Fasting Audience in Germany
Fasting has an estimated audience of 1,101,419 people in Germany. 66.5% are female, 33.5% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Diet soda, Splenda, Mounjaro, Yo-yo, Mediterranean diet.
The average Fasting fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Diet soda, Splenda, Mounjaro, with strongest over-indexing on Diet soda (19.16× the country average). Demographically, the Fasting audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Fasting fans
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 41.8 |
| Estimated audience size | 1,101,419 |
Audience persona
The typical Fasting fan in Germany is more female, around 41.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Diet soda.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 209,169 | 0.87× |
| Baden-Württemberg | 146,084 | 0.97× |
| Bayern | 138,291 | 0.78× |
| Niedersachsen | 119,426 | 1.12× |
| Hessen | 80,167 | 0.96× |
| Sachsen | 62,838 | 1.16× |
| Berlin | 51,490 | 1.05× |
| Rheinland-Pfalz | 45,399 | 0.82× |
| Schleswig-Holstein | 43,021 | 1.09× |
| Brandenburg | 40,618 | 1.19× |
| Sachsen-Anhalt | 30,698 | 1.08× |
| Thüringen | 28,752 | 1.02× |
| Hamburg | 27,120 | 1.09× |
| Mecklenburg-Vorpommern | 23,746 | 1.13× |
| Saarland | 9,797 | 0.72× |
| Bremen | 9,003 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diet soda | 19.16× | Food & Beverages |
| Splenda | 45.74× | Food & Beverages |
| Mounjaro | 6.69× | Health |
| Yo-yo | 10.76× | Sports |
| Mediterranean diet | 13.45× | Food & Beverages |
| Supernaturals | 3.99× | Health |
| Tagesschau | 1.74× | Movies & TV |
| Cholesterol | 5.4× | Food & Beverages |
| Atkins diet | 15.56× | Health |
| Translation | 5.84× | Business & Career |
| Dukan Diet | 17.01× | Health |
| Diet Coke | 15.29× | Food & Beverages |
| Gala | 1.74× | News |
| Zone diet | 18.13× | Health |
| Ketone | 4.75× | Health |
| Ozempic | 3.89× | Health |
| Wetter.de | 2.24× | Home & Garden |
| Wegovy | 5.83× | Health |
| Paleolithic diet | 4.51× | Health |
| Energy bar | 3.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.55 |
| Indulgence | JOY | 1.4 |
| Sports Activity | POWER | 1.34 |
| Price Sensitivity | PREMIUM | 1.3 |
| Pet Ownership | JOY | 1.25 |
| Mindfulness | BALANCE | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.2% |
| United Kingdom | 6.1% |
| Poland | 4.7% |
See Fasting audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Fasting have in Germany?
Fasting has an estimated audience of 1,101,419 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Fasting fans?
66.5% of Fasting fans are female, 33.5% are male, with an average age of 41.8 years.
Which brands do Fasting fans like most?
Fasting fans show strongest brand affinity for Diet soda (19.16×), Splenda (45.74×), and Mounjaro (6.69×) over the country average.
Where do Fasting fans live in Germany?
Fasting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 209,169), Baden-Württemberg (reach 146,084), and Bayern (reach 138,291). These three regions account for the largest share of the active audience.
What other brands do Fasting fans also like?
Beyond Fasting itself, the audience over-indexes on Splenda (45.74×), Mounjaro (6.69×), Yo-yo (10.76×), and Mediterranean diet (13.45×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.