Healthy diet Audience in Brazil
Healthy diet has an estimated audience of 12,458,538 people in Brazil. 72.3% are female, 27.7% are male, average age 44.1. Top brand affinities: Nature, Family, Preta Gil, Happiness, Social media.
Top brand affinities include Nature, Family, Preta Gil, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Healthy diet audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Category: Health · Type: Topic
Demographics of Healthy diet fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 44.1 |
| Estimated audience size | 12,458,538 |
Audience persona
The typical Healthy diet fan in Brazil is more female, around 44.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Family | 1.67× | Kids & Family |
| Preta Gil | 1.72× | Music & Radio |
| Happiness | 1.89× | Health |
| Social media | 1.57× | Business & Career |
| Kitchen | 1.6× | Home & Garden |
| Spas | 1.93× | Beauty & Wellness |
| Electrolux | 2.07× | Home & Garden |
| Organic farming | 1.98× | Food & Beverages |
| Sport Club do Recife | 1.8× | Sports |
| Fast food | 1.51× | Food & Beverages |
| 1.52× | Technology & Electronics | |
| Organic food | 1.75× | Food & Beverages |
| Anti-aging cream | 2.14× | Beauty & Wellness |
| Pizza | 1.64× | Food & Beverages |
| Real property | 1.64× | Home & Garden |
| Telegram | 1.86× | Internet & Social Media |
| mulheres | 1.74× | Movies & TV |
| TripAdvisor | 2.11× | Travel & Leisure |
| Apartment | 1.52× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.48 |
| Mindfulness | BALANCE | 1.41 |
| Creativity | OPEN | 1.24 |
| Quality Awareness | PREMIUM | 1.23 |
| Indulgence | JOY | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
See Healthy diet audiences in other countries
More Health audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.