Healthy diet Audience in Brazil

Healthy diet has an estimated audience of 12,458,538 people in Brazil. 72.3% are female, 27.7% are male, average age 44.1. Top brand affinities: Nature, Family, Preta Gil, Happiness, Social media.

Top brand affinities include Nature, Family, Preta Gil, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Healthy diet audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.

Category: Health · Type: Topic

Demographics of Healthy diet fans

Demographic split for Healthy diet audience in Brazil
MetricValue
Female72.3%
Male27.7%
Average age44.1
Estimated audience size12,458,538

Audience persona

The typical Healthy diet fan in Brazil is more female, around 44.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nature.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Healthy diet audience
BrandAffinityCategory
Nature1.81×Home & Garden
Family1.67×Kids & Family
Preta Gil1.72×Music & Radio
Happiness1.89×Health
Social media1.57×Business & Career
Kitchen1.6×Home & Garden
Spas1.93×Beauty & Wellness
Electrolux2.07×Home & Garden
Organic farming1.98×Food & Beverages
Sport Club do Recife1.8×Sports
Fast food1.51×Food & Beverages
Email1.52×Technology & Electronics
Organic food1.75×Food & Beverages
Anti-aging cream2.14×Beauty & Wellness
Pizza1.64×Food & Beverages
Real property1.64×Home & Garden
Telegram1.86×Internet & Social Media
mulheres1.74×Movies & TV
TripAdvisor2.11×Travel & Leisure
Apartment1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Healthy diet audience
TraitClusterScore
Healthy LifestyleBALANCE1.61
Design AffinityPREMIUM1.48
MindfulnessBALANCE1.41
CreativityOPEN1.24
Quality AwarenessPREMIUM1.23
IndulgenceJOY1.22

Worldwide distribution

Worldwide audience distribution share by country for Healthy diet
CountryShare
United States20.1%
Brazil5.5%
United Kingdom4.7%

See Healthy diet audiences in other countries

More Health audiences in Brazil

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.