Rascasse Audience Intelligence

Industrial robot Audience in Germany

A data profile of the people who buy, follow and care about Industrial robot in Germany — modelled from more than twelve digital signal sources. Industrial robot has an estimated audience of 350,984 people in Germany.

#5681among Topic in Germany#1076in Business & Career

The average Industrial robot fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cheetah, Robotics, Volotea, with strongest over-indexing on Cheetah (42.84× the country average).

Demographically, the Industrial robot audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Industrial robot fan in Germany is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Cheetah.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Industrial robot profile in Germany.

Audience size
351K
in Germany
Gender
37.7%♀
62.3% male
Age
45.1
average years
Country rank
#15481
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Industrial robot fans

37.7% are female, 62.3% are male, average age 45.1.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for Industrial robot audience in Germany
MetricValue
Female37.7%
Male62.3%
Average age45.1
Estimated audience size350,984
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Industrial robot audience in Germany
Age bracketShare%
16-195%
20-2914%
30-3924%
40-4930%
50+27%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Industrial robot audience comes from Germany.

Worldwide audience distribution share by country for Industrial robot
CountryShare
United States18.6%
Italy10.1%
France6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Industrial robot audience in Germany is strongest.

Fig. 05

Top regions by affinity

Industrial robot fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~70K1.43×
02Thüringen~10K1.33×
03Bayern~70K1.30×
04Hessen~30K1.20×
05Bremen~3K1.17×
06Sachsen~20K1.13×
07Rheinland-Pfalz~20K1.07×
08Nordrhein-Westfalen~80K1.00×
09Saarland~4K1.00×
10Niedersachsen~30K0.99×
11Mecklenburg-Vorpommern~6K0.92×
12Sachsen-Anhalt~8K0.91×
13Hamburg~7K0.90×
14Brandenburg~9K0.85×
15Berlin~10K0.83×
16Schleswig-Holstein~10K0.82×
Fig. 06

Affinity by region

Affinity by region — Industrial robot, Germany
0.82×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Industrial robot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Industrial robot audience
#·InterestCategoryAffinity×
01CheetahPets & Animals42.84×
02VoloteaTravel & Leisure42.11×
03RoboticsTechnology & Electronics17.86×
04Condor FlugdienstTravel & Leisure13.52×
05Internet of ThingsBusiness & Career8.32×
06GreenhouseHome & Garden7.09×
073D printingTechnology & Electronics7.08×
08WürthHome & Garden5.57×
09Industrial engineeringBusiness & Career5.02×
10PhotovoltaicsHome & Garden4.14×
11KitchenwareHome & Garden3.88×
12Efficient energy useTechnology & Electronics3.86×
13Solar powerHome & Garden3.61×
14Garden centreHome & Garden3.47×
15Tour de FranceSports3.38×
16Solar energyHome & Garden2.92×
17Online newspaperNews2.89×
18RedditInternet & Social Media2.84×
19FRITZ!BoxTechnology & Electronics2.84×
20InnovationBusiness & Career2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Industrial robot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Industrial robot audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM5.08×
Need for SecurityCONSERVATISM1.88×
IndividualismJOY1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Industrial robot audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
Price SensitivityPREMIUM0.66×
MindfulnessBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Industrial robot have in Germany?

Industrial robot has an estimated audience of 350,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Industrial robot fans?

37.7% of Industrial robot fans are female, 62.3% are male, with an average age of 45.1 years.

03

Which brands do Industrial robot fans like most?

Industrial robot fans show strongest brand affinity for Cheetah (42.84×), Robotics (17.86×), and Volotea (42.11×) over the country average.

04

Where do Industrial robot fans live in Germany?

Industrial robot fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Industrial robot fans also like?

Beyond Industrial robot itself, the audience over-indexes on Robotics (17.86×), Volotea (42.11×), Greenhouse (7.09×), and Efficient energy use (3.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Industrial robot audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Industrial robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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