Lingzhi mushroom Audience in United States
Lingzhi mushroom has an estimated audience of 1,343,711 people in United States. 66.0% are female, 34.0% are male, average age 42.7. Top brand affinities: Fasting, Hormone, Sustainable energy, Made in USA, Real property.
Top brand affinities include Fasting, Hormone, Sustainable energy, with strongest over-indexing on Fasting (11.43× the country average). Demographically, the Lingzhi mushroom audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Sports Activity.
Category: Health · Type: Topic
Demographics of Lingzhi mushroom fans
| Metric | Value |
|---|---|
| Female | 66.0% |
| Male | 34.0% |
| Average age | 42.7 |
| Estimated audience size | 1,343,711 |
Audience persona
The typical Lingzhi mushroom fan in United States is more female, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Fasting.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fasting | 11.43× | Health |
| Hormone | 5.46× | Health |
| Sustainable energy | 3.59× | Home & Garden |
| Made in USA | 3× | Business & Career |
| Real property | 2.51× | Home & Garden |
| Dollar General | 1.6× | Shopping |
| Patagonia | 3.42× | Fashion & Accessoires |
| Paleolithic diet | 3.38× | Health |
| Stress (biology) | 2.21× | Health |
| Organic food | 1.66× | Food & Beverages |
| New York Post | 2.53× | News |
| Blanket | 3.44× | Home & Garden |
| FC Bayern Munich | 2.58× | Sports |
| Dentistry | 2.03× | Business & Career |
| Human gastrointestinal tract | 2.82× | Health |
| Powerball | 1.57× | Games |
| Kroger | 1.67× | Food & Beverages |
| Bored Panda | 3.45× | Internet & Social Media |
| Livemusic | 1.8× | Music & Radio |
| Sustainability | 1.7× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.4 |
| Sports Activity | POWER | 1.49 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Mindfulness | BALANCE | 1.36 |
| Design Affinity | PREMIUM | 1.36 |
| Early Adopter Mentality | POWER | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| Malaysia | 19.2% |
| Indonesia | 5.7% |
See Lingzhi mushroom audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lingzhi mushroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.