Rascasse Audience Intelligence

Sustainability Audience in United States

A data profile of the people who buy, follow and care about Sustainability in United States — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 37,302,508 people in United States.

#459among Topic in United States#31in Politics & Society

The average Sustainability fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trader Joe's, Self care, Local food, with strongest over-indexing on Trader Joe's (1.67× the country average).

Demographically, the Sustainability audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainability fan in United States is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Trader Joe's.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainability profile in United States.

Audience size
37.3M
in United States
Gender
61.2%♀
38.8% male
Age
39.1
average years
Country rank
#644
Topic in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainability fans

61.2% are female, 38.8% are male, average age 39.1.

Fig. 02

Gender split

61.2%
Female
38.8%
Male
Demographic split for Sustainability audience in United States
MetricValue
Female61.2%
Male38.8%
Average age39.1
Estimated audience size37,302,508
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Sustainability audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Sustainability audience comes from United States.

Worldwide audience distribution share by country for Sustainability
CountryShare
United States21.4%
United Kingdom6.4%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainability audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainability fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K1.73×
02Washington, District of Columbia~200K1.47×
03Georgia~1.5M1.27×
04North Carolina~1.5M1.27×
05California~5M1.23×
06Texas~4M1.21×
07New York~2.5M1.21×
08Virginia~1M1.16×
09Maryland~700K1.12×
10New Jersey~1M1.11×
11Massachusetts~800K1.11×
12Vermont~70K1.11×
13Arizona~800K1.10×
14Louisiana~500K1.08×
15South Carolina~600K1.07×
16Florida~2.5M1.06×
17Illinois~1.5M1.06×
18Connecticut~400K1.06×
19Pennsylvania~1.5M1.04×
20Kentucky~500K1.03×
21Washington~800K1.01×
22Kansas~300K1.01×
23Rhode Island~100K1.00×
24Delaware~100K1.00×
25Colorado~600K0.99×
26Mississippi~300K0.99×
27Indiana~700K0.97×
28Iowa~300K0.97×
29Oregon~400K0.96×
30Michigan~900K0.95×
31New Hampshire~100K0.95×
32New Mexico~200K0.94×
33Wisconsin~500K0.92×
34Minnesota~500K0.91×
35Oklahoma~400K0.91×
36Arkansas~300K0.91×
37Nebraska~200K0.91×
38South Dakota~80K0.91×
39Missouri~500K0.90×
40Ohio~1M0.89×
41Alabama~500K0.89×
42West Virginia~200K0.88×
43North Dakota~70K0.86×
44Tennessee~600K0.85×
45Nevada~300K0.85×
46Maine~100K0.85×
47Alaska~70K0.83×
48Montana~80K0.79×
49Utah~300K0.78×
50Idaho~100K0.74×
Fig. 06

Affinity by region

Affinity by region — Sustainability, United States
0.74×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainability audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainability audience
#·InterestCategoryAffinity×
01EnvironmentalismPolitics & Society2.21×
02HouseplantHome & Garden2.10×
03ClimatePolitics & Society2.00×
04Art exhibitionArts & Culture1.96×
05Organic productFood & Beverages1.91×
06Self-loveHealth1.80×
07AnthropologieShopping1.79×
08Local foodFood & Beverages1.74×
09Trader Joe'sShopping1.67×
10Organic farmingFood & Beverages1.67×
11ActivismPolitics & Society1.66×
12Cat foodPets & Animals1.66×
13Self careHealth1.64×
14LivemusicMusic & Radio1.59×
15CookbookFood & Beverages1.56×
16IllustrationArts & Culture1.54×
17KittenPets & Animals1.54×
18EtsyFashion & Accessoires1.52×
19PlasticHome & Garden1.52×
20MuseumArts & Culture1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainability audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainability audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.86×
Design AffinityPREMIUM1.47×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainability audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Need for SecurityCONSERVATISM0.88×
Price SensitivityPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainability have in United States?

Sustainability has an estimated audience of 37,302,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sustainability fans?

61.2% of Sustainability fans are female, 38.8% are male, with an average age of 39.1 years.

03

Which brands do Sustainability fans like most?

Sustainability fans show strongest brand affinity for Trader Joe's (1.67×), Self care (1.64×), and Local food (1.74×) over the country average.

04

Where do Sustainability fans live in United States?

Sustainability fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Sustainability fans also like?

Beyond Sustainability itself, the audience over-indexes on Self care (1.64×), Local food (1.74×), Self-love (1.8×), and Etsy (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Sustainability audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →