A data profile of the people who buy, follow and care about Plastic in Canada — modelled from more than twelve digital signal sources. Plastic has an estimated audience of 4,279,754 people in Canada.
The average Plastic fan in Canada is 42.6 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Alberta.
Top brand affinities include Sustainability, Blanket, Museum, with strongest over-indexing on Sustainability (1.62× the country average).
Demographically, the Plastic audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Sustainability, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Plastic fan in Canada is more female, around 42.6 years old, with strong Sustainability tendencies and a notable affinity for Sustainability.
The key figures that characterise the Plastic profile in Canada.
57.4% are female, 42.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 42.6 |
| Estimated audience size | 4,279,754 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Plastic audience comes from Canada.
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 6.4% |
| Italy | 4.5% |
Where the Plastic audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2.5M | 1.36× | |
| 02 | British Columbia | ~800K | 1.27× | |
| 03 | Manitoba | ~200K | 1.18× | |
| 04 | Saskatchewan | ~200K | 1.17× | |
| 05 | Alberta | ~600K | 1.15× | |
| 06 | Nova Scotia | ~100K | 1.06× | |
| 07 | New Brunswick | ~100K | 0.98× | |
| 08 | Newfoundland and Labrador | ~50K | 0.84× | |
| 09 | Prince Edward Island | ~20K | 0.84× | |
| 10 | Quebec | ~500K | 0.49× |
The strongest cross-interests of the Plastic audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 5.07× | ||
| 02 | Blanket | Home & Garden | 2.74× | ||
| 03 | Flea market | Home & Garden | 2.10× | ||
| 04 | Zero waste | Home & Garden | 2.09× | ||
| 05 | Minnesota Wild | Sports | 2.04× | ||
| 06 | Laundry detergent | Home & Garden | 1.98× | ||
| 07 | Bored Panda | Internet & Social Media | 1.83× | ||
| 08 | Non-alcoholic beverage | Food & Beverages | 1.82× | ||
| 09 | Eyewear | Fashion & Accessoires | 1.71× | ||
| 10 | Leonardo DiCaprio | Movies & TV | 1.71× | ||
| 11 | Keanu Reeves | Movies & TV | 1.68× | ||
| 12 | Vintage clothing | Fashion & Accessoires | 1.66× | ||
| 13 | Sustainability | Politics & Society | 1.62× | ||
| 14 | Art exhibition | Arts & Culture | 1.60× | ||
| 15 | Museum | Arts & Culture | 1.58× | ||
| 16 | Natural skin care | Beauty & Wellness | 1.57× | ||
| 17 | Crowdfunding | Business & Career | 1.57× | ||
| 18 | Etsy | Fashion & Accessoires | 1.56× | ||
| 19 | Contemporary art | Arts & Culture | 1.54× | ||
| 20 | Film festival | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.54× | |
| Extroversion | THRILL | 1.24× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.85× | |
| Need for Security | CONSERVATISM | 0.90× | |
| Price Sensitivity | PREMIUM | 0.90× |
Plastic has an estimated audience of 4,279,754 people in Canada, concentrated in Ontario and British Columbia.
57.4% of Plastic fans are female, 42.6% are male, with an average age of 42.6 years.
Plastic fans show strongest brand affinity for Sustainability (1.62×), Blanket (2.74×), and Museum (1.58×) over the country average.
Plastic fans in Canada are most concentrated in Ontario (reach ~2.5M), British Columbia (reach ~800K), and Alberta (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Plastic itself, the audience over-indexes on Blanket (2.74×), Museum (1.58×), Duvet (5.07×), and Vintage clothing (1.66×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Plastic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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