Plastic Audience in Canada
Plastic has an estimated audience of 4,279,754 people in Canada. 57.4% are female, 42.6% are male, average age 42.6. Top regions: Ontario, British Columbia, Alberta. Top brand affinities: Sustainability, Blanket, Museum, Duvet, Vintage clothing.
The average Plastic fan in Canada is 42.6 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Alberta. Top brand affinities include Sustainability, Blanket, Museum, with strongest over-indexing on Sustainability (1.62× the country average). Demographically, the Plastic audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plastic fans
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.6 |
| Estimated audience size | 4,279,754 |
Audience persona
The typical Plastic fan in Canada is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainability.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,433,874 | 1.36× |
| British Columbia | 812,895 | 1.27× |
| Alberta | 606,590 | 1.15× |
| Quebec | 501,043 | 0.49× |
| Manitoba | 189,377 | 1.18× |
| Saskatchewan | 158,489 | 1.17× |
| Nova Scotia | 135,097 | 1.06× |
| New Brunswick | 96,747 | 0.98× |
| Newfoundland and Labrador | 54,442 | 0.84× |
| Prince Edward Island | 17,697 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainability | 1.62× | Politics & Society |
| Blanket | 2.74× | Home & Garden |
| Museum | 1.58× | Arts & Culture |
| Duvet | 5.07× | Home & Garden |
| Vintage clothing | 1.66× | Fashion & Accessoires |
| Etsy | 1.56× | Fashion & Accessoires |
| Contemporary art | 1.54× | Arts & Culture |
| Art exhibition | 1.6× | Arts & Culture |
| Natural skin care | 1.57× | Beauty & Wellness |
| Eyewear | 1.71× | Fashion & Accessoires |
| Zero waste | 2.09× | Home & Garden |
| Non-alcoholic beverage | 1.82× | Food & Beverages |
| Leonardo DiCaprio | 1.71× | Movies & TV |
| Keanu Reeves | 1.68× | Movies & TV |
| Bored Panda | 1.83× | Internet & Social Media |
| Flea market | 2.1× | Home & Garden |
| Crowdfunding | 1.57× | Business & Career |
| Minnesota Wild | 2.04× | Sports |
| Laundry detergent | 1.98× | Home & Garden |
| Film festival | 1.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.54 |
| Extroversion | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
| Individualism | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.18 |
| Indulgence | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
See Plastic audiences in other countries
More Home & Garden audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Plastic have in Canada?
Plastic has an estimated audience of 4,279,754 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Plastic fans?
57.4% of Plastic fans are female, 42.6% are male, with an average age of 42.6 years.
Which brands do Plastic fans like most?
Plastic fans show strongest brand affinity for Sustainability (1.62×), Blanket (2.74×), and Museum (1.58×) over the country average.
Where do Plastic fans live in Canada?
Plastic fans in Canada are most concentrated in Ontario (reach 2,433,874), British Columbia (reach 812,895), and Alberta (reach 606,590). These three regions account for the largest share of the active audience.
What other brands do Plastic fans also like?
Beyond Plastic itself, the audience over-indexes on Blanket (2.74×), Museum (1.58×), Duvet (5.07×), and Vintage clothing (1.66×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.