Rascasse Audience Intelligence

Mediterranean diet Audience in Germany

A data profile of the people who buy, follow and care about Mediterranean diet in Germany — modelled from more than twelve digital signal sources. Mediterranean diet has an estimated audience of 414,821 people in Germany.

#5177among Topic in Germany#667in Food & Beverages

The average Mediterranean diet fan in Germany is 38.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Energy bar, Diet food, Adriana Lima, with strongest over-indexing on Energy bar (22.5× the country average).

Demographically, the Mediterranean diet audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mediterranean diet fan in Germany is more female, around 38.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Energy bar.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mediterranean diet profile in Germany.

Audience size
415K
in Germany
Gender
69.6%♀
30.4% male
Age
38.7
average years
Country rank
#13602
Topic in Germany
Fig. 01

Search interest · 12-month trend

+110%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mediterranean diet fans

69.6% are female, 30.4% are male, average age 38.7.

Fig. 02

Gender split

69.6%
Female
30.4%
Male
Demographic split for Mediterranean diet audience in Germany
MetricValue
Female69.6%
Male30.4%
Average age38.7
Estimated audience size414,821
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Mediterranean diet audience in Germany
Age bracketShare%
16-1921%
20-2917%
30-3922%
40-4925%
50+15%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Mediterranean diet audience comes from Germany.

Worldwide audience distribution share by country for Mediterranean diet
CountryShare
United States20.2%
Italy9.2%
Japan5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mediterranean diet audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mediterranean diet fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~6K1.12×
02Rheinland-Pfalz~20K1.10×
03Brandenburg~10K1.08×
04Thüringen~10K1.07×
05Schleswig-Holstein~20K1.06×
06Sachsen-Anhalt~10K1.06×
07Baden-Württemberg~60K1.04×
08Mecklenburg-Vorpommern~8K1.04×
09Bayern~70K1.03×
10Niedersachsen~40K1.01×
11Berlin~20K1.01×
12Nordrhein-Westfalen~90K1.00×
13Hessen~30K0.97×
14Sachsen~20K0.95×
15Hamburg~8K0.89×
16Bremen~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Mediterranean diet, Germany
0.86×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mediterranean diet audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mediterranean diet audience
#·InterestCategoryAffinity×
01Energy barFood & Beverages22.50×
02Diet foodFood & Beverages17.58×
03Mikaela ShiffrinSports14.19×
04Adriana LimaFashion & Accessoires13.78×
05Low-fat dietFood & Beverages13.76×
06FastingHealth13.45×
07Plant-based dietHealth9.42×
08WalmartShopping7.54×
09Mobile phone accessoriesTechnology & Electronics6.67×
10Chocolate brownieFood & Beverages6.57×
11Paleolithic dietHealth5.32×
12Diabetes mellitus awarenessHealth4.96×
13Female bodybuildingSports4.93×
14Fitness and figure competitionSports3.73×
15Tour de FranceSports3.54×
16Sex and the CityMovies & TV3.35×
17Unique GiftsShopping3.09×
18HugendubelShopping2.99×
19ZaraShopping2.42×
20TagesschauMovies & TV1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mediterranean diet audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mediterranean diet audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.61×
Early Adopter MentalityPOWER1.57×
ExtroversionTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mediterranean diet audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.70×
DIY MentalityTHRILL0.75×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mediterranean diet have in Germany?

Mediterranean diet has an estimated audience of 414,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mediterranean diet fans?

69.6% of Mediterranean diet fans are female, 30.4% are male, with an average age of 38.7 years.

03

Which brands do Mediterranean diet fans like most?

Mediterranean diet fans show strongest brand affinity for Energy bar (22.5×), Diet food (17.58×), and Adriana Lima (13.78×) over the country average.

04

Where do Mediterranean diet fans live in Germany?

Mediterranean diet fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mediterranean diet fans also like?

Beyond Mediterranean diet itself, the audience over-indexes on Diet food (17.58×), Adriana Lima (13.78×), Mikaela Shiffrin (14.19×), and Fasting (13.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Mediterranean diet audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mediterranean diet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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