Rascasse Audience Intelligence

French toast Audience in United States

A data profile of the people who buy, follow and care about French toast in United States — modelled from more than twelve digital signal sources. French toast has an estimated audience of 1,599,071 people in United States.

#7067among Topic in United States#1009in Food & Beverages

The average French toast fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sweet (band), Waffle House, Scallop, with strongest over-indexing on Sweet (band) (43.18× the country average).

Demographically, the French toast audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical French toast fan in United States is more female, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Sweet (band).

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the French toast profile in United States.

Audience size
1.6M
in United States
Gender
64.7%♀
35.3% male
Age
41.7
average years
Country rank
#16920
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of French toast fans

64.7% are female, 35.3% are male, average age 41.7.

Fig. 02

Gender split

64.7%
Female
35.3%
Male
Demographic split for French toast audience in United States
MetricValue
Female64.7%
Male35.3%
Average age41.7
Estimated audience size1,599,071
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the French toast audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

35.8%

of the worldwide French toast audience comes from United States.

Worldwide audience distribution share by country for French toast
CountryShare
United States35.8%
Japan7.4%
United Kingdom3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the French toast audience in United States is strongest.

Fig. 05

Top regions by affinity

French toast fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~70K3.30×
02Alaska~4K1.21×
03North Dakota~4K1.15×
04Michigan~50K1.11×
05Washington~40K1.09×
06Hawaii~7K1.09×
07Utah~20K1.08×
08Minnesota~20K1.06×
09New York~90K1.05×
10Oregon~20K1.04×
11Montana~5K1.04×
12Georgia~50K1.02×
13Texas~100K1.01×
14North Carolina~50K0.99×
15Kansas~10K0.99×
16Maryland~30K0.98×
17Missouri~30K0.98×
18Iowa~10K0.98×
19Idaho~8K0.98×
20Vermont~3K0.98×
21California~200K0.97×
22Colorado~20K0.97×
23Illinois~50K0.96×
24Wisconsin~20K0.96×
25Maine~5K0.96×
26South Dakota~4K0.96×
27Virginia~40K0.95×
28Indiana~30K0.95×
29New Jersey~40K0.94×
30Oklahoma~20K0.94×
31Nevada~10K0.94×
32Arkansas~10K0.94×
33Arizona~30K0.93×
34Massachusetts~30K0.93×
35Nebraska~7K0.93×
36Florida~100K0.91×
37Pennsylvania~50K0.91×
38Kentucky~20K0.90×
39West Virginia~7K0.89×
40New Hampshire~6K0.89×
41Washington, District of Columbia~4K0.89×
42Tennessee~30K0.88×
43South Carolina~20K0.88×
44Connecticut~10K0.88×
45Ohio~40K0.87×
46Rhode Island~4K0.87×
47Alabama~20K0.86×
48Delaware~4K0.85×
49Mississippi~10K0.84×
50New Mexico~7K0.84×
Fig. 06

Affinity by region

Affinity by region — French toast, United States
0.84×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the French toast audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for French toast audience
#·InterestCategoryAffinity×
01Genki SushiFood & Beverages71.25×
02Thunderdome (music festival)Music & Radio54.57×
03ScallopFood & Beverages50.53×
04Gourmet CafeTopic46.74×
05SconeFood & Beverages45.03×
06KimchiFood & Beverages43.80×
07Sweet (band)Music & Radio43.18×
08Hash brownsFood & Beverages28.70×
09Sushi HouseFood & Beverages28.40×
10Biscoff CookiesFood & Beverages19.05×
11Sears (Mexico)Brand15.65×
12RestorationsMusic & Radio15.57×
13Chocolate LoversFood & Beverages15.16×
14Waffle HouseFood & Beverages12.44×
15Mr. OlympiaSports11.21×
16MuffinFood & Beverages8.61×
17Jersey Mike's SubsFood & Beverages4.48×
18Jimmy John'sFood & Beverages4.07×
19IHOPFood & Beverages3.66×
20SustainabilityPolitics & Society3.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the French toast audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by French toast audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.62×
IndulgenceJOY1.50×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by French toast audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
PatriotismCONSERVATISM0.91×
Risk AppetiteTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does French toast have in United States?

French toast has an estimated audience of 1,599,071 people in United States, concentrated in California and Texas.

02

What is the gender split and age of French toast fans?

64.7% of French toast fans are female, 35.3% are male, with an average age of 41.7 years.

03

Which brands do French toast fans like most?

French toast fans show strongest brand affinity for Sweet (band) (43.18×), Waffle House (12.44×), and Scallop (50.53×) over the country average.

04

Where do French toast fans live in United States?

French toast fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do French toast fans also like?

Beyond French toast itself, the audience over-indexes on Waffle House (12.44×), Scallop (50.53×), Kimchi (43.8×), and Scone (45.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See French toast audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for French toast. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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