Healthy diet Audience in United Kingdom
Healthy diet has an estimated audience of 10,751,116 people in United Kingdom. 68.7% are female, 31.3% are male, average age 45.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Purchase discount, Luxury yacht, Costco, Do it yourself (DIY), Aldi.
The average Healthy diet fan in United Kingdom is 45.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Purchase discount, Luxury yacht, Costco, with strongest over-indexing on Purchase discount (4.14× the country average). Demographically, the Healthy diet audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Healthy diet fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 45.7 |
| Estimated audience size | 10,751,116 |
Audience persona
The typical Healthy diet fan in United Kingdom is more female, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Purchase discount.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 8,063,337 | 0.93× |
| South East | 1,443,918 | 1× |
| Yorkshire and the Humber | 1,194,097 | 1.38× |
| Wales | 842,142 | 1.37× |
| South West | 760,538 | 0.86× |
| East of England | 750,344 | 0.76× |
| West Midlands | 713,327 | 1.55× |
| Scotland | 650,031 | 0.67× |
| East Midlands | 617,696 | 0.82× |
| North West | 533,279 | 0.46× |
| North East | 487,318 | 1.17× |
| Northern Ireland | 339,192 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Purchase discount | 4.14× | Shopping |
| Luxury yacht | 3.18× | Travel & Leisure |
| Costco | 2.1× | Shopping |
| Do it yourself (DIY) | 1.5× | Home & Garden |
| Aldi | 1.54× | Shopping |
| Expensive Taste | 2.29× | Business & Career |
| Home business | 3.58× | Business & Career |
| TUI | 1.68× | Travel & Leisure |
| Home Bargains | 1.6× | Shopping |
| Local food | 1.95× | Food & Beverages |
| Vegetable | 1.7× | Food & Beverages |
| Christmas Gift | 3.8× | Kids & Family |
| Ocado | 1.78× | Shopping |
| Mango | 3.06× | Shopping |
| Plant-based diet | 3.05× | Health |
| Love & Sex | 3.92× | Kids & Family |
| Longchamp | 3.93× | Fashion & Accessoires |
| La Roche-Posay | 4.07× | Beauty & Wellness |
| DeviantArt | 2.48× | Internet & Social Media |
| Lingerie | 1.75× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.48 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Price Sensitivity | PREMIUM | 1.32 |
| Mindfulness | BALANCE | 1.3 |
| Luxury Orientation | PREMIUM | 1.3 |
| Convenience Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
See Healthy diet audiences in other countries
More Health audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Healthy diet have in United Kingdom?
Healthy diet has an estimated audience of 10,751,116 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Healthy diet fans?
68.7% of Healthy diet fans are female, 31.3% are male, with an average age of 45.7 years.
Which brands do Healthy diet fans like most?
Healthy diet fans show strongest brand affinity for Purchase discount (4.14×), Luxury yacht (3.18×), and Costco (2.1×) over the country average.
Where do Healthy diet fans live in United Kingdom?
Healthy diet fans in United Kingdom are most concentrated in England (reach 8,063,337), South East (reach 1,443,918), and Yorkshire and the Humber (reach 1,194,097). These three regions account for the largest share of the active audience.
What other brands do Healthy diet fans also like?
Beyond Healthy diet itself, the audience over-indexes on Luxury yacht (3.18×), Costco (2.1×), Do it yourself (DIY) (1.5×), and Aldi (1.54×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.