Rascasse Audience Intelligence

Plastic Audience in United States

A data profile of the people who buy, follow and care about Plastic in United States — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 38,010,528 people in United States.

#445among Topic in United States#38in Home & Garden

The average Plastic fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Trousers, with strongest over-indexing on Planet Fitness (1.59× the country average).

Demographically, the Plastic audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Sustainability, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plastic fan in United States is more female, around 41.8 years old, with strong Sustainability tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plastic profile in United States.

Audience size
38M
in United States
Gender
57.4%♀
42.6% male
Age
41.8
average years
Country rank
#623
Topic in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plastic fans

57.4% are female, 42.6% are male, average age 41.8.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Plastic audience in United States
MetricValue
Female57.4%
Male42.6%
Average age41.8
Estimated audience size38,010,528
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Plastic audience in United States
Age bracketShare%
16-1913%
20-2919%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

23.6%

of the worldwide Plastic audience comes from United States.

Worldwide audience distribution share by country for Plastic
CountryShare
United States23.6%
United Kingdom6.4%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plastic audience in United States is strongest.

Fig. 05

Top regions by affinity

Plastic fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~600K1.26×
02California~5M1.21×
03Michigan~1M1.19×
04Ohio~1.5M1.15×
05Indiana~800K1.15×
06Wisconsin~600K1.13×
07Oregon~500K1.12×
08Kansas~300K1.12×
09West Virginia~200K1.11×
10Missouri~700K1.09×
11Utah~400K1.07×
12South Carolina~600K1.06×
13Louisiana~500K1.06×
14Arkansas~300K1.06×
15Texas~3.5M1.05×
16Washington~800K1.05×
17Tennessee~800K1.04×
18Alabama~600K1.04×
19Illinois~1.5M1.03×
20North Carolina~1M1.03×
21Oklahoma~400K1.03×
22New Mexico~200K1.03×
23Iowa~300K1.02×
24Pennsylvania~1.5M1.01×
25Georgia~1M1.01×
26Mississippi~300K1.01×
27Idaho~200K1.01×
28Florida~2.5M1.00×
29Arizona~800K1.00×
30Minnesota~500K0.98×
31Nebraska~200K0.98×
32Maine~100K0.98×
33Hawaii~200K0.97×
34South Dakota~80K0.97×
35Montana~100K0.96×
36New Hampshire~100K0.95×
37New Jersey~900K0.94×
38Virginia~900K0.94×
39New York~2M0.93×
40Connecticut~400K0.93×
41Maryland~600K0.92×
42Alaska~70K0.92×
43Rhode Island~100K0.91×
44Vermont~60K0.90×
45Colorado~500K0.89×
46North Dakota~70K0.88×
47Nevada~300K0.87×
48Delaware~90K0.86×
49Massachusetts~600K0.85×
50Washington, District of Columbia~90K0.82×
Fig. 06

Affinity by region

Affinity by region — Plastic, United States
0.82×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plastic audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plastic audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family2.30×
02Child developmentBusiness & Career1.96×
03Made in USABusiness & Career1.85×
04Real propertyHome & Garden1.77×
05WeavingFashion & Accessoires1.74×
06DoughFood & Beverages1.71×
07Millie Bobby BrownMovies & TV1.70×
08InnovationBusiness & Career1.66×
09CountertopHome & Garden1.66×
10CabinetryHome & Garden1.64×
11HatFashion & Accessoires1.60×
12Planet FitnessSports1.59×
13MeteorologyHome & Garden1.59×
14CarpetHome & Garden1.57×
15Natural skin careBeauty & Wellness1.57×
16TrousersFashion & Accessoires1.55×
17DrawingHome & Garden1.53×
18SustainabilityPolitics & Society1.52×
19Vintage clothingFashion & Accessoires1.52×
20NeuroscienceBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plastic audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plastic audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.53×
DIY MentalityTHRILL1.28×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plastic audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.86×
Family OrientationCONSERVATISM0.89×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plastic have in United States?

Plastic has an estimated audience of 38,010,528 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plastic fans?

57.4% of Plastic fans are female, 42.6% are male, with an average age of 41.8 years.

03

Which brands do Plastic fans like most?

Plastic fans show strongest brand affinity for Planet Fitness (1.59×), Diaper bag (2.3×), and Trousers (1.55×) over the country average.

04

Where do Plastic fans live in United States?

Plastic fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Plastic fans also like?

Beyond Plastic itself, the audience over-indexes on Diaper bag (2.3×), Trousers (1.55×), Real property (1.77×), and Drawing (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Plastic audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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