Diet food Audience in Germany
Diet food has an estimated audience of 1,537,113 people in Germany. 75.5% are female, 24.5% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Healthy habits, More Nutrition, Mounjaro, Diet soda, Paleolithic diet.
The average Diet food fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Healthy habits, More Nutrition, Mounjaro, with strongest over-indexing on Healthy habits (6.04× the country average). Demographically, the Diet food audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Sports Activity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Diet food fans
| Metric | Value |
|---|---|
| Female | 75.5% |
| Male | 24.5% |
| Average age | 38.5 |
| Estimated audience size | 1,537,113 |
Audience persona
The typical Diet food fan in Germany is more female, around 38.5 years old, with strong Sports Activity tendencies and a notable affinity for Healthy habits.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 230,083 | 0.68× |
| Hessen | 177,384 | 1.51× |
| Bayern | 165,086 | 0.67× |
| Baden-Württemberg | 134,548 | 0.64× |
| Berlin | 81,901 | 1.19× |
| Niedersachsen | 68,548 | 0.46× |
| Rheinland-Pfalz | 44,532 | 0.58× |
| Thüringen | 42,176 | 1.08× |
| Sachsen-Anhalt | 40,961 | 1.03× |
| Brandenburg | 36,239 | 0.76× |
| Sachsen | 35,649 | 0.47× |
| Mecklenburg-Vorpommern | 34,388 | 1.17× |
| Saarland | 34,185 | 1.81× |
| Bremen | 33,547 | 2.55× |
| Schleswig-Holstein | 32,038 | 0.58× |
| Hamburg | 28,109 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Healthy habits | 6.04× | Health |
| More Nutrition | 4.68× | Health |
| Mounjaro | 10.21× | Health |
| Diet soda | 26.04× | Food & Beverages |
| Paleolithic diet | 10.34× | Health |
| Vegetarian cuisine | 4.32× | Food & Beverages |
| Healthy diet | 3.72× | Health |
| Protein bar | 7.94× | Food & Beverages |
| Cookbook | 4.38× | Food & Beverages |
| Shopping | 1.94× | Shopping |
| Mediterranean diet | 17.58× | Food & Beverages |
| Atkins diet | 22.53× | Health |
| Outdoor recreation | 1.96× | Sports |
| Local food | 3.83× | Food & Beverages |
| Metabolism | 6.35× | Health |
| ESN | 3.56× | Health |
| Sunday Brunch | 7.29× | Kids & Family |
| Ozempic | 6.17× | Health |
| Healthy food | 4.48× | Health |
| Gluten-free diet | 6.82× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.02 |
| Healthy Lifestyle | BALANCE | 1.91 |
| Sustainability | BALANCE | 1.72 |
| Indulgence | JOY | 1.68 |
| Pet Ownership | JOY | 1.58 |
| Mindfulness | BALANCE | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| United Kingdom | 5.3% |
| Japan | 5.2% |
See Diet food audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Diet food have in Germany?
Diet food has an estimated audience of 1,537,113 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Diet food fans?
75.5% of Diet food fans are female, 24.5% are male, with an average age of 38.5 years.
Which brands do Diet food fans like most?
Diet food fans show strongest brand affinity for Healthy habits (6.04×), More Nutrition (4.68×), and Mounjaro (10.21×) over the country average.
Where do Diet food fans live in Germany?
Diet food fans in Germany are most concentrated in Nordrhein-Westfalen (reach 230,083), Hessen (reach 177,384), and Bayern (reach 165,086). These three regions account for the largest share of the active audience.
What other brands do Diet food fans also like?
Beyond Diet food itself, the audience over-indexes on More Nutrition (4.68×), Mounjaro (10.21×), Diet soda (26.04×), and Paleolithic diet (10.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Diet food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.