robot.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial robot profile in United States.

Audience size
1.2M
in United States
Gender
51.8%♀
48.2% male
Age
39.0
average years
Country rank
#21208
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial robot fans

51.8% are female, 48.2% are male, average age 39.0.

Fig. 02

Gender split

51.8%
Female
48.2%
Male
Demographic split for Industrial robot audience in United States
MetricValue
Female51.8%
Male48.2%
Average age39.0
Estimated audience size1,173,280
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Industrial robot audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3916%
40-4918%
50+24%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Industrial robot audience comes from United States.

Worldwide audience distribution share by country for Industrial robot
CountryShare
United States18.6%
Italy10.1%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial robot audience in United States is strongest.

Fig. 05

Top regions by affinity

Industrial robot fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~80K2.58×
02Ohio~60K1.58×
03Indiana~30K1.32×
04California~200K1.22×
05Oregon~20K1.21×
06Massachusetts~30K1.19×
07Kentucky~20K1.18×
08Wisconsin~20K1.17×
09Alabama~20K1.14×
10Connecticut~10K1.14×
11Virginia~30K1.13×
12South Carolina~20K1.10×
13Illinois~40K1.09×
14Tennessee~30K1.09×
15Kansas~10K1.07×
16Washington, District of Columbia~4K1.07×
17Utah~10K1.06×
18Montana~3K1.06×
19Washington~20K1.05×
20Arkansas~10K1.04×
21New Hampshire~5K1.04×
22North Carolina~40K1.03×
23Alaska~3K1.03×
24North Dakota~2K1.03×
25Vermont~2K1.02×
26Pennsylvania~40K1.01×
27Texas~100K0.98×
28New York~60K0.98×
29South Dakota~3K0.98×
30Iowa~9K0.97×
31Rhode Island~4K0.97×
32Georgia~30K0.95×
33Mississippi~9K0.93×
34Missouri~20K0.92×
35Colorado~20K0.92×
36Minnesota~20K0.92×
37Nebraska~5K0.92×
38Delaware~3K0.92×
39West Virginia~5K0.91×
40Maine~4K0.91×
41Nevada~10K0.90×
42Idaho~5K0.90×
43Hawaii~5K0.90×
44Maryland~20K0.87×
45Oklahoma~10K0.86×
46New Mexico~5K0.86×
47Louisiana~10K0.84×
48Arizona~20K0.81×
49New Jersey~20K0.78×
50Florida~60K0.73×
Fig. 06

Affinity by region

Affinity by region — Industrial robot, United States
0.73×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial robot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial robot audience
#·InterestCategoryAffinity×
01Humanoid robotTechnology & Electronics231.62×
02MechatronicsBusiness & Career37.51×
03I, Robot (film)Movies & TV23.46×
04Military pressSports14.76×
05Internet of ThingsBusiness & Career10.50×
06RoboticsTechnology & Electronics9.77×
07Web serverTechnology & Electronics6.51×
083D printingTechnology & Electronics6.39×
09InnovationBusiness & Career4.51×
10Solar energyHome & Garden4.01×
11Virtual realityTechnology & Electronics3.98×
12Air pollutionHealth3.92×
13Lawn mowerHome & Garden3.58×
14Renewable energyBusiness & Career3.56×
15Rail transportTravel & Leisure3.31×
16Cloud computingTechnology & Electronics2.83×
17RedditInternet & Social Media2.21×
18EBayShopping1.74×
19Donald TrumpPolitics & Society1.73×
20SmartphonesTechnology & Electronics1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial robot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial robot audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.47×
IndividualismJOY1.76×
Convenience OrientationPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial robot audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.62×
CreativityOPEN0.63×
Design AffinityPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industrial robot have in United States?

Industrial robot has an estimated audience of 1,173,280 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Industrial robot fans?

51.8% of Industrial robot fans are female, 48.2% are male, with an average age of 39.0 years.

03

Which brands do Industrial robot fans like most?

Industrial robot fans show strongest brand affinity for Humanoid robot (231.62×), I, Robot (film) (23.46×), and Robotics (9.77×) over the country average.

04

Where do Industrial robot fans live in United States?

Industrial robot fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Michigan (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial robot fans also like?

Beyond Industrial robot itself, the audience over-indexes on I, Robot (film) (23.46×), Robotics (9.77×), Innovation (4.51×), and Mechatronics (37.51×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Industrial robot audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Industrial robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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