Rascasse Audience Intelligence

Lingzhi mushroom Audience in United States

A data profile of the people who buy, follow and care about Lingzhi mushroom in United States — modelled from more than twelve digital signal sources. Lingzhi mushroom has an estimated audience of 1,343,711 people in United States.

#7683among Topic in United States#617in Health

The average Lingzhi mushroom fan in United States is 42.7 years old, more female, and lives primarily in Missouri.

The audience is concentrated in Missouri, California, Texas.

Top brand affinities include Sustainable energy, Fasting, Renewable energy, with strongest over-indexing on Sustainable energy (17.37× the country average).

Demographically, the Lingzhi mushroom audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.

The typical Lingzhi mushroom fan in United States is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lingzhi mushroom profile in United States.

Audience size
1.3M
in United States
Gender
66.0%♀
34.0% male
Age
42.7
average years
Country rank
#19241
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lingzhi mushroom fans

66.0% are female, 34.0% are male, average age 42.7.

Fig. 02

Gender split

66.0%
Female
34.0%
Male
Demographic split for Lingzhi mushroom audience in United States
MetricValue
Female66.0%
Male34.0%
Average age42.7
Estimated audience size1,343,711
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Lingzhi mushroom audience in United States
Age bracketShare%
16-199%
20-2919%
30-3922%
40-4928%
50+23%
Fig. 04

Worldwide distribution

42.2%

of the worldwide Lingzhi mushroom audience comes from United States.

Worldwide audience distribution share by country for Lingzhi mushroom
CountryShare
United States42.2%
Malaysia19.2%
Indonesia5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lingzhi mushroom audience in United States is strongest.

Fig. 05

Top regions by affinity

Lingzhi mushroom fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K6.05×
02Vermont~3K1.12×
03Alaska~3K1.10×
04New Hampshire~6K1.08×
05Rhode Island~5K1.07×
06Hawaii~6K1.05×
07Montana~4K1.04×
08West Virginia~6K1.03×
09Washington, District of Columbia~4K1.03×
10New Mexico~7K1.02×
11Louisiana~20K1.01×
12Maine~5K1.01×
13Delaware~4K1.01×
14Mississippi~10K1.00×
15Arkansas~10K0.99×
16Kansas~10K0.98×
17Iowa~10K0.97×
18Utah~10K0.96×
19Alabama~20K0.95×
20Kentucky~20K0.95×
21Oregon~10K0.95×
22Nevada~10K0.95×
23Wisconsin~20K0.94×
24Washington~30K0.93×
25Indiana~20K0.93×
26Minnesota~20K0.93×
27Tennessee~20K0.92×
28Colorado~20K0.92×
29Arizona~20K0.91×
30Massachusetts~20K0.91×
31Michigan~30K0.90×
32Ohio~40K0.89×
33New Jersey~30K0.89×
34Virginia~30K0.89×
35Georgia~40K0.88×
36North Carolina~40K0.88×
37Pennsylvania~40K0.87×
38Illinois~40K0.87×
39Florida~70K0.80×
40California~100K0.79×
41Texas~90K0.75×
Fig. 06

Affinity by region

Affinity by region — Lingzhi mushroom, United States
0.75×1.00×6.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lingzhi mushroom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lingzhi mushroom audience
#·InterestCategoryAffinity×
01Sustainable energyHome & Garden17.37×
02Food intoleranceFood & Beverages15.38×
03HomeopathyHealth15.27×
04FastingHealth13.95×
05AcupunctureHealth8.75×
06Renewable energyBusiness & Career7.74×
07Paleolithic dietHealth4.04×
08SmoothieFood & Beverages3.74×
09Organic foodFood & Beverages3.46×
10First class travelTravel & Leisure3.20×
11InnovationBusiness & Career3.14×
12FedExBusiness & Career3.01×
13AirbnbTravel & Leisure2.68×
14Solar energyHome & Garden2.61×
15Mortgage loansBusiness & Career2.36×
16PinterestInternet & Social Media2.14×
17Trader Joe'sShopping2.05×
18PodcastMusic & Radio1.85×
19FurnitureHome & Garden1.68×
20EntrepreneurshipBusiness & Career1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lingzhi mushroom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lingzhi mushroom audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.81×
Quality AwarenessPREMIUM1.65×
Convenience OrientationPREMIUM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lingzhi mushroom audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.89×
ExtroversionTHRILL0.92×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lingzhi mushroom have in United States?

Lingzhi mushroom has an estimated audience of 1,343,711 people in United States, concentrated in Missouri and California.

02

What is the gender split and age of Lingzhi mushroom fans?

66.0% of Lingzhi mushroom fans are female, 34.0% are male, with an average age of 42.7 years.

03

Which brands do Lingzhi mushroom fans like most?

Lingzhi mushroom fans show strongest brand affinity for Sustainable energy (17.37×), Fasting (13.95×), and Renewable energy (7.74×) over the country average.

04

Where do Lingzhi mushroom fans live in United States?

Lingzhi mushroom fans in United States are most concentrated in Missouri (reach ~100K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lingzhi mushroom fans also like?

Beyond Lingzhi mushroom itself, the audience over-indexes on Fasting (13.95×), Renewable energy (7.74×), Organic food (3.46×), and Airbnb (2.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lingzhi mushroom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lingzhi mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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