A data profile of the people who buy, follow and care about Sustainability in Brazil — modelled from more than twelve digital signal sources. Sustainability has an estimated audience of 7,401,393 people in Brazil.
The average Sustainability fan in Brazil is 40.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
Top brand affinities include Barbie, Organic farming, Women's clothing, with strongest over-indexing on Barbie (1.9× the country average).
Demographically, the Sustainability audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Sustainability fan in Brazil is more female, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Barbie.
The key figures that characterise the Sustainability profile in Brazil.
62.2% are female, 37.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 40.9 |
| Estimated audience size | 7,401,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Sustainability audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.4% |
| United Kingdom | 6.4% |
| Germany | 5.7% |
Where the Sustainability audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Federal District | ~200K | 1.42× | |
| 02 | São Paulo | ~2.5M | 1.27× | |
| 03 | Rio de Janeiro | ~800K | 1.16× | |
| 04 | Rio Grande do Sul | ~500K | 1.16× | |
| 05 | Paraná | ~500K | 1.07× | |
| 06 | Pará | ~300K | 1.06× | |
| 07 | Paraíba | ~200K | 1.06× | |
| 08 | Roraima | ~20K | 1.04× | |
| 09 | Santa Catarina | ~300K | 1.03× | |
| 10 | Sergipe | ~80K | 1.03× | |
| 11 | Pernambuco | ~300K | 1.02× | |
| 12 | Rio Grande do Norte | ~100K | 1.01× | |
| 13 | Amapá | ~30K | 1.01× | |
| 14 | Mato Grosso do Sul | ~100K | 0.99× | |
| 15 | Acre | ~30K | 0.99× | |
| 16 | Piauí | ~100K | 0.98× | |
| 17 | Minas Gerais | ~700K | 0.96× | |
| 18 | Bahia | ~500K | 0.96× | |
| 19 | Amazonas | ~100K | 0.96× | |
| 20 | Tocantins | ~50K | 0.96× | |
| 21 | Espírito Santo | ~100K | 0.94× | |
| 22 | Rondônia | ~60K | 0.94× | |
| 23 | Ceará | ~300K | 0.93× | |
| 24 | Maranhão | ~200K | 0.93× | |
| 25 | Alagoas | ~100K | 0.93× | |
| 26 | Mato Grosso | ~100K | 0.89× | |
| 27 | Goiás | ~200K | 0.84× |
The strongest cross-interests of the Sustainability audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic product | Food & Beverages | 2.22× | ||
| 02 | Organic farming | Food & Beverages | 2.08× | ||
| 03 | Anti-aging cream | Beauty & Wellness | 2.08× | ||
| 04 | Natural product | Food & Beverages | 1.95× | ||
| 05 | Child care | Kids & Family | 1.92× | ||
| 06 | Barbie | Movies & TV | 1.90× | ||
| 07 | Deal of the day | Shopping | 1.88× | ||
| 08 | Child development | Business & Career | 1.86× | ||
| 09 | Discounts and allowances | Shopping | 1.76× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.75× | ||
| 11 | Chocolate cake | Food & Beverages | 1.73× | ||
| 12 | Discounting | Shopping | 1.68× | ||
| 13 | Organic food | Food & Beverages | 1.65× | ||
| 14 | Skin care | Beauty & Wellness | 1.63× | ||
| 15 | Healthy diet | Health | 1.56× | ||
| 16 | Dresses | Fashion & Accessoires | 1.54× | ||
| 17 | mulheres | Movies & TV | 1.53× | ||
| 18 | Coupons | Shopping | 1.51× | ||
| 19 | Handbags | Fashion & Accessoires | 1.51× | ||
| 20 | Women's clothing | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.51× | |
| Price Sensitivity | PREMIUM | 1.38× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Need for Security | CONSERVATISM | 0.85× | |
| Career Orientation | POWER | 0.88× |
Sustainability has an estimated audience of 7,401,393 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
62.2% of Sustainability fans are female, 37.8% are male, with an average age of 40.9 years.
Sustainability fans show strongest brand affinity for Barbie (1.9×), Organic farming (2.08×), and Women's clothing (1.5×) over the country average.
Sustainability fans in Brazil are most concentrated in São Paulo (reach ~2.5M), Rio de Janeiro (reach ~800K), and Minas Gerais (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Sustainability itself, the audience over-indexes on Organic farming (2.08×), Women's clothing (1.5×), Discounting (1.68×), and Deal of the day (1.88×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Sustainability. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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