A data profile of the people who buy, follow and care about Diet food in United Kingdom — modelled from more than twelve digital signal sources. Diet food has an estimated audience of 3,073,253 people in United Kingdom.
The average Diet food fan in United Kingdom is 43.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, North West.
Top brand affinities include Salaryman, Mounjaro, Alcoholic beverages, with strongest over-indexing on Salaryman (8.98× the country average).
Demographically, the Diet food audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Diet food fan in United Kingdom is more female, around 43.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Salaryman.
The key figures that characterise the Diet food profile in United Kingdom.
76.4% are female, 23.6% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 76.4% |
| Male | 23.6% |
| Average age | 43.9 |
| Estimated audience size | 3,073,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Diet food audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.3% |
| Japan | 5.2% |
Where the Diet food audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.20× | |
| 02 | England | ~2.5M | 1.18× | |
| 03 | Wales | ~200K | 1.17× | |
| 04 | Greater London | ~400K | 1.07× | |
| 05 | East Midlands | ~200K | 1.06× | |
| 06 | South West | ~300K | 1.02× | |
| 07 | North East | ~100K | 0.99× | |
| 08 | East of England | ~300K | 0.95× | |
| 09 | South East | ~400K | 0.93× | |
| 10 | Northern Ireland | ~90K | 0.93× | |
| 11 | Yorkshire and the Humber | ~200K | 0.90× | |
| 12 | West Midlands | ~100K | 0.89× | |
| 13 | Scotland | ~200K | 0.85× |
The strongest cross-interests of the Diet food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Salaryman | Business & Career | 8.98× | ||
| 02 | CC cream | Beauty & Wellness | 6.09× | ||
| 03 | Snacking | Food & Beverages | 4.03× | ||
| 04 | Mounjaro | Health | 4.01× | ||
| 05 | Self care | Health | 2.81× | ||
| 06 | Healthy diet | Health | 2.80× | ||
| 07 | New Look | Fashion & Accessoires | 2.51× | ||
| 08 | Matalan | Shopping | 2.47× | ||
| 09 | Organic food | Food & Beverages | 2.22× | ||
| 10 | Superdrug | Shopping | 2.17× | ||
| 11 | Debenhams | Fashion & Accessoires | 2.17× | ||
| 12 | Veganism | Food & Beverages | 2.13× | ||
| 13 | Health & wellness | Health | 2.13× | ||
| 14 | Alcoholic beverages | Food & Beverages | 2.00× | ||
| 15 | Home Bargains | Shopping | 2.00× | ||
| 16 | Marks & Spencer | Shopping | 1.93× | ||
| 17 | Beverages | Food & Beverages | 1.83× | ||
| 18 | Waitrose | Shopping | 1.83× | ||
| 19 | London | Travel & Leisure | 1.81× | ||
| 20 | Recipes | Food & Beverages | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.09× | |
| Design Affinity | PREMIUM | 1.62× | |
| Mindfulness | BALANCE | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Patriotism | CONSERVATISM | 0.76× | |
| Early Adopter Mentality | POWER | 0.87× |
Diet food has an estimated audience of 3,073,253 people in United Kingdom, concentrated in England and Greater London.
76.4% of Diet food fans are female, 23.6% are male, with an average age of 43.9 years.
Diet food fans show strongest brand affinity for Salaryman (8.98×), Mounjaro (4.01×), and Alcoholic beverages (2×) over the country average.
Diet food fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~400K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Diet food itself, the audience over-indexes on Mounjaro (4.01×), Alcoholic beverages (2×), London (1.81×), and CC cream (6.09×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Diet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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