Mediterranean diet Audience in Germany
Mediterranean diet has an estimated audience of 414,821 people in Germany. 69.6% are female, 30.4% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Energy bar, Diet food, Livemusic, Adriana Lima, Paleolithic diet.
The average Mediterranean diet fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Energy bar, Diet food, Livemusic, with strongest over-indexing on Energy bar (19.48× the country average). Demographically, the Mediterranean diet audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Mediterranean diet fans
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 38.7 |
| Estimated audience size | 414,821 |
Audience persona
The typical Mediterranean diet fan in Germany is more female, around 38.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Energy bar.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,315 | 1.04× |
| Bayern | 72,220 | 1.08× |
| Baden-Württemberg | 58,312 | 1.03× |
| Niedersachsen | 43,551 | 1.08× |
| Hessen | 29,229 | 0.92× |
| Rheinland-Pfalz | 22,317 | 1.07× |
| Sachsen | 19,917 | 0.98× |
| Schleswig-Holstein | 15,806 | 1.06× |
| Berlin | 15,479 | 0.83× |
| Brandenburg | 13,651 | 1.06× |
| Sachsen-Anhalt | 11,663 | 1.09× |
| Thüringen | 10,470 | 0.99× |
| Hamburg | 8,708 | 0.93× |
| Mecklenburg-Vorpommern | 8,581 | 1.08× |
| Saarland | 5,524 | 1.08× |
| Bremen | 2,341 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Energy bar | 19.48× | Food & Beverages |
| Diet food | 17.05× | Food & Beverages |
| Livemusic | 5.99× | Music & Radio |
| Adriana Lima | 15.49× | Fashion & Accessoires |
| Paleolithic diet | 11.65× | Health |
| Mikaela Shiffrin | 13.26× | Sports |
| Fasting | 13.47× | Health |
| Low-fat diet | 15.89× | Food & Beverages |
| Natural foods | 5.31× | Food & Beverages |
| Drop shipping | 3.44× | Shopping |
| Modern architecture | 3.91× | Arts & Culture |
| FIFA World Cup | 2.01× | Sports |
| Gluten-free diet | 5.84× | Food & Beverages |
| Walmart | 6.25× | Shopping |
| Low-carbohydrate diet | 4.03× | Food & Beverages |
| Five Guys | 6.91× | Food & Beverages |
| Bundesliga | 1.65× | Sports |
| Fitness First | 4.93× | Sports |
| UEFA Champions League | 1.8× | Sports |
| Female bodybuilding | 4.17× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.2 |
| Indulgence | JOY | 1.72 |
| Pet Ownership | JOY | 1.67 |
| Sports Activity | POWER | 1.64 |
| Early Adopter Mentality | POWER | 1.51 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 9.2% |
| Japan | 5.0% |
See Mediterranean diet audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mediterranean diet have in Germany?
Mediterranean diet has an estimated audience of 414,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mediterranean diet fans?
69.6% of Mediterranean diet fans are female, 30.4% are male, with an average age of 38.7 years.
Which brands do Mediterranean diet fans like most?
Mediterranean diet fans show strongest brand affinity for Energy bar (19.48×), Diet food (17.05×), and Livemusic (5.99×) over the country average.
Where do Mediterranean diet fans live in Germany?
Mediterranean diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,315), Bayern (reach 72,220), and Baden-Württemberg (reach 58,312). These three regions account for the largest share of the active audience.
What other brands do Mediterranean diet fans also like?
Beyond Mediterranean diet itself, the audience over-indexes on Diet food (17.05×), Livemusic (5.99×), Adriana Lima (15.49×), and Paleolithic diet (11.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mediterranean diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.