Rascasse Audience Intelligence

Fasting Audience in United States

A data profile of the people who buy, follow and care about Fasting in United States — modelled from more than twelve digital signal sources. Fasting has an estimated audience of 10,844,320 people in United States.

#2140among Topic in United States#141in Health

The average Fasting fan in United States is 43.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Lingzhi mushroom, Lindsey Graham, with strongest over-indexing on Nancy Mace (3.06× the country average).

Demographically, the Fasting audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fasting fan in United States is more female, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Nancy Mace.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fasting profile in United States.

Audience size
10.8M
in United States
Gender
64.8%♀
35.2% male
Age
43.3
average years
Country rank
#3307
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fasting fans

64.8% are female, 35.2% are male, average age 43.3.

Fig. 02

Gender split

64.8%
Female
35.2%
Male
Demographic split for Fasting audience in United States
MetricValue
Female64.8%
Male35.2%
Average age43.3
Estimated audience size10,844,320
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Fasting audience in United States
Age bracketShare%
16-1912%
20-2914%
30-3919%
40-4927%
50+27%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Fasting audience comes from United States.

Worldwide audience distribution share by country for Fasting
CountryShare
United States24.2%
United Kingdom6.1%
Poland4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fasting audience in United States is strongest.

Fig. 05

Top regions by affinity

Fasting fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.43×
02Alabama~200K1.29×
03Arkansas~100K1.28×
04Hawaii~60K1.25×
05Oklahoma~100K1.24×
06Louisiana~200K1.22×
07Georgia~400K1.21×
08Texas~1M1.17×
09Alaska~30K1.14×
10Kentucky~200K1.11×
11New Mexico~60K1.11×
12California~1.5M1.10×
13North Carolina~400K1.08×
14Tennessee~200K1.08×
15South Carolina~200K1.07×
16West Virginia~50K1.06×
17Arizona~200K1.05×
18Nevada~100K1.05×
19Indiana~200K1.04×
20Florida~800K1.03×
21Washington~200K1.03×
22Kansas~90K1.02×
23Montana~30K1.01×
24Virginia~300K1.00×
25Missouri~200K1.00×
26Michigan~300K0.99×
27North Dakota~20K0.99×
28South Dakota~20K0.98×
29Illinois~400K0.97×
30Iowa~90K0.97×
31Nebraska~50K0.97×
32Maryland~200K0.95×
33Ohio~300K0.94×
34Oregon~100K0.94×
35Idaho~50K0.94×
36Wisconsin~200K0.93×
37Pennsylvania~300K0.89×
38Maine~30K0.89×
39Minnesota~100K0.87×
40Connecticut~90K0.87×
41Delaware~30K0.87×
42Rhode Island~30K0.85×
43New York~500K0.84×
44Colorado~100K0.83×
45New Hampshire~40K0.83×
46Massachusetts~200K0.81×
47Vermont~20K0.81×
48New Jersey~200K0.80×
49Washington, District of Columbia~30K0.78×
50Utah~70K0.71×
Fig. 06

Affinity by region

Affinity by region — Fasting, United States
0.71×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fasting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fasting audience
#·InterestCategoryAffinity×
01CordycepsHealth14.98×
02Lingzhi mushroomHealth13.95×
03Nancy MacePolitics & Society3.06×
04HormoneHealth3.06×
05TasteFashion & Accessoires2.86×
06Wellness (alternative medicine)Health2.84×
07Human gastrointestinal tractHealth2.82×
08DigestionHealth2.75×
09LabCorpHealth2.71×
10MetabolismHealth2.69×
11Google NewsNews2.32×
12Money back guaranteeShopping2.09×
13Stress (biology)Health2.07×
14Lindsey GrahamPolitics & Society1.93×
15Melania TrumpPolitics & Society1.80×
16Nordstrom rackFashion & Accessoires1.78×
17Health & wellnessHealth1.63×
18Google DriveTechnology & Electronics1.57×
19Men's clothingFashion & Accessoires1.56×
20Google DocsInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fasting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fasting audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.47×
Healthy LifestyleBALANCE1.30×
Community OrientationOPEN1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fasting audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
Early Adopter MentalityPOWER0.82×
SustainabilityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fasting have in United States?

Fasting has an estimated audience of 10,844,320 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fasting fans?

64.8% of Fasting fans are female, 35.2% are male, with an average age of 43.3 years.

03

Which brands do Fasting fans like most?

Fasting fans show strongest brand affinity for Nancy Mace (3.06×), Lingzhi mushroom (13.95×), and Lindsey Graham (1.93×) over the country average.

04

Where do Fasting fans live in United States?

Fasting fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Fasting fans also like?

Beyond Fasting itself, the audience over-indexes on Lingzhi mushroom (13.95×), Lindsey Graham (1.93×), Cordyceps (14.98×), and Taste (2.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Fasting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fasting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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