Rascasse Audience Intelligence

Diet food Audience in Germany

A data profile of the people who buy, follow and care about Diet food in Germany — modelled from more than twelve digital signal sources. Diet food has an estimated audience of 1,537,113 people in Germany.

#2374among Topic in Germany#208in Food & Beverages

The average Diet food fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Healthy habits, More Nutrition, Mounjaro, with strongest over-indexing on Healthy habits (6.04× the country average).

Demographically, the Diet food audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diet food fan in Germany is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Healthy habits.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diet food profile in Germany.

Audience size
1.5M
in Germany
Gender
75.5%♀
24.5% male
Age
38.5
average years
Country rank
#4362
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diet food fans

75.5% are female, 24.5% are male, average age 38.5.

Fig. 02

Gender split

75.5%
Female
24.5%
Male
Demographic split for Diet food audience in Germany
MetricValue
Female75.5%
Male24.5%
Average age38.5
Estimated audience size1,537,113
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Diet food audience in Germany
Age bracketShare%
16-1917%
20-2922%
30-3924%
40-4924%
50+14%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Diet food audience comes from Germany.

Worldwide audience distribution share by country for Diet food
CountryShare
United States22.5%
United Kingdom5.3%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diet food audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diet food fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.41×
02Saarland~20K1.23×
03Hessen~100K1.21×
04Mecklenburg-Vorpommern~30K1.08×
05Berlin~70K1.05×
06Thüringen~40K1.04×
07Sachsen-Anhalt~40K1.03×
08Brandenburg~50K0.95×
09Schleswig-Holstein~50K0.94×
10Hamburg~30K0.94×
11Rheinland-Pfalz~70K0.89×
12Sachsen~70K0.87×
13Baden-Württemberg~200K0.79×
14Niedersachsen~100K0.78×
15Bayern~200K0.77×
16Nordrhein-Westfalen~200K0.74×
Fig. 06

Affinity by region

Affinity by region — Diet food, Germany
0.74×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diet food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diet food audience
#·InterestCategoryAffinity×
01Diet sodaFood & Beverages26.04×
02Atkins dietHealth22.53×
03Mediterranean dietFood & Beverages17.58×
04Paleolithic dietHealth10.34×
05MounjaroHealth10.21×
06Protein barFood & Beverages7.94×
07Sunday BrunchKids & Family7.29×
08Gluten-free dietFood & Beverages6.82×
09MetabolismHealth6.35×
10Healthy habitsHealth6.04×
11More NutritionHealth4.68×
12Healthy foodHealth4.48×
13CookbookFood & Beverages4.38×
14Vegetarian cuisineFood & Beverages4.32×
15Local foodFood & Beverages3.83×
16Healthy dietHealth3.72×
17ESNHealth3.56×
18Outdoor recreationSports1.96×
19ShoppingShopping1.94×
20SportsSports1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diet food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diet food audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.35×
Healthy LifestyleBALANCE2.28×
Design AffinityPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diet food audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.58×
PatriotismCONSERVATISM0.96×
Career OrientationPOWER1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diet food have in Germany?

Diet food has an estimated audience of 1,537,113 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diet food fans?

75.5% of Diet food fans are female, 24.5% are male, with an average age of 38.5 years.

03

Which brands do Diet food fans like most?

Diet food fans show strongest brand affinity for Healthy habits (6.04×), More Nutrition (4.68×), and Mounjaro (10.21×) over the country average.

04

Where do Diet food fans live in Germany?

Diet food fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Diet food fans also like?

Beyond Diet food itself, the audience over-indexes on More Nutrition (4.68×), Mounjaro (10.21×), Diet soda (26.04×), and Paleolithic diet (10.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Diet food audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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