Rascasse Audience Intelligence

Sears (Mexico) Target Market in United States

A data profile of the people who buy, follow and care about Sears (Mexico) in United States — modelled from more than twelve digital signal sources. Sears (Mexico) has an estimated audience of 1,588,274 people in United States.

#1759among Brand in United States

The average Sears (Mexico) fan in United States is 38.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Goodwood Festival of Speed, Liga MX, with strongest over-indexing on Web server (20.02× the country average).

Demographically, the Sears (Mexico) audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sears (Mexico) fan in United States is balanced, around 38.2 years old, with strong Need for Security tendencies and a notable affinity for Web server.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sears (Mexico) profile in United States.

Audience size
1.6M
in United States
Gender
51.4%♀
48.6% male
Age
38.2
average years
Country rank
#17007
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sears (Mexico)

51.4% are female, 48.6% are male, average age 38.2.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Sears (Mexico) audience in United States
MetricValue
Female51.4%
Male48.6%
Average age38.2
Estimated audience size1,588,274
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Sears (Mexico) audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3920%
40-4920%
50+17%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Sears (Mexico) audience comes from United States.

Worldwide audience distribution share by country for Sears (Mexico)
CountryShare
Mexico68.9%
United States19.8%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sears (Mexico) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sears (Mexico) customers by region in United States
#RegionReachAffinity×
01South Dakota~5K1.44×
02California~200K1.30×
03Florida~100K1.22×
04Massachusetts~40K1.21×
05Maryland~30K1.20×
06Washington~40K1.19×
07Georgia~60K1.15×
08Louisiana~20K1.15×
09Mississippi~10K1.15×
10Vermont~3K1.12×
11Texas~200K1.11×
12Illinois~60K1.11×
13Arkansas~10K1.11×
14New Jersey~40K1.10×
15West Virginia~8K1.09×
16Alabama~20K1.08×
17Michigan~40K1.07×
18Virginia~40K1.05×
19Delaware~5K1.04×
20Connecticut~20K1.03×
21New Hampshire~6K1.03×
22Maine~6K1.03×
23Ohio~50K1.02×
24Arizona~30K1.02×
25Kansas~10K1.01×
26Nevada~20K1.00×
27New York~90K0.99×
28Pennsylvania~50K0.99×
29Tennessee~30K0.99×
30Rhode Island~5K0.99×
31Missouri~20K0.98×
32North Carolina~50K0.97×
33Minnesota~20K0.96×
34New Mexico~8K0.96×
35Indiana~30K0.93×
36Kentucky~20K0.93×
37Wisconsin~20K0.91×
38Oklahoma~20K0.91×
39South Carolina~20K0.88×
40Iowa~10K0.88×
41Oregon~20K0.87×
42Hawaii~6K0.87×
43Alaska~3K0.87×
44Colorado~20K0.83×
45Nebraska~7K0.82×
46North Dakota~3K0.81×
47Washington, District of Columbia~4K0.78×
48Idaho~6K0.77×
49Montana~3K0.71×
50Utah~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Sears (Mexico), United States
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sears (Mexico) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sears (Mexico) audience
#·InterestCategoryAffinity×
01Goodwood Festival of SpeedSports84.42×
02AZ AlkmaarSports45.27×
03MechatronicsBusiness & Career31.74×
04HSBCBusiness & Career27.31×
05Web serverTechnology & Electronics20.02×
06Low-cost carrierTravel & Leisure18.06×
07PeugeotCars & Mobility16.24×
08French toastFood & Beverages15.65×
09El PaísNews14.83×
10VolarisTravel & Leisure13.32×
11MariachiMusic & Radio12.81×
12DaisoFashion & Accessoires12.70×
13Liga MXSports12.45×
14Cruz AzulSports10.35×
15Club AméricaSports8.70×
16La LigaSports7.07×
17Chat roomInternet & Social Media6.90×
18FedExBusiness & Career3.98×
19FIFA World CupSports2.81×
20Burger KingFood & Beverages2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sears (Mexico) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sears (Mexico) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.50×
SpiritualityBALANCE1.73×
Urban LifestyleOPEN1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sears (Mexico) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.47×
Early Adopter MentalityPOWER0.56×
SustainabilityBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sears (Mexico)'s target market in United States?

Sears (Mexico)'s target market in United States covers an estimated 1,588,274 people, concentrated in California and Texas.

02

What is the gender split and age of Sears (Mexico) customers?

51.4% of the Sears (Mexico) audience are female, 48.6% are male, with an average age of 38.2 years.

03

Which brands do Sears (Mexico) fans like most?

Sears (Mexico) fans show strongest brand affinity for Web server (20.02×), Goodwood Festival of Speed (84.42×), and Liga MX (12.45×) over the country average.

04

Where do Sears (Mexico) fans live in United States?

Sears (Mexico) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sears (Mexico) fans also like?

Beyond Sears (Mexico) itself, the audience over-indexes on Goodwood Festival of Speed (84.42×), Liga MX (12.45×), Low-cost carrier (18.06×), and Mariachi (12.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Sears (Mexico) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sears (Mexico). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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