Sustainability Audience in Canada
Sustainability has an estimated audience of 4,888,861 people in Canada. 60.1% are female, 39.9% are male, average age 38.2. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: Environmentalism, Local food, Plastic, Natural product, Organic product.
The average Sustainability fan in Canada is 38.2 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include Environmentalism, Local food, Plastic, with strongest over-indexing on Environmentalism (2.2× the country average). Demographically, the Sustainability audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sustainability fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 38.2 |
| Estimated audience size | 4,888,861 |
Audience persona
The typical Sustainability fan in Canada is more female, around 38.2 years old, with strong Patriotism tendencies and a notable affinity for Environmentalism.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,395,145 | 1.66× |
| British Columbia | 1,035,363 | 1.42× |
| Quebec | 810,213 | 0.69× |
| Alberta | 748,806 | 1.24× |
| Manitoba | 202,764 | 1.11× |
| Saskatchewan | 156,984 | 1.01× |
| Nova Scotia | 140,672 | 0.97× |
| New Brunswick | 92,398 | 0.82× |
| Newfoundland and Labrador | 55,902 | 0.75× |
| Prince Edward Island | 20,184 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Environmentalism | 2.2× | Politics & Society |
| Local food | 1.5× | Food & Beverages |
| Plastic | 1.62× | Home & Garden |
| Natural product | 1.58× | Food & Beverages |
| Organic product | 1.86× | Food & Beverages |
| Sustainable living | 2.31× | Home & Garden |
| Zero waste | 2.6× | Home & Garden |
| Self-love | 1.55× | Health |
| Organic farming | 1.56× | Food & Beverages |
| Activism | 1.59× | Politics & Society |
| Social movement | 1.74× | Politics & Society |
| Houseplant | 1.83× | Home & Garden |
| Etsy | 1.51× | Fashion & Accessoires |
| Landscape design | 1.56× | Business & Career |
| Recycling | 1.7× | Home & Garden |
| Sustainable fashion | 2.44× | Fashion & Accessoires |
| Social change | 1.78× | Politics & Society |
| Animal rights | 1.5× | Politics & Society |
| Self-help | 1.54× | Health |
| Landfill | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.19 |
| Spirituality | BALANCE | 1.14 |
| Need for Security | CONSERVATISM | 1.13 |
| Design Affinity | PREMIUM | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
See Sustainability audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Sustainability have in Canada?
Sustainability has an estimated audience of 4,888,861 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of Sustainability fans?
60.1% of Sustainability fans are female, 39.9% are male, with an average age of 38.2 years.
Which brands do Sustainability fans like most?
Sustainability fans show strongest brand affinity for Environmentalism (2.2×), Local food (1.5×), and Plastic (1.62×) over the country average.
Where do Sustainability fans live in Canada?
Sustainability fans in Canada are most concentrated in Ontario (reach 3,395,145), British Columbia (reach 1,035,363), and Quebec (reach 810,213). These three regions account for the largest share of the active audience.
What other brands do Sustainability fans also like?
Beyond Sustainability itself, the audience over-indexes on Local food (1.5×), Plastic (1.62×), Natural product (1.58×), and Organic product (1.86×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.