A data profile of the people who buy, follow and care about Healthy diet in United Kingdom — modelled from more than twelve digital signal sources. Healthy diet has an estimated audience of 10,751,116 people in United Kingdom.
The average Healthy diet fan in United Kingdom is 45.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Do it yourself (DIY), Organic food, Local food, with strongest over-indexing on Do it yourself (DIY) (1.56× the country average).
Demographically, the Healthy diet audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Healthy diet fan in United Kingdom is more female, around 45.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Healthy diet profile in United Kingdom.
68.7% are female, 31.3% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 45.7 |
| Estimated audience size | 10,751,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Healthy diet audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.1% |
| Brazil | 5.5% |
| United Kingdom | 4.7% |
Where the Healthy diet audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~700K | 1.49× | |
| 02 | Yorkshire and the Humber | ~1M | 1.32× | |
| 03 | Wales | ~800K | 1.29× | |
| 04 | North East | ~500K | 1.11× | |
| 05 | Northern Ireland | ~300K | 1.02× | |
| 06 | South East | ~1.5M | 1.00× | |
| 07 | England | ~8M | 0.93× | |
| 08 | South West | ~800K | 0.90× | |
| 09 | East Midlands | ~700K | 0.89× | |
| 10 | East of England | ~800K | 0.83× | |
| 11 | Scotland | ~700K | 0.74× | |
| 12 | North West | ~800K | 0.66× |
The strongest cross-interests of the Healthy diet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diet food | Food & Beverages | 2.80× | ||
| 02 | Pandora | Fashion & Accessoires | 2.73× | ||
| 03 | Plant-based diet | Health | 2.67× | ||
| 04 | Gluten-free diet | Food & Beverages | 2.18× | ||
| 05 | Local food | Food & Beverages | 2.00× | ||
| 06 | Fast casual restaurants | Food & Beverages | 1.93× | ||
| 07 | Organic food | Food & Beverages | 1.86× | ||
| 08 | Manicure | Beauty & Wellness | 1.79× | ||
| 09 | Volunteering | Politics & Society | 1.76× | ||
| 10 | Organic farming | Food & Beverages | 1.76× | ||
| 11 | Natural skin care | Beauty & Wellness | 1.74× | ||
| 12 | Gymshark | Sports | 1.64× | ||
| 13 | Philanthropy | Arts & Culture | 1.63× | ||
| 14 | Etsy | Fashion & Accessoires | 1.58× | ||
| 15 | Do it yourself (DIY) | Home & Garden | 1.56× | ||
| 16 | Personal care | Health | 1.56× | ||
| 17 | Bakery | Food & Beverages | 1.56× | ||
| 18 | Primark | Shopping | 1.55× | ||
| 19 | Department store | Shopping | 1.55× | ||
| 20 | Ocado | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.44× | |
| Indulgence | JOY | 1.38× | |
| Mindfulness | BALANCE | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Need for Security | CONSERVATISM | 0.96× | |
| Social Media Usage | JOY | 0.97× |
Healthy diet has an estimated audience of 10,751,116 people in United Kingdom, concentrated in England and South East.
68.7% of Healthy diet fans are female, 31.3% are male, with an average age of 45.7 years.
Healthy diet fans show strongest brand affinity for Do it yourself (DIY) (1.56×), Organic food (1.86×), and Local food (2×) over the country average.
Healthy diet fans in United Kingdom are most concentrated in England (reach ~8M), South East (reach ~1.5M), and Yorkshire and the Humber (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Healthy diet itself, the audience over-indexes on Organic food (1.86×), Local food (2×), Volunteering (1.76×), and Primark (1.55×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Healthy diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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