Sustainability Audience in United States

Sustainability logo

Sustainability has an estimated audience of 37,302,508 people in United States. 61.2% are female, 38.8% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Self care, Local food, Self-love, Etsy, Climate.

The average Sustainability fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Self care, Local food, Self-love, with strongest over-indexing on Self care (1.64× the country average). Demographically, the Sustainability audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Sustainability fans

Demographic split for Sustainability audience in United States
MetricValue
Female61.2%
Male38.8%
Average age39.1
Estimated audience size37,302,508

Audience persona

The typical Sustainability fan in United States is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Self care.

Top regions in United States

Top regions ranked by reach for Sustainability in United States
RegionReachAffinity
California5,537,7521.35×
Texas3,636,6761.13×
Florida2,887,2721.14×
New York2,786,7141.34×
Georgia1,459,0761.27×
Illinois1,371,8561.1×
Pennsylvania1,350,3581.08×
North Carolina1,306,0941.16×
New Jersey1,111,6801.17×
Ohio1,090,5640.95×
Virginia1,051,1221.16×
Michigan997,3561.02×
Massachusetts903,1451.23×
Arizona883,3241.16×
Washington836,7001.12×
Maryland732,9831.14×
Tennessee671,0150.9×
Indiana649,1110.95×
Colorado618,7741.05×
Missouri535,8920.89×
South Carolina532,9700.95×
Wisconsin532,7770.95×
Minnesota488,2200.91×
Louisiana471,3720.98×
Alabama450,3200.86×
Oregon442,1001.03×
Connecticut402,6931.08×
Kentucky376,5560.81×
Oklahoma320,3980.77×
Iowa308,3691×
Nevada293,3230.81×
Hawaii283,8061.77×
Mississippi271,1220.88×
Arkansas266,8880.87×
Utah265,8460.8×
Kansas249,2910.85×
Washington, District of Columbia194,9421.74×
Nebraska156,1190.83×
New Mexico153,1460.82×
New Hampshire148,6761.01×
West Virginia147,4240.85×
Idaho135,7840.73×
Rhode Island123,4041.04×
Maine109,2880.82×
Delaware94,6470.92×
Montana74,4780.72×
South Dakota68,8970.8×
Vermont68,8001.05×
North Dakota59,3800.77×
Alaska54,0200.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainability audience
BrandAffinityCategory
Self care1.64×Health
Local food1.74×Food & Beverages
Self-love1.8×Health
Etsy1.52×Fashion & Accessoires
Climate2×Politics & Society
Activism1.66×Politics & Society
Environmentalism2.21×Politics & Society
Houseplant2.1×Home & Garden
Plastic1.52×Home & Garden
Livemusic1.59×Music & Radio
The Gilded Age1.52×Movies & TV
Organic farming1.67×Food & Beverages
Illustration1.54×Arts & Culture
Anthropologie1.79×Shopping
Museum1.51×Arts & Culture
Art exhibition1.96×Arts & Culture
Organic product1.91×Food & Beverages
Cat food1.66×Pets & Animals
Kitten1.54×Pets & Animals
Cookbook1.56×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainability audience
TraitClusterScore
SustainabilityBALANCE2.34
Design AffinityPREMIUM1.81
Luxury OrientationPREMIUM1.5
Healthy LifestyleBALANCE1.37
DIY MentalityTHRILL1.25
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Sustainability
CountryShare
United States21.5%
United Kingdom6.4%
Germany5.7%

See Sustainability audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Sustainability have in United States?

Sustainability has an estimated audience of 37,302,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Sustainability fans?

61.2% of Sustainability fans are female, 38.8% are male, with an average age of 39.1 years.

Which brands do Sustainability fans like most?

Sustainability fans show strongest brand affinity for Self care (1.64×), Local food (1.74×), and Self-love (1.8×) over the country average.

Where do Sustainability fans live in United States?

Sustainability fans in United States are most concentrated in California (reach 5,537,752), Texas (reach 3,636,676), and Florida (reach 2,887,272). These three regions account for the largest share of the active audience.

What other brands do Sustainability fans also like?

Beyond Sustainability itself, the audience over-indexes on Local food (1.74×), Self-love (1.8×), Etsy (1.52×), and Climate (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.