Plastic Audience in United States

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Plastic has an estimated audience of 38,010,528 people in United States. 57.4% are female, 42.6% are male, average age 41.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Plastic fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (14.95× the country average). Demographically, the Plastic audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plastic fans

Demographic split for Plastic audience in United States
MetricValue
Female57.4%
Male42.6%
Average age41.8
Estimated audience size38,010,528

Audience persona

The typical Plastic fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Plastic in United States
RegionReachAffinity
California5,389,3151.29×
Texas3,519,5521.08×
Florida2,688,4401.04×
New York2,144,1491.01×
Ohio1,442,0141.23×
Illinois1,363,7811.08×
Michigan1,306,8111.31×
Pennsylvania1,269,9060.99×
North Carolina1,198,2541.05×
Georgia1,193,4891.02×
New Jersey913,4030.94×
Virginia906,6390.98×
Washington896,7971.18×
Tennessee853,6811.12×
Arizona838,3231.08×
Indiana792,5241.14×
Massachusetts660,9340.88×
Wisconsin641,0631.12×
Maryland614,3200.94×
Missouri611,5311×
South Carolina591,8671.03×
Kentucky588,0751.23×
Colorado559,4640.93×
Minnesota556,9271.02×
Alabama534,8551.01×
Oregon519,5991.19×
Louisiana486,9640.99×
Oklahoma425,0701.01×
Utah370,4901.09×
Connecticut353,4830.93×
Kansas332,2771.11×
Nevada329,6460.9×
Arkansas313,3241×
Mississippi309,0430.99×
Iowa297,6090.95×
New Mexico195,4441.03×
Idaho180,3220.95×
West Virginia178,9971.01×
Nebraska174,4320.92×
Hawaii144,0600.88×
New Hampshire136,4730.91×
Maine124,7700.92×
Rhode Island106,8120.88×
Washington, District of Columbia104,6440.92×
Montana100,1020.95×
Delaware77,0200.73×
Alaska71,3340.88×
South Dakota69,8620.8×
North Dakota59,2770.76×
Vermont57,7580.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plastic audience
BrandAffinityCategory
Goop14.95×Internet & Social Media
Governor of Michigan16.41×Politics & Society
Vocal harmony9.41×Music & Radio
Grinch7.53×Movies & TV
Wok11.79×Food & Beverages
Google Home10.98×Technology & Electronics
Hibachi12.43×Food & Beverages
Cherish (group)15.87×Music & Radio
headspace13.55×Health
Grace Slick12.66×Music & Radio
Israel2.72×Travel & Leisure
Fairy godmother9.37×Literature
Hipster11.67×Politics & Society
No Escape (1994 film)12.24×Movies & TV
El Paso County, Colorado13.59×Travel & Leisure
Guitarist (magazine)11.4×Music & Radio
Kikar HaShabbat15.96×News
TV Fanatic10.16×Movies & TV
La Jolla8.7×Travel & Leisure
Gift registry12.06×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plastic audience
TraitClusterScore
SustainabilityBALANCE1.75
ExtroversionTHRILL1.38
Design AffinityPREMIUM1.34
Early Adopter MentalityPOWER1.29
DIY MentalityTHRILL1.28
Sports ActivityPOWER1.26

Worldwide distribution

Worldwide audience distribution share by country for Plastic
CountryShare
United States23.6%
United Kingdom6.4%
Italy4.5%

See Plastic audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Plastic have in United States?

Plastic has an estimated audience of 38,010,528 people in United States, concentrated in California and Texas.

What is the gender split and age of Plastic fans?

57.4% of Plastic fans are female, 42.6% are male, with an average age of 41.8 years.

Which brands do Plastic fans like most?

Plastic fans show strongest brand affinity for Goop (14.95×), Governor of Michigan (16.41×), and Vocal harmony (9.41×) over the country average.

Where do Plastic fans live in United States?

Plastic fans in United States are most concentrated in California (reach 5,389,315), Texas (reach 3,519,552), and Florida (reach 2,688,440). These three regions account for the largest share of the active audience.

What other brands do Plastic fans also like?

Beyond Plastic itself, the audience over-indexes on Governor of Michigan (16.41×), Vocal harmony (9.41×), Grinch (7.53×), and Wok (11.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.