Sears (Mexico) Audience in United States

Sears (Mexico) logo

Sears (Mexico) has an estimated audience of 1,580,836 people in United States. 51.4% are female, 48.6% are male, average age 38.2. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Kendra Scott, Home construction, Kemper Amps, Panama.

The average Sears (Mexico) fan in United States is 38.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Kendra Scott, Home construction, with strongest over-indexing on Nationality (12.5× the country average). Demographically, the Sears (Mexico) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Sears (Mexico) fans

Demographic split for Sears (Mexico) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age38.2
Estimated audience size1,580,836

Audience persona

The typical Sears (Mexico) fan in United States is balanced, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Sears (Mexico) in United States
RegionReachAffinity
California238,3701.37×
Texas161,2761.19×
Florida132,8231.24×
New York92,3961.05×
Illinois61,7691.17×
Georgia55,7121.14×
Pennsylvania53,5771.01×
Ohio51,5261.06×
North Carolina47,7591×
New Jersey46,3421.15×
Michigan45,4241.1×
Virginia41,3581.07×
Washington40,7041.28×
Massachusetts36,8531.18×
Maryland33,7651.24×
Arizona33,6061.04×
Tennessee32,0121.01×
Indiana26,9520.93×
Missouri25,5141×
Alabama23,6371.07×
Louisiana23,5691.16×
Minnesota22,0500.97×
South Carolina21,5610.91×
Wisconsin21,4870.9×
Colorado21,1520.85×
Kentucky18,1570.92×
Connecticut16,5821.05×
Oklahoma16,2030.92×
Nevada15,6371.02×
Oregon15,4860.85×
Mississippi14,8561.14×
Arkansas14,5541.12×
Kansas12,0230.97×
Iowa11,4140.88×
Utah9,0570.64×
West Virginia7,6891.04×
New Mexico7,4440.94×
New Hampshire6,1430.99×
Nebraska6,1160.77×
Idaho5,8610.74×
Hawaii5,8560.86×
Maine5,7351.01×
South Dakota5,0091.37×
Rhode Island4,7460.94×
Delaware4,3360.99×
Washington, District of Columbia3,5420.75×
Vermont3,0131.09×
Montana2,9230.67×
Alaska2,7070.8×
North Dakota2,3360.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sears (Mexico) audience
BrandAffinityCategory
Nationality12.5×Politics & Society
Kendra Scott13.45×Fashion & Accessoires
Home construction3.05×Home & Garden
Kemper Amps43.75×Music & Radio
Panama4.04×Travel & Leisure
Jumia17.97×Fashion & Accessoires
EShakti10.93×Shopping
Personality5.7×Business & Career
Homie12.96×Politics & Society
Tulare County, California9.18×Travel & Leisure
Software widget10.47×Technology & Electronics
Carnival of Souls13.14×Movies & TV
jordy nelson9.62×Sports
Sears2.48×Shopping
Nurse education1.79×Kids & Family
Jordan Fisher4.46×Movies & TV
TeachHUB2.07×Business & Career
Julius Caesar (play)3.27×
Isabela (province)6.6×
JTV (Indonesia)2.55×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sears (Mexico) audience
TraitClusterScore
Need for SecurityCONSERVATISM1.76
Quality AwarenessPREMIUM1.34
Urban LifestyleOPEN1.3
Price SensitivityPREMIUM1.3
Social Media UsageJOY1.28
SpiritualityBALANCE1.26

Worldwide distribution

Worldwide audience distribution share by country for Sears (Mexico)
CountryShare
Mexico68.5%
United States20.5%
Canada2.2%

See Sears (Mexico) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Sears (Mexico) have in United States?

Sears (Mexico) has an estimated audience of 1,580,836 people in United States, concentrated in California and Texas.

What is the gender split and age of Sears (Mexico) fans?

51.4% of Sears (Mexico) fans are female, 48.6% are male, with an average age of 38.2 years.

Which brands do Sears (Mexico) fans like most?

Sears (Mexico) fans show strongest brand affinity for Nationality (12.5×), Kendra Scott (13.45×), and Home construction (3.05×) over the country average.

Where do Sears (Mexico) fans live in United States?

Sears (Mexico) fans in United States are most concentrated in California (reach 238,370), Texas (reach 161,276), and Florida (reach 132,823). These three regions account for the largest share of the active audience.

What other brands do Sears (Mexico) fans also like?

Beyond Sears (Mexico) itself, the audience over-indexes on Kendra Scott (13.45×), Home construction (3.05×), Kemper Amps (43.75×), and Panama (4.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sears (Mexico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.