Fasting Audience in United States

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Fasting has an estimated audience of 10,844,320 people in United States. 64.8% are female, 35.2% are male, average age 43.3. Top regions: California, Texas, Florida. Top brand affinities: Lingzhi mushroom, Cordyceps, Taste, Metabolism, LabCorp.

The average Fasting fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lingzhi mushroom, Cordyceps, Taste, with strongest over-indexing on Lingzhi mushroom (13.95× the country average). Demographically, the Fasting audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Fasting fans

Demographic split for Fasting audience in United States
MetricValue
Female64.8%
Male35.2%
Average age43.3
Estimated audience size10,844,320

Audience persona

The typical Fasting fan in United States is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lingzhi mushroom.

Top regions in United States

Top regions ranked by reach for Fasting in United States
RegionReachAffinity
California1,348,2711.13×
Texas1,171,1691.26×
Florida785,7231.07×
New York551,7090.91×
Georgia425,4991.27×
Illinois365,8121.01×
North Carolina364,2501.12×
Ohio326,1150.98×
Pennsylvania324,0140.89×
Michigan286,8961.01×
Virginia269,6501.02×
Arizona247,0951.12×
Tennessee241,2771.11×
Washington238,7721.1×
New Jersey227,6140.83×
Indiana199,0051×
Alabama197,5741.3×
South Carolina178,1921.09×
Maryland177,7170.95×
Missouri176,3381.01×
Massachusetts174,8730.82×
Louisiana171,0431.22×
Oklahoma151,1201.25×
Wisconsin147,3150.9×
Kentucky146,2771.08×
Colorado144,8030.85×
Minnesota134,4160.87×
Mississippi131,5291.47×
Oregon120,0650.97×
Arkansas118,9151.33×
Nevada114,9991.1×
Connecticut94,6170.87×
Iowa85,2390.95×
Kansas84,8750.99×
Utah68,4310.7×
Hawaii59,6871.28×
New Mexico57,5081.06×
West Virginia51,7061.02×
Idaho50,2040.92×
Nebraska49,1090.9×
New Hampshire32,9880.77×
Maine30,5420.79×
Montana29,1730.97×
Rhode Island27,5040.8×
Alaska25,5051.1×
Washington, District of Columbia25,2330.77×
Delaware24,8420.83×
South Dakota22,1990.89×
North Dakota19,3910.87×
Vermont12,9480.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fasting audience
BrandAffinityCategory
Lingzhi mushroom13.95×Health
Cordyceps14.98×Health
Taste2.86×Fashion & Accessoires
Metabolism2.69×Health
LabCorp2.71×Health
Health & wellness1.63×Health
Wellness (alternative medicine)2.84×Health
Digestion2.75×Health
Google News2.32×News
Google Drive1.57×Technology & Electronics
Hormone3.06×Health
Nordstrom rack1.78×Fashion & Accessoires
Human gastrointestinal tract2.82×Health
Google Docs1.54×Internet & Social Media
Money back guarantee2.09×Shopping
Stress (biology)2.07×Health
Men's clothing1.56×Fashion & Accessoires
Calorie2.35×Food & Beverages
Immune system2.38×Health
Human hair growth2.25×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fasting audience
TraitClusterScore
Healthy LifestyleBALANCE1.3
Price SensitivityPREMIUM1.21
Quality AwarenessPREMIUM1.18
MindfulnessBALANCE1.16
TravellingTHRILL1.12
Luxury OrientationPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Fasting
CountryShare
United States24.2%
United Kingdom6.1%
Poland4.7%

See Fasting audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Fasting have in United States?

Fasting has an estimated audience of 10,844,320 people in United States, concentrated in California and Texas.

What is the gender split and age of Fasting fans?

64.8% of Fasting fans are female, 35.2% are male, with an average age of 43.3 years.

Which brands do Fasting fans like most?

Fasting fans show strongest brand affinity for Lingzhi mushroom (13.95×), Cordyceps (14.98×), and Taste (2.86×) over the country average.

Where do Fasting fans live in United States?

Fasting fans in United States are most concentrated in California (reach 1,348,271), Texas (reach 1,171,169), and Florida (reach 785,723). These three regions account for the largest share of the active audience.

What other brands do Fasting fans also like?

Beyond Fasting itself, the audience over-indexes on Cordyceps (14.98×), Taste (2.86×), Metabolism (2.69×), and LabCorp (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.