Industrial robot Audience in Germany
Industrial robot has an estimated audience of 350,984 people in Germany. 37.7% are female, 62.3% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Cocktail, Vocal harmony, Unique Gifts, Stradivarius.
The average Industrial robot fan in Germany is 45.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Cocktail, Vocal harmony, with strongest over-indexing on Progressive rock (3.18× the country average). Demographically, the Industrial robot audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Industrial robot fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 45.1 |
| Estimated audience size | 350,984 |
Audience persona
The typical Industrial robot fan in Germany is more male, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 82,891 | 1.08× |
| Bayern | 79,474 | 1.41× |
| Baden-Württemberg | 75,545 | 1.58× |
| Niedersachsen | 35,887 | 1.05× |
| Hessen | 25,636 | 0.96× |
| Sachsen | 20,961 | 1.22× |
| Thüringen | 15,634 | 1.75× |
| Rheinland-Pfalz | 14,527 | 0.83× |
| Berlin | 11,386 | 0.73× |
| Schleswig-Holstein | 8,347 | 0.66× |
| Hamburg | 7,151 | 0.9× |
| Sachsen-Anhalt | 6,919 | 0.76× |
| Brandenburg | 5,879 | 0.54× |
| Saarland | 3,697 | 0.86× |
| Mecklenburg-Vorpommern | 3,550 | 0.53× |
| Bremen | 3,463 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.18× | Music & Radio |
| Cocktail | 1.87× | Food & Beverages |
| Vocal harmony | 10.6× | Music & Radio |
| Unique Gifts | 1.73× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Hypertext | 3.51× | Technology & Electronics |
| Natural rubber | 2.63× | Cars & Mobility |
| Pillow | 1.6× | Home & Garden |
| Erasmus+ | 6.77× | Business & Career |
| Birthday Gifts | 1.66× | Kids & Family |
| MK | 2.84× | Music & Radio |
| Christmas Gift | 1.65× | Kids & Family |
| Stucco | 1.95× | Home & Garden |
| Hoonigan | 8.08× | Cars & Mobility |
| Assisi | 3.98× | Travel & Leisure |
| Haruki Murakami | 5.68× | Literature |
| Home Delivery | 1.71× | Food & Beverages |
| Minestrone | 1.56× | Food & Beverages |
| Golem | 1.87× | Technology & Electronics |
| Peugeot 308 | 2.13× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.7 |
| Early Adopter Mentality | POWER | 1.9 |
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.65 |
| Need for Security | CONSERVATISM | 1.54 |
| Career Orientation | POWER | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| Italy | 10.1% |
| France | 6.4% |
See Industrial robot audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Industrial robot have in Germany?
Industrial robot has an estimated audience of 350,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Industrial robot fans?
37.7% of Industrial robot fans are female, 62.3% are male, with an average age of 45.1 years.
Which brands do Industrial robot fans like most?
Industrial robot fans show strongest brand affinity for Progressive rock (3.18×), Cocktail (1.87×), and Vocal harmony (10.6×) over the country average.
Where do Industrial robot fans live in Germany?
Industrial robot fans in Germany are most concentrated in Nordrhein-Westfalen (reach 82,891), Bayern (reach 79,474), and Baden-Württemberg (reach 75,545). These three regions account for the largest share of the active audience.
What other brands do Industrial robot fans also like?
Beyond Industrial robot itself, the audience over-indexes on Cocktail (1.87×), Vocal harmony (10.6×), Unique Gifts (1.73×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Industrial robot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.