French toast Audience in United States

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French toast has an estimated audience of 1,599,071 people in United States. 64.7% are female, 35.3% are male, average age 41.7. Top regions: California, Texas, Florida. Top brand affinities: Sweet (band), Waffle House, Scallop, Kimchi, Scone.

The average French toast fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sweet (band), Waffle House, Scallop, with strongest over-indexing on Sweet (band) (43.18× the country average). Demographically, the French toast audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of French toast fans

Demographic split for French toast audience in United States
MetricValue
Female64.7%
Male35.3%
Average age41.7
Estimated audience size1,599,071

Audience persona

The typical French toast fan in United States is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Sweet (band).

Top regions in United States

Top regions ranked by reach for French toast in United States
RegionReachAffinity
California184,2541.05×
Texas149,8941.09×
Florida107,5710.99×
New York99,3261.11×
Illinois56,7901.07×
Pennsylvania50,1210.93×
North Carolina49,7191.03×
Georgia49,5071.01×
Michigan49,1021.17×
Ohio44,7000.91×
New Jersey39,1700.96×
Virginia38,7611×
Louisiana38,1581.85×
Washington37,5491.17×
Arizona31,3560.96×
Massachusetts30,2550.96×
Indiana29,5441.01×
Tennessee29,5370.92×
Maryland27,4971×
Colorado26,2761.04×
Missouri26,2611.02×
Minnesota25,0571.09×
Wisconsin23,0210.96×
South Carolina21,9230.91×
Oregon20,0391.09×
Alabama19,7910.89×
Kentucky18,4250.92×
Oklahoma17,3000.97×
Utah15,7941.1×
Nevada15,4931×
Connecticut14,3920.9×
Arkansas13,0860.99×
Iowa13,0320.99×
Kansas12,6881.01×
Mississippi10,7470.82×
Idaho7,8190.98×
Nebraska7,6310.95×
Hawaii7,2841.06×
New Mexico6,7240.84×
West Virginia6,3350.85×
New Hampshire5,5420.88×
Maine5,4430.95×
Montana4,6361.05×
Washington, District of Columbia4,4950.94×
Rhode Island4,1630.82×
Alaska3,9781.16×
Delaware3,6320.82×
North Dakota3,5831.09×
South Dakota3,3640.91×
Vermont2,7200.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for French toast audience
BrandAffinityCategory
Sweet (band)43.18×Music & Radio
Waffle House12.44×Food & Beverages
Scallop50.53×Food & Beverages
Kimchi43.8×Food & Beverages
Scone45.03×Food & Beverages
Genki Sushi71.25×Food & Beverages
Thunderdome (music festival)54.57×Music & Radio
Hash browns28.7×Food & Beverages
Mr. Olympia11.21×Sports
Muffin8.61×Food & Beverages
Sushi House28.4×Food & Beverages
Sears (Mexico)15.65×
IHOP3.66×Food & Beverages
Sustainability3.03×Politics & Society
Biscoff Cookies19.05×Food & Beverages
Gourmet Cafe46.74×
Chocolate Lovers15.16×Food & Beverages
Organic wine21.45×Food & Beverages
Herbal tea7.01×Food & Beverages
Wok12.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by French toast audience
TraitClusterScore
IndulgenceJOY1.8
TravellingTHRILL1.36
Price SensitivityPREMIUM1.36
Urban LifestyleOPEN1.33
Healthy LifestyleBALANCE1.3
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for French toast
CountryShare
United States36.3%
Japan7.5%
United Kingdom3.5%

See French toast audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does French toast have in United States?

French toast has an estimated audience of 1,599,071 people in United States, concentrated in California and Texas.

What is the gender split and age of French toast fans?

64.7% of French toast fans are female, 35.3% are male, with an average age of 41.7 years.

Which brands do French toast fans like most?

French toast fans show strongest brand affinity for Sweet (band) (43.18×), Waffle House (12.44×), and Scallop (50.53×) over the country average.

Where do French toast fans live in United States?

French toast fans in United States are most concentrated in California (reach 184,254), Texas (reach 149,894), and Florida (reach 107,571). These three regions account for the largest share of the active audience.

What other brands do French toast fans also like?

Beyond French toast itself, the audience over-indexes on Waffle House (12.44×), Scallop (50.53×), Kimchi (43.8×), and Scone (45.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for French toast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.